cute

Sumo Sanrio! Hello Kitty and pals team up with Japan Sumo Association for new merch【Pics】

Two Sanrio stars slip on sumo loincloths to celebrate the first nig sumo tournament of the year.

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Hello Kitty Choco Egg figures are an adorable trip through three periods of Japanese pop culture【Pics】

Kitty-chans representing the Showa, Heisei, and Reiwa eras are waiting inside these sweet treats.

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Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware

Yamada Heiando has been in business for over 100 years, but it’s still got new ideas for its Pokémon crossover line.

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Totoro gamaguchi pouches will hold whatever you want them to, but already captured our heart

Ordinarily fluffy and fuzzy, Totoro goes smooth and sleek in these adorable pouches.

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Pokémon Christmas village event taking place nightly in Yokohama

Bayside park lights up every night with Electric-type Pokémon Christmas tree.

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Studio Ghibli adds new Kiki’s Delivery Service music box to its anime merchandise shop in Japan

Heartfelt melody and sweet design features capture the magic of Jiji’s shop.

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A whole slew of Totoro Christmas cakes are on their way to make the season extra merry【Photos】

Studio Ghibli-themed bakery puts a tasty spin on Japan’s Christmas cake tradition.

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Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan

A rare case of food coming out of Kirby instead of going inside.

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What makes something “kawaii” to women from Japan, China, and South Korea? Survey investigates

Let’s find out if a cute thing for one woman is still cute for another from a different country.

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Godzilla-shaped ice cream on sale in Tokyo near the sight his most adorable rampage

You can eat Shin Godzilla’s Kamata-kun very close to Kamata.

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Studio Ghibli stamps lift your spirits with motivational phrases from Totoro

Cute anime characters are here to give you all the encouragement you need.

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Final Fantasy Chocobo and Dragon Quest Slime street sweets on sale in Tokyo【Taste test】

We head to Shinjuku to encounter these Square Enix video game mascots turned tasty treats.

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Pokémon and hot spring bathhouse collaborate to bring Pokémon to your bath and sauna sessions

Bathhouse just north of Tokyo provides rubber Psyduckies, Ditto sauna stones, and other sights and scents to soothe tired Trainers.

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Studio Ghibli releases new anime envelopes in Japan with interactive features

Stationery goods allow you to animate the characters. 

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Hello Kitty says hello to Godzilla in new kaiju/Sanrio crossover collaboration

The King of the Monsters is the newest friend of the queen of cuteness.

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Studio Ghibli adds “komorebi” Totoro plush toys to its anime merchandise range in Japan

The Small, Medium and Large Totoros finally get their time in the sun.  

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Sanrio lucky bag gives you cute My Melody and Kumori merch, all your money back in burgers coupons

If you like Sanrio and hamburgers, there’s really no reason not to snag this fukubukuro.

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Have you ever noticed how much Totoro looks like New Year’s mochi? This plushie’s designers did, and the result is adorable!

Spirited Away’s No Face also gets into the Japanese New Year’s spirit with a special kadomatsu.

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Studio Ghibli adds My Neighbour Totoro stamps to its anime merchandise store in Japan

Perfect for scrapbooking and New Year’s nengajo cards.

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Totoro Tummy Blanket gives you the belly warmth of Ghibli’s cuddliest character【Photos】

”The dream of taking a nap wrapped in Totoro’s tummy has come true.”

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