
Classic and beloved Maybelline products with Pikachu package designs? Yes, please!
Makeup brands these days are all about collaborations. Who doesn’t want Peanuts makeup brushes, a One Piece makeup collection from Shu Uemura, or Shiseido makeup with Sailor Moon packaging? That’s why makeup fans are super excited to see Maybelline New York’s newest line: the Maybelline Pokémon Pikachu Collection!
Though the collection isn’t bringing out anything new in terms of Maybelline products, having favorites from the brand with special Pikachu packaging is more than enough to get fans of Pokémon and makeup excited. With these cool pop designs using neon Pikachu colors, you might be tempted to throw out your old stuff and replace them with the new!
A nice selection of Maybelline products is included in this new collection. Maybelline’s number one mascara, Lashionista (1,290 yen/US$10.92), comes in a hot pink bottle with a jumping Pikachu design on it. Plus, the package it comes in features a feisty-looking Pikachu in neon colors on a black background.
The Brow Ultra Fluffy Powder In brow pencil (1,090 yen each) comes in two colors, “Natural brown” and “Bright brown”, each with its own Pikachu design, as well as similar neon Pikachu packaging.
Pikachu designs also appear on Hyper Sharp Liners (1,290 yen each), which also come in two colors, “Jet black” and “Black-brown”. The Jet black variety comes in a pen that’s Pikachu’s signature electric yellow color, which is super eye-catching. Both pens have cool Pikachu designs, similar to the brow pencils, and, of course, the neon Pikachu packaging.
Four different Super Stay Matte Ink lip shades (1,590 yen) are also available, each with its own Pikachu design. The Pikachu parts of these bottles are a little more understated in keeping with their original design, but still look cool, with a silver Pikachu on the part of the bottle that reveals the color. These designs come in Mature Cherry Rose, Milky Brown, Mode Brown, and Vintage Terracotta, which are four of Maybelline’s most popular Super Stay Matte Ink colors in Japan.
Finally, there’s The City Mini Palette in the shade collection Rooftop Bronzes, an eyeshadow palette of nude colors that’s great for any occasion. The six colors in the palette look great, but the real appeal, for us at least, is the running Pikachu overlaid on the case’s window revealing the palette, which is made up of a simple neon yellow outline (plus red circles on its cheeks). With lightning bolts scattered around the front of the case, it’s a very stylish Pikachu design that we can’t wait to get our hands on!
These items will be gradually released beginning next week, starting with a special online presale event on March 25 through popular online retailers like Amazon and Rakuten. On March 26, you’ll be able to find them at PLAZA, MINiPLA, and LOFT variety shops in Japan, and finally, on April 9, they’ll gradually become available at stores that sell Maybelline around the country. They’ll be for sale only in Japan and will be sold in limited quantities, so if you want some, make sure you get to your favorite makeup shop fast!
Source, images: PR Times
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!







Maybelline and Furifu release a retro-modern “Traditions of Japan” yukata collection
Limited-edition Pokémon design eyeliners from Japanese makeup brand Love Liner are here!
Japan’s new Pokémon cosmetics will have you looking pretty in Pika
Makeup is more delightful than ever with this new line of adorable Pokémon cosmetics!
Pokémon color-coded cosmetic sunscreen set to protect skin this summer in Japan
Potama serves up epic rice balls like no other, and there’s only one store in Tokyo
Lawson adds doughnuts to its convenience store sweets range, but are they good enough to go viral?
Manga artist raises question online about false perspective in Ghibli film My Neighbor Totoro
We investigate Sendagaya Tunnel and get a message from beyond【Haunted Tokyo】
Viral Japanese cheesecake from Osaka has a lesser known rival called Aunt Wanda
Nintendo releases Metroid-shaped ice cube/cooking tray and Samus arm cannon pillow【Pics】
10 Tokyo-area restaurants dieters should skip, but everyone else should definitely visit
Chance to play Teris on a massive staircase in Kyoto Station coming in March
Every weekend is an itasha car show at Akihabara’s UDX parking garage
Death Spray from Japan causes buzz online for powerful ability to cut ties with bad energy
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Japanese restaurant chain serves Dragon Ball donuts and Senzu Beans this spring
Highest Starbucks in Japan set to open this spring in the Tokyo sky
Japan Extreme Budget Travel! A trip from Tokyo to Izumo for just 30,000 yen [Part 1]
Japan has only one airport named after a samurai, so let’s check out Kochi Ryoma【Photos】
Japan Extreme Budget Travel! A trip from Tokyo to Izumo for just 30,000 yen [Part 2]
Japan’s craziest burger chain takes menchi katsu to new extreme levels
Japanese drugstore sells onigiri at pre-stupid era prices, but how do they compare to 7-Eleven?
Yakuzen ramen restaurant in Tokyo is very different to a yakuza ramen restaurant
Tokyo Skytree turns pink for the cherry blossom season
Japan’s newest Shinkansen has no seats…or passengers [Video]
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Pokémon x Shu Uemura Pikashu makeup collection breaks the Internet
New line of Kirby cosmetics make makeup fun with star-shaped palettes and pink lush lipsticks
New Pokémon Seiko watch collection stars Pikachu, Eevee and Mewtwo
Lovisia Pokémon cosmetics are back with more Pokémon choices than ever before
Japanese clothing brand Graniph releases new stylish Pokémon collection
GU releases part two of their special Pokémon collaboration, featuring Galar Pokémon T-shirts
Casio Baby-G teams up with Pokémon for special, limited-edition, anniversary Pikachu watch
Pikachu, I choose you! Carry your Pokémon on the go with LeSportSac’s newest Pokémon collaboration
Japan’s Pokémon cosmetics are back in time for summer and cuter than ever!【Photos】
Samantha Vega teams up with Pokémon for new stylishly nerdy purse collection
Tokyo Banana teams up with Pokémon for limited-edition Pikachu sweets collection
New series of Lovisia Pokémon lip creams are here to do battle with dry lips
New shoes from Converse will have both kids and adults showing off their love of Pokémon in style
Casio’s Pikachu Baby-G is the perfect watch for Pokémon trainers
New Pokémon x McDonald’s collaboration features Pikachu on milkshakes and desserts in Japan!