Nissin (Page 9)
Every once in a while a commercial comes along that so accurately deconstructs the human condition that it’s hard for any of us to not cry lasers over it. There was that one time Intel showed us the harrowing tale of a young boy whose friend was dying of cancer, and that Toyota one about a father and daughter? Well, I darn near vaporized my cat while watching that one.
Now, noodle giant Nissin and their White Curry Meshi (rice) bring us a spot titled “Sorrow of Wasteland“, which tells the story of desperate struggle between two men who were once friends. Get your tissues and ruby-quartz glasses out for this one, folks!
With Halloween becoming an increasingly recognized event in Japan, we’re sure to be seeing plenty of products featuring pumpkins, black cats, ghosts and witches in shops across Japan as we enter the month of October. And the instant food market is no exception to the trend, as Nissin Foods, known around the world for their Cup Noodles, come out this month with four unique Halloween-themed instant food products.
That’s right, you can be sure to get a taste of Halloween this year, even if you have no time to cook!
You hear a lot of news about the weird foods coming out of Japan. It’s almost as if, once a year or so at one food retailer or another, the guys in the marketing department have a meeting to determine the next delicious flavor to serve up to the masses, only for the director to suffer a minor brain aneurysm and start shouting a bunch of random gibberish about soil-flavored bananas or something.
And that, friends, is probably how we ended up with beef-topped ramen ice cream.
Even though spikey-haired Goku is undeniably the protagonist of classic (and soon to be new) anime Dragon Ball, we’re not sure it’s entirely accurate to call fellow Saiyajin Vegeta a “supporting character.” That’s because the widow’s peak-sporting martial artist would tell you that he’s actually the strongest fighter in the Dragon Ball universe, and his prideful insistence on doing things his way means that “supporting” others isn’t something he’s particularly amicable to doing.
Maybe that’s the reason that while Goku and the villainous Frieza are hawking cola, Vegeta is instead endorsing Cup Noodle’s new vegetable-packed variety of instant ramen, and starring in an action-packed, cabbage-crushing commercial while he’s at it.
If you’ve ever visited Singapore, you’ll know that the country has an incredible range of culinary delights to offer. And if you enjoy seafood in particular, one of the county’s numerous signature dishes you’ll definitely want to try when you’re there is the savory Chilli Crab. So when we heard that Nissin was going to come out with a new cup noodle in Chilli Crab flavor, well, we just knew that it was time for another RocketNews24 taste test! So, how did the famous seafood dish taste as a cup of instant noodles?
Yes, you read that title correctly! As part of their promotional campaign for the “Milk Seafood” flavor of cup noodle, Nissin is giving away a life-size plastic cow water dispenser to one lucky instant ramen fan. Simply fill up your cow with water, wait for the cow to heat up, and then “milk” out as much hot water as you need to fill up your Cup Noodle. Join us after the jump for a look at the amusing commercial behind this wacky promotion!
Unintentional cultural misunderstandings became the subject of great debate in Japan recently following a new round of commercials produced for cup noodle manufacturer Nissin. Although intended to be entirely tongue-in-cheek, some people have raised the issue that it is precisely these kinds of advertisements that compound incorrect notions about a country and lead to further stereotyping, which led to a survey being taken which asked Japanese to list the things that they perceive to be the most common stereotypes about their own culture.
Think you can guess what made the list? Keep reading after the jump to find out!
When it comes to cuisine from the United States, there’s just nothing like jambalaya. And you definitely don’t need to be from the South to enjoy it–who could say no to a hot plate of home-cooked jambalaya? Or, if you’re in Japan, a Denny’s cooked plate of jambalaya? Not us, that’s for sure.
But what about a microwaved cardboard cup of jambalaya? Well, we might need a minute to think about that one…
Japanese people love their cup noodles, there’s now doubt about it. You can see endless varieties on sale at the conbini or supermarket, from the ordinary to the weird and wonderful. Recently Nissin Foods has released two limited edition cup noodle flavours to be sold at AEON which are definitely at the weirder end of the scale: Cheeseburger Noodles and Hot Dog Noodles.
There’s now less than a week left until the 2014 FIFA World Cup in Brazil, and media and businesses all over the world are gearing up. Japan is no exception, with celebratory events going on and brands rushing to launch special themed products. In amongst it all, one particular advert from Cup Noodle maker Nissin has caught our eye for its great combination of traditional Japan and modern Brazil.
