Nissin, the maker of Cup Noodle, is about to unroll a pair of “Luxury” flavors of instant ramen. And one of them is “shark fin”…
Cup Noodle (Page 7)
Although the internet has revolutionized our lives in countless ways, one of the most appreciated is the simple yet outside-the-box recipes that appear on it from time to time. Where else can we discover that a rice cooker can be used to make mind-blowing pancakes or crème caramel on top of instant ramen makes for a delicious flavor boost?
Now, a Twitter user going by the handle of @rea941 has unveiled a new way to enjoy Japan’s favorite instant food, Cup Noodle. With the leftover soup you can make a delicious chawanmushi egg custard. It’s so easy the entire recipe could fit in a single tweet!
With easy, delicious, and cheap being the trifecta of RocketNews24 gourmet bliss, we couldn’t help but make some for ourselves.
A few days ago, we heard that Nissin, maker of Cup Noodle, was now selling ice cream topped with meat, chives, and all the other fixings that are found in instant ramen at the Cup Noodles Museum. One of my coworkers, who lives not far from the Osaka Cup Noodles Museum, bravely volunteered to try it out, and I was all set to let him be our guinea pig, since I’ve already taken one for the RocketNews24 team as far as strange desserts go.
But as it turns out, the Cup Noodle Ice Cream is available exclusively at the second Cup Noodle Museum in Yokohama. Hey, wait a second! That’s where I live!
Uh oh…
You hear a lot of news about the weird foods coming out of Japan. It’s almost as if, once a year or so at one food retailer or another, the guys in the marketing department have a meeting to determine the next delicious flavor to serve up to the masses, only for the director to suffer a minor brain aneurysm and start shouting a bunch of random gibberish about soil-flavored bananas or something.
And that, friends, is probably how we ended up with beef-topped ramen ice cream.
Yes, you read that title correctly! As part of their promotional campaign for the “Milk Seafood” flavor of cup noodle, Nissin is giving away a life-size plastic cow water dispenser to one lucky instant ramen fan. Simply fill up your cow with water, wait for the cow to heat up, and then “milk” out as much hot water as you need to fill up your Cup Noodle. Join us after the jump for a look at the amusing commercial behind this wacky promotion!
Runner up in this year’s US Open, Kei Nishikori, is Japan’s golden boy at the moment. As the first male player from an Asian country to reach a Grand Slam singles final, Nishikori is not only a hero in the eyes of Japan as a whole, but of his hometown of Shimane, “Japan’s least popular prefecture.”
Much like successful athletes in the US can look forward to seeing their face on a box of Wheaties cereal, Kei Nishikori can now smile knowing that he’s reached the top of his career as a Japanese athlete by landing his likeness on a styrofoam container of Cup Noodle.
Nissin Cup Noodles are outrageously popular in Japan and have a firm following worldwide. Now, to keep the love flowing throughout the hot summer months, they’ve released a new special version designed to be eaten icy cold. For the first time, the company will be releasing somen, the thinnest of traditional Japanese noodles, for a meal so light and tasty you’ll be wanting to eat them all year!
You know how you sometimes sit at home watching TV and find yourself thinking, “Man, I wish I could eat a Denny’s meal right now. But, like, from a cup…”? Neither have we, but apparently that product is a real thing and is coming to stores in Japan very soon.
There’s now less than a week left until the 2014 FIFA World Cup in Brazil, and media and businesses all over the world are gearing up. Japan is no exception, with celebratory events going on and brands rushing to launch special themed products. In amongst it all, one particular advert from Cup Noodle maker Nissin has caught our eye for its great combination of traditional Japan and modern Brazil.
Japan loves limited time offers. There must be a department in every company in Japan with people whose purpose is to think of items they can sell for a limited time. Don’t believe us? Walk into a convenience store weekly and see the multitude of new drinks and new foods that appear and suddenly disappear when their time is up. The limited time offer, is nothing new, but it seems that Japan embraces the concept more than anyone else. It’s a handy way to get customers to continue to visit your store, or buy your products if every month or few months your products change.
With the World Cup just around the corner, companies in Japan are rolling out their limited time World Cup products and today we have a few that try to capture the flavor of Brazilian food.
Last September, we brought you news that Japanese cup noodle maker Nissin was about to launch a new product, Kare Meshi curry rice in a cup. Hoping to do for rice what it did for noodles and ensure that a new generation of Japanese never give in to the urge to cook a real meal for themselves, the idea is that lazy diners simply add water to the pre-cooked curry and rice, heat it in the microwave and get stuck in. All the taste with minimal washing up and none of the fuss of cooking rice the regular way.
This week, in an effort to lodge Kare Meshi more firmly in the minds of consumers, the noodle king has launched a new ad for its cup rice. And it is positively insane.
The samurai are one of the most enduring icons of Japanese culture. While anime, manga, and Godzilla are obviously all huge parts of popular Japanese culture that have received attention overseas, the old-school warriors continue to fascinate people of all ages and nationalities. Unfortunately, the real samurai haven’t existed for quite some time, and we’ll never get to see them in action again.
Or will we?!
As you may know, Japan, specifically the Kanto Region, has been hit by the largest snowstorm in over a decade. Netizens in the area haven’t been shy about sharing the wonderfully bizarre and beautiful sights the several inches of snow has brought, but there’s one photo in particular that has us tickled. Showing Mr. Cup Noodle himself shoveling snow on one of the whitest days in Yokohama, this picture has been making the rounds on the Internet and delighting those who aren’t quite used to this much of the cold stuff.
The world’s worst cup noodles are to be found in none other than the fair land of England, home of delicacies such as fish ‘n’ chips, bread and butter pudding, and spotted dick. At least that’s according to one Japanese exchange student to the UK, brought up on a diet of real cup ramen back in his home country. But surely ‘worst ever’ is a bit of an overstatement?! We sent one of our Japanese reporters to find out, and weren’t quite prepared for his epic reaction (we don’t think he was either).
Although it’s been debated on this site before, life in a Japanese company can be tough. For some it can be downright war. And with more and more companies beginning to adopt English into their daily routines, it can be hard for an average salaryman (the term given to average full-time company employees) to get ahead or even survive.
Nissin’s Cup Noodle tries to sum it up how the feeling of a typical worker in their advert titled Globalization. Let’s take a look.
When it’s the middle of summer, what do you reach for to get a little relief? Ice cream? Watermelon? How about Cup Noodles?
For most, boiling hot soup is the last thing you want to eat on a hot day, but the official Nissin website has a solution: Ice Cup Noodles. Last year, they suggested adding ice cubes to their popular instant ramen, but the exact amount of ice was unclear, resulting in unhappy (and sweaty) summer soup eaters. This year, Nissin has an exact recipe for those in need of a summer treat. Hungry and desperate for a little relief from the hot Tokyo afternoon, our reporter set out to make the perfect Ice Cup Noodles.
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