With White Day little over a week away, thousands of men in Japan are currently feeling the heat. Having received gifts from their loved ones on Valentine’s Day, it’s now time to return the favour by buying their sweetheart something that simultaneously says “thank you” while acting as a token of their affections.
But when most men think of the words “great gift”, they often envisage things like video games or iPad-controlled helicopters, and the chances of such items going down well with their wives or girlfriends are slim to none.
Thankfully, help is at hand! Available at Tokyo’s Tokyu Hands department store, the White Day Concierge service is designed to help male shoppers on the hunt for a romantic gift find something that their other half may actually like, rather than just a female Tenga toy with a ribbon tied around it and the promise of a shoulder rub.