cute
Taking its inspiration from bitter and sweet chocolates, the range includes a tumbler that costs over US$120.
Feline railway legacy continues with two kitties inaugurated as stationmasters in Wakayama Prefecture.
This year, KitKat is bringing everyday goods like pouches, tumblers, and towels to make the holiday feel much more adorable.
The colorful displays and activities make Tamagotchi feel a lot less stressful than what we remember.
Two Sanrio stars slip on sumo loincloths to celebrate the first nig sumo tournament of the year.
Kitty-chans representing the Showa, Heisei, and Reiwa eras are waiting inside these sweet treats.
Yamada Heiando has been in business for over 100 years, but it’s still got new ideas for its Pokémon crossover line.
Let’s find out if a cute thing for one woman is still cute for another from a different country.
We head to Shinjuku to encounter these Square Enix video game mascots turned tasty treats.
Bathhouse just north of Tokyo provides rubber Psyduckies, Ditto sauna stones, and other sights and scents to soothe tired Trainers.




















Starbucks Japan releases new drinkware and goods for Valentine’s Day
McDonald’s Japan releases a Mushroom Mountain and Bamboo Shoot Village McFlurry
Japan’s foreign tourist numbers projected to fall for first time in years in 2026
Immersive ukiyoe exhibition in Osaka adds some scented flair
Godiva’s Tokyo bakery is FINALLY easy to get into and shop at
Westernized kimono resemble cosplay more than actual clothes
The Japanese language has a special honorific suffix just for talking to athletes
New KitKat pizzas are coming to Pizza Hut Japan
Japanese family is back with more notes from its monthly meetings and shocking goals for Granny
Take it From a Native! Recipe for Delicious Japanese Curry as Found at Coco Ichiban
10 times to avoid traveling in Japan in 2026
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Princess Mononoke magnets return just in time to treat yourself to awesome anime decorations
Umamusume anime girl plushie recalled for having parts she absolutely should not have【Pics】
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】
We ate sushi made from Japan’s most expensive tuna ever【Taste test】
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Westernized kimono resemble cosplay more than actual clothes
The Japanese language has a special honorific suffix just for talking to athletes
New KitKat pizzas are coming to Pizza Hut Japan
Japanese family is back with more notes from its monthly meetings and shocking goals for Granny
Take it From a Native! Recipe for Delicious Japanese Curry as Found at Coco Ichiban
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Kyoto’s most beautiful parfait cafes add sakura sweets for spring
One Piece teaming up with 5 NCAA basketball teams
Japan’s Poképark Kanto Pokémon theme park area shows first attraction photos