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Cup Noodle (Page 7)

Samurai in Brazil shows off incredible freestyle football skills ahead of World Cup

There’s now less than a week left until the 2014 FIFA World Cup in Brazil, and media and businesses all over the world are gearing up. Japan is no exception, with celebratory events going on and brands rushing to launch special themed products. In amongst it all, one particular advert from Cup Noodle maker Nissin has caught our eye for its great combination of traditional Japan and modern Brazil.

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Nissin hopes to score a World Cup GOOOOAAAALLLL! with Brazilian flavored noodles

Japan loves limited time offers. There must be a department in every company in Japan with people whose purpose is to think of items they can sell for a limited time. Don’t believe us? Walk into a convenience store weekly and see the multitude of new drinks and new foods that appear and suddenly disappear when their time is up. The limited time offer, is nothing new, but it seems that Japan embraces the concept more than anyone else. It’s a handy way to get customers to continue to visit your store, or buy your products if every month or few months your products change.

With the World Cup just around the corner, companies in Japan are rolling out their limited time World Cup products and today we have a few that try to capture the flavor of Brazilian food.

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Kid trampling, surly schoolgirls, and dancing grains of rice: Cup rice ad is classic crazy Japan

Last September, we brought you news that Japanese cup noodle maker Nissin was about to launch a new product, Kare Meshi curry rice in a cup. Hoping to do for rice what it did for noodles and ensure that a new generation of Japanese never give in to the urge to cook a real meal for themselves, the idea is that lazy diners simply add water to the pre-cooked curry and rice, heat it in the microwave and get stuck in. All the taste with minimal washing up and none of the fuss of cooking rice the regular way.

This week, in an effort to lodge Kare Meshi more firmly in the minds of consumers, the noodle king has launched a new ad for its cup rice. And it is positively insane.

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Cup Noodle commercial reveals that the samurai still exist, love idol music

The samurai are one of the most enduring icons of Japanese culture. While anime, manga, and Godzilla are obviously all huge parts of popular Japanese culture that have received attention overseas, the old-school warriors continue to fascinate people of all ages and nationalities. Unfortunately, the real samurai haven’t existed for quite some time, and we’ll never get to see them in action again.

Or will we?!

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Mr. Cup Noodle forced to shovel snow in front of his own museum

As you may know, Japan, specifically the Kanto Region, has been hit by the largest snowstorm in over a decade. Netizens in the area haven’t been shy about sharing the wonderfully bizarre and beautiful sights the several inches of snow has brought, but there’s one photo in particular that has us tickled. Showing Mr. Cup Noodle himself shoveling snow on one of the whitest days in Yokohama, this picture has been making the rounds on the Internet and delighting those who aren’t quite used to this much of the cold stuff.

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Pot Noodles prove too much for Japanese taste buds

The world’s worst cup noodles are to be found in none other than the fair land of England, home of delicacies such as fish ‘n’ chips, bread and butter pudding, and spotted dick. At least that’s according to one Japanese exchange student to the UK, brought up on a diet of real cup ramen back in his home country. But surely ‘worst ever’ is a bit of an overstatement?! We sent one of our Japanese reporters to find out, and weren’t quite prepared for his epic reaction (we don’t think he was either).

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Cup Noodle commercial shows us a day in the life of a Japanese company

Although it’s been debated on this site before, life in a Japanese company can be tough. For some it can be downright war. And with more and more companies beginning to adopt English into their daily routines, it can be hard for an average salaryman (the term given to average full-time company employees) to get ahead or even survive.

Nissin’s Cup Noodle tries to sum it up how the feeling of a typical worker in their advert titled Globalization. Let’s take a look.

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Cool down this summer with Ice Cup Noodles

When it’s the middle of summer, what do you reach for to get a little relief? Ice cream? Watermelon? How about Cup Noodles?

For most, boiling hot soup is the last thing you want to eat on a hot day, but the official Nissin website has a solution: Ice Cup Noodles. Last year, they suggested adding ice cubes to their popular instant ramen, but the exact amount of ice was unclear, resulting in unhappy (and sweaty) summer soup eaters. This year, Nissin has an exact recipe for those in need of a summer treat. Hungry and desperate for a little relief from the hot Tokyo afternoon, our reporter set out to make the perfect Ice Cup Noodles.

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