cute

Heinz Japan finds its perfect pitchman: Pokémon’s Pikachu!

There’s no question that this is a case where the celebrity endorser really is a fan of the product.

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Studio Ghibli releases Catbus pullback keychain that runs like the anime character

This replica is tiny but its action is mighty.

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Is Japan’s Crab-shaped Cup Ramen Timer worth the hype?

This crustacean does more than just keep time on your three-minute instant noodles.

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Cherry blossom Totoro cake brings pink sakura sweetness to Tokyo this White Day

Ghibli-themed sweets shop puts together a cherry blossom viewing party for a pair of Totoros.

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The best Hobonichi diaries, covers and stationery for 2026

It’s not too late to get organised with One Piece, Tomie, Mother, and Tamagotchi at your fingertips.

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Eevee returns to Japan’s famous Tokyo Banana, bundled with a cute tote bag

The beloved Tokyo souvenir re-introduces chocolate sponge Eevee cakes, along with a collectible keepsake for fans.

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Skyscraper sized Pokémon cards to appear in Tokyo all year long in Tocho projection mapping event

Tokyo’s 242.9-meter (797-foot) city hall will be lit up with Pokémon cards starting this spring.

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Adorable Totoro acorn key holders come with a special guest hidden inside[Photos]

Donguri Kyowakoku lives up to its name with this Ghibli gear.

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Japanese zoo’s monkey bonds with Ikea stuffed orangutang following abandonment by mother[Video]

Punch’s life started with a metaphorical gut-punch, but things are cuddlier, and happier, now.

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Cute coffins now available at Tokyo’s coffin relaxation salon[Photos]

Unique Takadanobaba meditation space gets a splash of cuteness to brighten up the deathly décor.

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Blowfish-shaped fugu bento appears to celebrate Japan’s Blowfish Day [Taste test]

Yes, fugu can kill you with its poison, but this one might kill us with cuteness.

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Family Mart releases huge range of cute sweets for Cat Day in Japan

Convenience store chain wants us to bite into paw pads and cat tails in this limited-edition 17-piece collection

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Chocolate Totoro cream puffs and cakes coming to Japan’s Ghibli bakery for Valentine’s Day【Pics】

Totoro is looking sweeter than ever.

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Naruto jerseys coming to Major Leage Baseball theme nights, Hello Kitty to take over a field

The Brewers believe it!

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Cherry blossoms already blooming at Gap Japan with Sakura Collection lineup【Photos】

If you’re looking to get a head-start sorting your sakura looks, Gap Japan is ready too.

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Studio Ghibli turns My Neighbour Totoro characters into bag charms for everyday adventures

Totoro and the Catbus add warm and fuzzy anime charm to winter in Japan.

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Japan is in the grip of sticker fever and no one is safe, including us

If loving stickers is wrong, then Japan doesn’t want to be right.

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Studio Ghibli adds new Kiki’s Delivery Service notebook and ceramic cake case to stores in Japan

New items make the leap from the anime world and into our merchandise collections. 

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Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】

Further proof that Kitty-chan and pals can make anything cute.

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Pokémon popcorn buckets coming to Japan’s first-ever permanent Pokémon theme park zone

Shhh…Snorlax is sleeping, and munching.

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