Nissin

Fan support makes fictitious Cup Noodle shopping bags a reality, sell out in days

Cup Noodle continues its reign as the most democratic instant ramen brand around.

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Nissin offers chance to try rare cans of fresh, non-instant cup noodles in huge giveaway

The company famous for instant noodles is now releasing a limited number of their fresh noodles to lucky customers.

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Cup Noodle introduces their 45th anniversary character,  Cup Noodle the Great

Because it’s not enough to have reconstituted mystery meat products; you need mysterious mascots as well.

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Cup Noodle Mystery Meat Festival sales suspended due to overwhelming demand

Generally mystery meat is something to be avoided, unless you’re talking about Cup Noodle brand mystery meat.

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With fires, explosions, and a giant kicking foot, new instant curry commercial is pure insanity

Curry rice you can make with hot water? No more need for microwaves, so let’s blow them up!

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Nissin’s Cup Noodle gets glamorous birthday makeover!

It’s Cup Noodle’s 45th birthday this year, and the noodles are looking good in a special commemorative package!

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Iconic instant cup noodle restaurant on Shibuya Station platform closes

The thank you note and display to customers left by the owner inside the door is warming hearts around the Internet.

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Epic ad for instant ramen noodles shows all the great Japanese trends from the past year

Test your knowledge of Japanese trends by spotting the “buzz points” in this action-packed commercial.

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Celebrate Japan’s newest national holiday with a limited-edition Cup Noodle cooker

Because nothing says Mountain Day more than being able to cook instant noodles in nature.

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Inventor of instant ramen noodles appears as Japanese samurai in awesome new animated rap video

The beautiful animated visuals and rap soundtrack make it easy to learn Japanese and discover the history of instant noodles at the same time.

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New ad for Nissin’s U.F.O. brand of instant yakisoba is all kinds of weird【Video】

Caution: Watching this deliciously bizarre ad may cause your entire head to turn inside out and your knees to violently explode.

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We try Nissin’s newest world flavors-inspired cup noodle: Chili Con Carne【Taste Test】

The newest in the instant noodle giant’s world flavors series of cup noodles promises gooey cheese and a spicy kick. It delivers on one of those things…

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Boston clam chowder-flavored instant ramen docks in Japan

The Pacific Rim meets the Atlantic seaboard in Japan’s newest flavor of instant ramen.

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Nissin gets experimental with its Cup Noodles

Shampoos, bowling pins, erasers and more.

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Japanese curry commercial is the weirdest thing you’ll see all week, make you cry lasers【Video】

Every once in a while a commercial comes along that so accurately deconstructs the human condition that it’s hard for any of us to not cry lasers over it. There was that one time Intel showed us the harrowing tale of a young boy whose friend was dying of cancer, and that Toyota one about a father and daughter? Well, I darn near vaporized my cat while watching that one.

Now, noodle giant Nissin and their White Curry Meshi (rice) bring us a spot titled “Sorrow of Wasteland“, which tells the story of desperate struggle between two men who were once friends. Get your tissues and ruby-quartz glasses out for this one, folks!

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Trick or Meal? Nissin’s instant foods get Halloween makeover in four limited-edition products

With Halloween becoming an increasingly recognized event in Japan, we’re sure to be seeing plenty of products featuring pumpkins, black cats, ghosts and witches in shops across Japan as we enter the month of October. And the instant food market is no exception to the trend, as Nissin Foods, known around the world for their Cup Noodles, come out this month with four unique Halloween-themed instant food products.

That’s right, you can be sure to get a taste of Halloween this year, even if you have no time to cook!

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Ramen ice cream topped with freeze-dried beef cubes now available in Japan! (*barf*)

You hear a lot of news about the weird foods coming out of Japan. It’s almost as if, once a year or so at one food retailer or another, the guys in the marketing department have a meeting to determine the next delicious flavor to serve up to the masses, only for the director to suffer a minor brain aneurysm and start shouting a bunch of random gibberish about soil-flavored bananas or something.

And that, friends, is probably how we ended up with beef-topped ramen ice cream.

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Cup Noodle maker Nissin asks Italians to rate its new “pasta style” cups【Video】

The land that invented instant noodles is never one to rest on its instant laurels. Noodle makers in Japan have been constantly coming up with new flavors and dishes to keep their customers happy, and the company that started it all, Nissin, is proud to unveil its newest instant noodle product: pasta!

The folks at Nissin are so excited about their new product, they are giving it the ultimate taste test by taking it to Gragnano, Italy, an area famous for dried pasta. Are these instant noodles going to satisfy the palates of some real Italians? Join us after the jump to find out.

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Actor transforms into horses, eats himself in new ad-Can you think of a better way to sell ramen?

When I was first exposed to Japanese commercials, it seemed like every one of them was off-the-rails insane. Filled with breathless rapid-fire speech punctuated by seemingly pointless pauses for some unknown dramatic or comedic effect, each ad seemed to be end as soon as it began, often giving little, if any, mention of its product.

Things seem to have calmed down considerably in recent years, though, with a trend towards a bit more restraint and comprehensibility, under the solid logic that if the audience is left paralyzed from their minds snapping as they try to process what they just saw, they won’t be able to go to the store and buy your products.

Still, every once in a while, a marketing team decides to just go for broke and tries to raise the bar for commercial craziness, and this new Cup Noodle ad, featuring one of Japan’s most popular actors, is about as weird as they come…and that’s before the horses with human faces and ramen on their heads show up.

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Step aside, Goku! Vegeta protects Earth from giant vegetables in new Dragon Ball ramen ad 【Video】

Even though spikey-haired Goku is undeniably the protagonist of classic (and soon to be new) anime Dragon Ball, we’re not sure it’s entirely accurate to call fellow Saiyajin Vegeta a “supporting character.” That’s because the widow’s peak-sporting martial artist would tell you that he’s actually the strongest fighter in the Dragon Ball universe, and his prideful insistence on doing things his way means that “supporting” others isn’t something he’s particularly amicable to doing.

Maybe that’s the reason that while Goku and the villainous Frieza are hawking cola, Vegeta is instead endorsing Cup Noodle’s new vegetable-packed variety of instant ramen, and starring in an action-packed, cabbage-crushing commercial while he’s at it.

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