
Classic and beloved Maybelline products with Pikachu package designs? Yes, please!
Makeup brands these days are all about collaborations. Who doesn’t want Peanuts makeup brushes, a One Piece makeup collection from Shu Uemura, or Shiseido makeup with Sailor Moon packaging? That’s why makeup fans are super excited to see Maybelline New York’s newest line: the Maybelline Pokémon Pikachu Collection!
Though the collection isn’t bringing out anything new in terms of Maybelline products, having favorites from the brand with special Pikachu packaging is more than enough to get fans of Pokémon and makeup excited. With these cool pop designs using neon Pikachu colors, you might be tempted to throw out your old stuff and replace them with the new!
A nice selection of Maybelline products is included in this new collection. Maybelline’s number one mascara, Lashionista (1,290 yen/US$10.92), comes in a hot pink bottle with a jumping Pikachu design on it. Plus, the package it comes in features a feisty-looking Pikachu in neon colors on a black background.
The Brow Ultra Fluffy Powder In brow pencil (1,090 yen each) comes in two colors, “Natural brown” and “Bright brown”, each with its own Pikachu design, as well as similar neon Pikachu packaging.
Pikachu designs also appear on Hyper Sharp Liners (1,290 yen each), which also come in two colors, “Jet black” and “Black-brown”. The Jet black variety comes in a pen that’s Pikachu’s signature electric yellow color, which is super eye-catching. Both pens have cool Pikachu designs, similar to the brow pencils, and, of course, the neon Pikachu packaging.
Four different Super Stay Matte Ink lip shades (1,590 yen) are also available, each with its own Pikachu design. The Pikachu parts of these bottles are a little more understated in keeping with their original design, but still look cool, with a silver Pikachu on the part of the bottle that reveals the color. These designs come in Mature Cherry Rose, Milky Brown, Mode Brown, and Vintage Terracotta, which are four of Maybelline’s most popular Super Stay Matte Ink colors in Japan.
Finally, there’s The City Mini Palette in the shade collection Rooftop Bronzes, an eyeshadow palette of nude colors that’s great for any occasion. The six colors in the palette look great, but the real appeal, for us at least, is the running Pikachu overlaid on the case’s window revealing the palette, which is made up of a simple neon yellow outline (plus red circles on its cheeks). With lightning bolts scattered around the front of the case, it’s a very stylish Pikachu design that we can’t wait to get our hands on!
These items will be gradually released beginning next week, starting with a special online presale event on March 25 through popular online retailers like Amazon and Rakuten. On March 26, you’ll be able to find them at PLAZA, MINiPLA, and LOFT variety shops in Japan, and finally, on April 9, they’ll gradually become available at stores that sell Maybelline around the country. They’ll be for sale only in Japan and will be sold in limited quantities, so if you want some, make sure you get to your favorite makeup shop fast!
Source, images: PR Times
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!







Maybelline and Furifu release a retro-modern “Traditions of Japan” yukata collection
Limited-edition Pokémon design eyeliners from Japanese makeup brand Love Liner are here!
Japan’s new Pokémon cosmetics will have you looking pretty in Pika
Makeup is more delightful than ever with this new line of adorable Pokémon cosmetics!
Pokémon color-coded cosmetic sunscreen set to protect skin this summer in Japan
Man arrested in Japan after leaving car in coin parking lot for six years, racking up three-million-yen bill
Anime Your Name to be remade as Hollywood live-action movie produced by J.J. Abrams
New Family Mart cinema opens inside Japanese airport
Swapping seats on Japan’s bullet trains is not allowed, Shinkansen operator says
All Tokyo public high schools abolish rules forcing students to dye non-black hair, underwear color regs
Blowfish-shaped fugu bento appears to celebrate Japan’s Blowfish Day [Taste test]
Cup Noodle maker Nissin teams up with thick-broth ramen chain for instant ramen rice[Taste test]
Did Nintendo’s Shigeru Miyamoto just call casual gamers “pathetic”? Well, yes and no
Japanese man gets drunk and falls asleep on Tokyo streets, then gets robbed by foreign national
Pray for sound health for your beloved pets this Setsubun with special good luck sushi rolls just for them
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Three beautiful places to see Japan’s plum blossoms after starting your day in downtown Tokyo
Downloads of 39-year-old Guns N’ Roses song increase 12,166 percent thanks to Gundam
Cherry blossom forecasts map shows Japan’s OTHER sakura season is starting right now
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Huge Evangelion Unit-01 head appearing in lights in Japan to celebrate anime’s 30th anniversary
Family Mart releases huge range of cute sweets for Cat Day in Japan
Japan’s first all-matcha ramen restaurant is now open in Kyoto【Photos】
7-Eleven Japan sells freshly baked pizzas…but are they any good?
New Studio Ghibli stamps leave an impression on your stationery…and your heart
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Japan releases first official sakura cherry blossom forecast for 2026
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
China’s don’t-go-to-Japan warning looks to be affecting tourist crowds on Miyajima
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Studio Ghibli releases new “komorebi” plush toys from Princess Mononoke and Spirited Away
Yokai are descending upon Tokyo this spring in the latest immersive art experience
Japan’s Naruto theme park now offering real-world version of Minato’s kunai ninja weapon
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Pokémon x Shu Uemura Pikashu makeup collection breaks the Internet
New line of Kirby cosmetics make makeup fun with star-shaped palettes and pink lush lipsticks
New Pokémon Seiko watch collection stars Pikachu, Eevee and Mewtwo
Lovisia Pokémon cosmetics are back with more Pokémon choices than ever before
Japanese clothing brand Graniph releases new stylish Pokémon collection
GU releases part two of their special Pokémon collaboration, featuring Galar Pokémon T-shirts
Casio Baby-G teams up with Pokémon for special, limited-edition, anniversary Pikachu watch
Pikachu, I choose you! Carry your Pokémon on the go with LeSportSac’s newest Pokémon collaboration
Japan’s Pokémon cosmetics are back in time for summer and cuter than ever!【Photos】
Samantha Vega teams up with Pokémon for new stylishly nerdy purse collection
Tokyo Banana teams up with Pokémon for limited-edition Pikachu sweets collection
New series of Lovisia Pokémon lip creams are here to do battle with dry lips
New shoes from Converse will have both kids and adults showing off their love of Pokémon in style
Casio’s Pikachu Baby-G is the perfect watch for Pokémon trainers
New Pokémon x McDonald’s collaboration features Pikachu on milkshakes and desserts in Japan!
Leave a Reply