Japan loves limited time offers. There must be a department in every company in Japan with people whose purpose is to think of items they can sell for a limited time. Don’t believe us? Walk into a convenience store weekly and see the multitude of new drinks and new foods that appear and suddenly disappear when their time is up. The limited time offer, is nothing new, but it seems that Japan embraces the concept more than anyone else. It’s a handy way to get customers to continue to visit your store, or buy your products if every month or few months your products change.
With the World Cup just around the corner, companies in Japan are rolling out their limited time World Cup products and today we have a few that try to capture the flavor of Brazilian food.
Last September, we brought you news that Japanese cup noodle maker Nissin was about to launch a new product, Kare Meshi curry rice in a cup. Hoping to do for rice what it did for noodles and ensure that a new generation of Japanese never give in to the urge to cook a real meal for themselves, the idea is that lazy diners simply add water to the pre-cooked curry and rice, heat it in the microwave and get stuck in. All the taste with minimal washing up and none of the fuss of cooking rice the regular way.
This week, in an effort to lodge Kare Meshi more firmly in the minds of consumers, the noodle king has launched a new ad for its cup rice. And it is positively insane.
Cup Noodles are an iconic part of the Japanese food landscape and of course they’re no stranger to the Japanese custom of adding unusual new flavors to stuff. This time around their maker Nissin has been inspired by some of their international partners and developed two flavors in the “Ethnic Series” of Cup Noodles based on Thai and Indonesian dishes.
The first one is modeled after the spicy Thai soup tom yum goong, and the other is said to resemble Indonesia’s savory noodles mie goreng. Having just been released on 14 April we went straight to the supermarket and picked them up to bring you the Asianiest taste that only a Chinese food made by a Japanese company based on South East Asian dishes can provide.
Teaming up in a collaborative effort for the first time, the Yokohama Grand Intercontinental Hotel and the nearby Nissin Cup Noodles Museum have created two Chicken Ramen-themed rooms for connoisseurs who just can’t get enough of those tantalizingly delicious instant noodles and their irritating lovable chicken mascot Hiyoko.
MOST POPULAR
Today
Foreign tourists in Japan eat far more rice than previously thought, according to new data
Kyoto receives more foreign tourists than ever before, but fewer visitors say they’ll return
JR releases prediction of peak Shinkansen crowdedness for Japan’s Obon travel season
Starbucks Japan unveils exclusive new Frappuccinos limited to three regional areas
Life-size Legendary Pokémon Mega Rayquaza digitally greeting travelers at Tokyo train station [Vid]
Maximum entry fee for sento public baths in Tokyo increases slightly for adults next month
Starbucks Japan releases new “Afterword” collection that gives coffee waste a second life
Japan has a maid hotel you can stay in, and it’s now taking reservation applications
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
McDonald’s Japan goes viral for Samurai Mac burger hack
Weekly
- Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Japanese Shinkansen becomes an overnight hotel for three nights this summer
99-year-old woman rescued while attempting to climb Mt. Fuji
Which country’s foreign tourists spend the most money per-person in Japan? Hint: Not the U..S. or China
Starbucks Japan releases a miniature display rack so you can create your very own store at home
Giant Evangelion Spear of Longinus to be installed at Japanese train station with Eva art trains
Face lettuce appears in Japan, with the face of Death Note’s Light Yagami, but why?
Kodama Shinkansen trains on popular Japan route get a whole new look this winter
Starbucks Japan adds a new summer Frappuccino to the menu, but is it as refreshing as it looks?
Monthly
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it- Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]- New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Yearly
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo- Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]- Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad- Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
RECOMMENDED STORIES
Maximum entry fee for sento public baths in Tokyo increases slightly for adults next month
Starbucks Japan releases new “Afterword” collection that gives coffee waste a second life
Japan has a maid hotel you can stay in, and it’s now taking reservation applications
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
McDonald’s Japan goes viral for Samurai Mac burger hack
Pokémon Card Stores requiring facial recognition scans for entry in Japan in latest anti-scalper move
Japan’s expensive “phantom” melon is so exquisite it sells out in just 12 hours
Tokyo Pokémon Center announces reopening after months-long closure following stabbing death
Studio Ghibli Laputa figure looks like it’s really flying thanks to cool visual trick
Pikachu and Ditto Pokémon desserts at Baskin-Robbins Japan look AND feel like their inspirations
Family Mart’s new Famima flagship in Tokyo has a hidden gem that most visitors miss
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
Pokémon’s cozy city builder game inspires Cozy (Corner) cakes in Japan! [Photos]
Pachinko industry rebounds on convenience and innovation, but smaller parlors struggle to keep up
-
