I’ve never really understood the rationale behind the name of the Japanese discount megastore chain Don Quijote. Tweaked spelling aside, it’s clearly supposed to be a reference to the character from the 16th century Miguel de Cervantes novel, but what does a mentally imbalanced would-be knight errant have to do with rock bottom prices, chaotic store layouts with hand-drawn signs everywhere, and a corporate mascot who’s a penguin wearing a Santa cap?
Maybe it’s got something to do with the word “quixotic,” which describes a humorously strong commitment to lofty ideals and helpfulness. Actually, that would be a pretty apt description of one of the store’s most unique policies: keeping a box of change at the register for customers to grab coins out of and use when paying for their purchases.































































