The colorful displays and activities make Tamagotchi feel a lot less stressful than what we remember.
cute
Two Sanrio stars slip on sumo loincloths to celebrate the first nig sumo tournament of the year.
Kitty-chans representing the Showa, Heisei, and Reiwa eras are waiting inside these sweet treats.
Yamada Heiando has been in business for over 100 years, but it’s still got new ideas for its Pokémon crossover line.
Let’s find out if a cute thing for one woman is still cute for another from a different country.
We head to Shinjuku to encounter these Square Enix video game mascots turned tasty treats.
Bathhouse just north of Tokyo provides rubber Psyduckies, Ditto sauna stones, and other sights and scents to soothe tired Trainers.
Spirited Away’s No Face also gets into the Japanese New Year’s spirit with a special kadomatsu.




















Hokkaido farmers have developed a new fruit, the Lemon Melon, combining the best of both
What does a family restaurant in the middle of nowhere, Hokkaido, serve? We find out
Pizza Hut Japan’s hot lucky bags are perfect for a New Year’s pizza party
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
7-Eleven Japan’s ramen-cooking robot whipped us up a bowl of noodles【Taste test】
Don’t forget that the best convenience store in northern Japan has branches farther south too
Anime con aboard aircraft carrier attracts moe warships of all kinds, from the cute to the manly
Line of figures depicting animals using toilets begins pre-orders three months in advance
Japan’s new carriable one-person hot pot maker is our newest cooking gadget obsession
Fighting mild hunger with a Japanese soda that turns into jelly in the stomach【Taste test】
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Cyberpunk anime meets traditional culture in Ghost in the Shell gold leaf Japanese changing screens
7 great places to see Mt. Fuji from without having to climb it
Hello Kitty Choco Egg figures are an adorable trip through three periods of Japanese pop culture【Pics】
Japan’s otoshidama tradition of giving kids money at New Year’s gets a social welfare upgrade
We found possibly the quietest Japanese-style hotel in Tokyo’s bustling Shinjuku district
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Sumo Sanrio! Hello Kitty and pals team up with Japan Sumo Association for new merch【Pics】
Can a dirty butthole make you filthy rich in Japan? We’re starting a New Year’s lottery experiment
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Don’t forget that the best convenience store in northern Japan has branches farther south too
Anime con aboard aircraft carrier attracts moe warships of all kinds, from the cute to the manly
Line of figures depicting animals using toilets begins pre-orders three months in advance
Japan’s new carriable one-person hot pot maker is our newest cooking gadget obsession
Fighting mild hunger with a Japanese soda that turns into jelly in the stomach【Taste test】
Daiso creates its own collectible trading card game, and yes, the packs are just 100 yen【Video】
Tiny fish-shaped soy sauce bottles repurposed for sanitizers
Hatsune Miku’s “Melt” celebrates 10th anniversary with enka cover
We try the bizarre ‘Get Your Finger Chomped By A Sturgeon’ experience at a Hokkaido aquarium
Return of Totoro sequel short anime announced for Ghibli Park
McDonald’s Japan adds new “Grand” size to its menu…but are the portions really supersize?
We check out Otaru’s real-life locales that inspired scenes in hit anime Golden Kamuy