bra
Will people really think you’re trendy, or will they just wonder if you got dressed in the dark?
It is the year 2000. You run the Japanese division of one of the world’s biggest lingerie brands, and are looking for an original way to promote your company – and your country – on the world stage. What do you do? Well, if your company is Triumph International, you begin launching concept bras like last week’s Frozen-inspired sisterhood bra – amazing and ridiculous underwear guaranteed to push the world’s ‘WTF Japan’ buttons.
We can see in Triumph’s creations the Japanese art of ‘chindogu’, inventions that, while they appear to solve a particular problem, are simultaneously useful and useless. Join us as we rifle through the underwear drawer for 21 of the best!
Since last year, chubbiness has become more accepted in Japan. Chubby girls (that’s chubby by Japanese standards) are now called ‘marshmallow girls‘ and they’ve become so popular that there’s now an entire idol group dedicated to them, and even a fashion magazine for girls of various sizes. I think we can all agree that Japan definitely still has some body image issues, but nevertheless, the marshmallow fad continues!
The latest addition to this marshmallow boom is a series of bras designed for marshmallow girls. They are called “Pochakawabra”, which is a portmanteau of pocha (chubby), kawaii (cute), and of course the object itself, bra. I’m not sure if I appreciate the name, but the designs sure are cute!
As reported by China Youth Daily and Shanghaiist, during another typical day in Beijing, a woman whipped off her bra and handed it to a man in public. Wait, what??
You might think that this kind of erratic behavior means she was participating in some kind of women’s rights demonstration, or felt like getting a super early head start protesting the next World Cup like these other Chinese women did earlier this summer. But actually, the real purpose for her ‘liberation’ was for a completely unrelated reason–to prove that she was indeed the owner of a luxury item.
Otaku often have more anime merch than they know what to do with, which can lead to them coming up with novel ways to use it. Also never underestimate their power to find creative ways to be strangely pervy.
Men of the world, have you been prioritizing World Cup matches over your wives and girlfriends recently?
Earlier this month in China, a group of women got together and took off their “soccer balls” in order to cheer up their fellow female counterparts who have been neglected by their husbands and boyfriends. We have no idea if that makes any sense, but here’s how it looks!
Earlier in the year, we brought you the news that you can now buy men’s bras and panties on Japanese shopping site Rakuten. Well, the online retailer – the beautifully named Wish Room Men’s – have released their new spring range. We are pleased to announce that it’s even pinker, frillier, and more adorable than ever!
Join us after the jump for impressively muscled manikins, lacy panties, and A-cups galore.
It seems like Japan has all the cool lingerie. That notion popped into our heads the moment we saw Sailor Moon bras and panties. Now we feel it even more with the discovery of Disney princess lingerie with designs inspired by the dresses of Belle, Cinderella, Aurora, and Rapunzel.
For the girl who just loves to eat. This new bra for the fall and winter season promises to expand with the help of a “secret hook” to allow you to comfortably fill your belly.
It would seem that Japan is experiencing an upswing in men who like to wear bras. I had no idea until reading a story on the website My Navi that claims this is so. Sure enough after searching Japanese online shopping site Rakuten, there were six pages of bras designed specifically for men on sale.
My Navi‘s bra-wearing woman reporter went to gather evidence of this phenomenon to find out why more and more men a looking to strap on a brassiere.
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