Kikkoman is one of the most famous brands of soy sauce, especially since it comes in such unique container that is open on two sides and can never be closed. The company has been around since 1917, so they’ve had a lot of years to think of ways to advertise for the salty sauce around the world. One of their cutest ads comes from 1933 and features a crew of dancing cats in black skirts that make us squeel “KAWAII!”
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It wasn’t just gross and scary games on show at Tokyo Game Show this year; there were also some really adorable games to try out, too. When we saw this booth with its sweet, fluffy alpacas we made a beeline for the cuteness. We got to chat with the dev and try out their two alpaca-themed mobile games, taking some snaps of the alpaca-ified booth and merch as we did for you at home.
There’s a unique problem that the producers of anime-to-live-action adaptations face. Even if the casting director can gather a group of actors that look just like the source material’s human characters, what do you do about the non-human characters?
Using practical effects and animatronics for all those loveable robot companions and magical creatures limits the variety of movements they can handle and the angles you can film from. On the other hand, using post-production CG effects leaves the actors in the difficult position of having to perform while imagining costars that aren’t really there, which often leads to less-than-convincing results.
Maybe that’s why an upcoming Chinese live-action version of Doraemon has decided to go with the obvious solution and just use a real cat for the titular feline robot.
Summer is over. For many that means back to school, back to nighttime coming more quickly, and back to bundling up from the cold instead of basking in the sunlight.
But if you want to hold on to that last little bit of summer, then check out the latest video put out by the famous Japanese cat duo Maru and his adopted little sister Hana. The two of them hang out on their new hammock, catch some rays, listen to cicadas… and end up using the hammock not quite how it was intended.
As we expect you already know, character lunch boxes or “chara-ben,” short for “character bento,” are all the rage in Japan. And their creators are rarely shy about sharing their awesome work, so you can find hundreds of examples of how to make lunch time more adorable on social media networks like Instagram and Twitter.
One of the biggest themes for chara-ben right now is Disney’s Tsum Tsum, a line of stuffed toys that has been adapted into a smartphone game by Line. There were so many great photos, we had to compile our favorite Tsum Tsum chara-ben shots from Instagram for you to check out. But don’t forget to grab a snack, because you’re definitely going to get hungry!
Namikoshiken is a Nagoya-based sweets store that’s been in business since 1927. They produce some of the most adorable animal-themed manju, buns with various filling like sweet bean jam, we’ve ever seen! With all that experience and a product this cute, it’s hardly a surprise they’re blowing up the Internet with photos of their manju spreading like wildfire online.
Out of all the things we wish would spring to life from Studio Ghibli’s animated films, the catbus from My Neighbor Totoro would have to be at the top of the list. Who wouldn’t want to ride an enormous, fluffy, bright orange cat over hills and through forests on their daily commute?
As with all great things, if it can’t exist in real life, it can at least exist in the imagination. And there’s one imaginative lad who’s found a way to bring the catbus to life in the cutest way possible. All it takes is two ingredients: a fluffy, compliant cat and some Finnish beer.
While Japan is known for its large number of vending machines, offering everything from ink stamps to gold cans of Coca-Cola, there’s a very special type of vending machine that can be stacked three high and in long rows of twenty or more: the gachapon machine.
Often forming a huge wall outside gaming stores, these plastic-windowed devices spit out mystery capsules with tiny collectibles inside at 100-600 yen (US$0.84-$5.02) a pop. The latest gachapon to appear on the market is aimed at the feline customer, and if kittens could master the art of coin handling, they’d all be down at the vending machines, getting in on the craze that all cool cats are into – cat bandanas.
Even if you haven’t been with us for very long, it’s not hard to see that we here at RocketNews24 love cats. Big, small, fit, fat, even stretchy, cats of all shapes and sizes win our hearts! We even love them when they’re wreaking havoc on small towns of people, like the devilish little cutie in this feline remake of a man versus monster flick…
Even though it came out in July, I still haven’t played Pokkén Tournament, the coin-op video game that sticks Pokémon into a fighting game developed by Tekken publisher Bandai Namco. Don’t get me wrong, like anybody with a soul, I’ve got a soft spot for Pikachu. It’s just that I’m happier to see the beloved Pokémon mascot dancing, not fighting.
But I think I may have to swing by the arcade now that the game has a masked wrestler Pikachu that’s a perfect mix of equal parts adorable and awesome.
The miniature toy market is huge in Japan. From tiny Hello Kitty baked goods to pint-sized supermarket items and even scaled-down Japanese-style rooms filled with traditional furnishings, you don’t have to be a child with a doll-house to delve into the world of miniature here in Japan.
Adults have become so transfixed with all the adorable items on the market that there are a number of YouTube channels purely dedicated to the art of petite cooking, using everything from tiny utensils to working miniature ovens.
One of the latest videos to appear takes us through the sushi-making process, transporting us to a tiny world that viewers say is so calming it can cure all types of stress and anxiety. Watching this short clip will be the best few minutes of your day!
It’s far from the happiest place on earth, but Japan certainly has a reputation for kindness and hospitality. Most foreigners that visit the country return home with starry-eyed tales of over-the-top customer service and even random acts of kindness from total strangers.
