bra
Will people really think you’re trendy, or will they just wonder if you got dressed in the dark?
It is the year 2000. You run the Japanese division of one of the world’s biggest lingerie brands, and are looking for an original way to promote your company – and your country – on the world stage. What do you do? Well, if your company is Triumph International, you begin launching concept bras like last week’s Frozen-inspired sisterhood bra – amazing and ridiculous underwear guaranteed to push the world’s ‘WTF Japan’ buttons.
We can see in Triumph’s creations the Japanese art of ‘chindogu’, inventions that, while they appear to solve a particular problem, are simultaneously useful and useless. Join us as we rifle through the underwear drawer for 21 of the best!
Since last year, chubbiness has become more accepted in Japan. Chubby girls (that’s chubby by Japanese standards) are now called ‘marshmallow girls‘ and they’ve become so popular that there’s now an entire idol group dedicated to them, and even a fashion magazine for girls of various sizes. I think we can all agree that Japan definitely still has some body image issues, but nevertheless, the marshmallow fad continues!
The latest addition to this marshmallow boom is a series of bras designed for marshmallow girls. They are called “Pochakawabra”, which is a portmanteau of pocha (chubby), kawaii (cute), and of course the object itself, bra. I’m not sure if I appreciate the name, but the designs sure are cute!
As reported by China Youth Daily and Shanghaiist, during another typical day in Beijing, a woman whipped off her bra and handed it to a man in public. Wait, what??
You might think that this kind of erratic behavior means she was participating in some kind of women’s rights demonstration, or felt like getting a super early head start protesting the next World Cup like these other Chinese women did earlier this summer. But actually, the real purpose for her ‘liberation’ was for a completely unrelated reason–to prove that she was indeed the owner of a luxury item.
Otaku often have more anime merch than they know what to do with, which can lead to them coming up with novel ways to use it. Also never underestimate their power to find creative ways to be strangely pervy.
Men of the world, have you been prioritizing World Cup matches over your wives and girlfriends recently?
Earlier this month in China, a group of women got together and took off their “soccer balls” in order to cheer up their fellow female counterparts who have been neglected by their husbands and boyfriends. We have no idea if that makes any sense, but here’s how it looks!
Earlier in the year, we brought you the news that you can now buy men’s bras and panties on Japanese shopping site Rakuten. Well, the online retailer – the beautifully named Wish Room Men’s – have released their new spring range. We are pleased to announce that it’s even pinker, frillier, and more adorable than ever!
Join us after the jump for impressively muscled manikins, lacy panties, and A-cups galore.
It seems like Japan has all the cool lingerie. That notion popped into our heads the moment we saw Sailor Moon bras and panties. Now we feel it even more with the discovery of Disney princess lingerie with designs inspired by the dresses of Belle, Cinderella, Aurora, and Rapunzel.
For the girl who just loves to eat. This new bra for the fall and winter season promises to expand with the help of a “secret hook” to allow you to comfortably fill your belly.
It would seem that Japan is experiencing an upswing in men who like to wear bras. I had no idea until reading a story on the website My Navi that claims this is so. Sure enough after searching Japanese online shopping site Rakuten, there were six pages of bras designed specifically for men on sale.
My Navi‘s bra-wearing woman reporter went to gather evidence of this phenomenon to find out why more and more men a looking to strap on a brassiere.
MOST POPULAR
Now
Tokyo government organizes food truck event to clear out delinquent/homeless teen gathering area
This Japanese vending machine doesn’t sell drinks, but you can buy drinks through it
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Godiva now makes tofu in Japan, and sakura chocolate tofu too![Taste test]
Universal Studios’ Sailor Moon theme park attraction is finally coming to America
Even Japanese people are frightened by the concealed anger in Kyoto compliment foreigner received
Japanese jam jar lids close on their own, as if by magic
Expo 2025 mascot Myaku-Myaku to release tastefully erotic photo book
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Ghost in the Sheel goes traditional with Japanese porcelain Tachikoma robots, only 50 to be made
Weekly
Train station platform ramen store closes its doors on half a century of history in Tokyo
Studio Ghibli releases Catbus pullback keychain that runs like the anime character- Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
The next time you’re feeling stressed out, you could relax on a Pokémon Psyduck chair from Japan- Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Komachi Shokudo: Japanese mum’s-style cooking for breakfast, lunch and dinner in Tokyo
The top 10 graduation songs in Japan as chosen by current Japanese high school students
Monthly
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026- Train station platform ramen store closes its doors on half a century of history in Tokyo
- Studio Ghibli releases Catbus pullback keychain that runs like the anime character
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Japan’s cherry blossom season predicted to start earlier than we’d thought, especially in Tokyo- Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
- Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
Yearly
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]- Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
RECOMMENDED STORIES
Even Japanese people are frightened by the concealed anger in Kyoto compliment foreigner received
Japanese jam jar lids close on their own, as if by magic
Expo 2025 mascot Myaku-Myaku to release tastefully erotic photo book
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Ghost in the Sheel goes traditional with Japanese porcelain Tachikoma robots, only 50 to be made
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
The often untold story of cleaning up dead kaiju finally coming to theaters next year
In Kyoto, “Hey, you’ve got a really nice watch” is NOT a compliment, Japanese businessman says
Magikarp now appearing in Japan as a traditional taiyaki sweet 【Taste Test】
Public baths in Japan add some extra fun with hundreds of rubber duckies
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Studio Ghibli releases Japanese sake flask and cup set for anime lovers
7-Eleven Japan’s giant fried chicken skewer would be too big to eat, so it’s really for cuddling
-
