Unlike in the West, in Japan it’s primarily girls who hand out gifts of chocolate on Valentine’s Day. Although the most common pattern is for a woman to give sweets to her boyfriend or secret crush, the holiday’s scope has been expanded to include relatives, coworkers, or any guy whose kindness she feels indebted to, regardless of whether there’s any romantic sentiment involved or not.
In recent years, the recipient doesn’t even have to be a real person, as this giant haul of Valentine’s Day chocolate for a single anime character proves.