But, this isn’t just a case of the Japanese putting on a good front for visiting foreigners: heartwarming acts of kindness in Japan are pretty commonplace (although this isn’t a Japan-exclusive thing; let’s be honest). If you’re in need of a Japan-flavored pick-me-up today, check out these stories of people being awesome, via Japanese Twitter users:
Here at RocketNews24, we love cute animals! From Shiba Inu to fuzzy ferrets to sleepy hamsters, we’ve got your daily dose of d’aww covered. So here is your latest fix: a kitten playing in a tissue box!
But wait! There’s more! This is not your ordinary tissue box. There’s a surprise waiting inside, so read on to see what it is!
We tend to think of silly Internet and photo memes as being strictly a human pastime, but is it possible that our pets, in an attempt to further increase their influence over online culture, have decided to get in on the act? The answer may be yes, since after a pair of Shiba Inu captured our hearts by squeezing themselves into narrow garden spaces, this member of the breed’s domestic rival, the Akita dog, is getting in on the trend with a bit of Tetris-style contortionism as he pops out from a garden wall.
Much like “humdinger” and “roughneck,” “foxy” is one of those words that’s far past its golden age. But really, why shouldn’t it be used to describe an attractively fashionable woman, especially is she’s sporting a pair of these cute knee-high socks decorated with Shinto-style kitsune fox spirits and other culturally quirky touches?
Whether people like to admit it or not, a big part of being in a successful band is maintaining an image. Sure, we know deep down that most of our favorite musicians are just normal people with very specific talents, but we still love to see them as their over-the-top personas. David Bowie may be a great singer, but a good chunk of his success comes just from being so flipping weird all the time.
For visual kei bands in Japan, the “visual” aspect—and thus the image—can be almost as important the music for fans, and visual kei band The Black Swan are no different. But despite the dark, often graphic nature of their videos and general image, their drummer has revealed himself to be a big ol’ softie by posting a plethora of photos of his rescue kitty on Twitter…and winning the hearts of Internet users throughout Japan!
Various areas across northeast Japan have been struggling to cope with the massive amounts of rainfall that have led to flooding and landslides. The scenes of destruction have dominated the news in the past week leaving many concerned about their fellow citizens, friends, and family in the region.
However, one young woman in the area found a little message of hope from an unlikely ally, a crayfish standing tall in the middle of a flooded road with its claws raised to the sky and refusing to back down.
Cute and amazing events happen when you least expect them, but the convenience of smart phones makes it possible to capture those special moments no matter where you are. You might see something at a crowded festival or a totally random happenstance as you’re cruising down the street. Just whip out your phone and share away.
It’s no surprise thatoften times, animals are featured in our smart phone camera moments as they are constantly doing the cutest things, like carrying their puppy in a plastic shopping bag.
Here at RocketNews24, we can’t get enough of adorable Shiba Inu. And when it’s the amazing cosplaying Shiba Inu dog duo S-kun and H-chan, how could we resist seeing what they’re up to next?
However this time it’s not the dogs’ cosplay that’s in the news, but H-chan’s magical face. When she started begging for some of her owner’s edamame, something horrible happened, and H-chan’s reaction rocked the internet. Read on and be prepared to squeal with delight at the overwhelming cuteness!


















Krispy Kreme releases new limited-edition fox doughnuts at only four stores in Japan
Two new Sailor Moon art manhole covers are coming to Usagi’s real-world Tokyo neighborhood
KFC Japan’s “The American Burgers” include a pile of guilt
Japan’s izakaya pubs closing at record pace, failing to attract foreign tourists
Gundam teams up with 300-year-old daruma maker for wood-carved anime mecha figures[Photos]
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Japanese government to allow desecration of flags on kids’ meals
Tokyo’s new extra-expensive ramen restaurant is dividing opinions, so we tried a bowl
Japanese temple burns to the ground, fire burning inside for 1,200 years unharmed
Used chopsticks upgraded from “waste” to “valuable material” by Kawasaki City thanks to ChopValue
Kanji ice cream becomes a sell-out hit in Japan
Japan has a new cute and clever sunblock for cat lovers
This Tokyo Station sweets sensation sells out daily, but we finally got our hands on it
Japan’s instant ramen snack theme park features an athletic course even adults can enjoy
Krispy Kreme Japan is bringing two special donuts to the most-forgotten big city in the country
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Studio Ghibli releases new anime keychains that are like miniature figurines
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Japanese government to allow desecration of flags on kids’ meals
Tokyo’s new extra-expensive ramen restaurant is dividing opinions, so we tried a bowl
Japanese temple burns to the ground, fire burning inside for 1,200 years unharmed
Used chopsticks upgraded from “waste” to “valuable material” by Kawasaki City thanks to ChopValue
Pizza Hut Japan’s drinkable curry pizza is here – Is it all we dreamed it would be?[Taste test]
What makes the Starbucks Japan chocolate terrine so popular?
Japan’s instant ramen snack theme park features an athletic course even adults can enjoy
Bizarre Japanese vending machine sells “Peace and Equality” and “Angels and Demons”
Pokémon Company to require Japanese government ID cards for some online Pokémon card purchases
Krispy Kreme Japan is bringing two special donuts to the most-forgotten big city in the country
Man in Japan calls in bomb threat because he doesn’t want to go to his own work farewell party
7-Eleven Japan now sells canned water, but does funky packaging mean funky flavor?[Taste test]
Tokyo’s life-size Gundam anime mecha statue will be removed this summer