Marketing men’s fashion can be a tricky thing, since, as on average, guys don’t spend that much time worrying about their outfits. One exception, though, is when they’re trying to impress girls. You can sell a man a jacket as long as you first sell him on the image that it’ll make him more attractive to women.
Of course, even if it is the underlying message, most companies are more subtle than to come right out and claim you’ll look so cool in their clothes that women will take their pants off for you.
Japanese online retailer Men’s Fashion Plus is not most companies.