Nissin

Nissin gets experimental with its Cup Noodles

Shampoos, bowling pins, erasers and more.

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Japanese curry commercial is the weirdest thing you’ll see all week, make you cry lasers【Video】

Every once in a while a commercial comes along that so accurately deconstructs the human condition that it’s hard for any of us to not cry lasers over it. There was that one time Intel showed us the harrowing tale of a young boy whose friend was dying of cancer, and that Toyota one about a father and daughter? Well, I darn near vaporized my cat while watching that one.

Now, noodle giant Nissin and their White Curry Meshi (rice) bring us a spot titled “Sorrow of Wasteland“, which tells the story of desperate struggle between two men who were once friends. Get your tissues and ruby-quartz glasses out for this one, folks!

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Trick or Meal? Nissin’s instant foods get Halloween makeover in four limited-edition products

With Halloween becoming an increasingly recognized event in Japan, we’re sure to be seeing plenty of products featuring pumpkins, black cats, ghosts and witches in shops across Japan as we enter the month of October. And the instant food market is no exception to the trend, as Nissin Foods, known around the world for their Cup Noodles, come out this month with four unique Halloween-themed instant food products.

That’s right, you can be sure to get a taste of Halloween this year, even if you have no time to cook!

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Ramen ice cream topped with freeze-dried beef cubes now available in Japan! (*barf*)

You hear a lot of news about the weird foods coming out of Japan. It’s almost as if, once a year or so at one food retailer or another, the guys in the marketing department have a meeting to determine the next delicious flavor to serve up to the masses, only for the director to suffer a minor brain aneurysm and start shouting a bunch of random gibberish about soil-flavored bananas or something.

And that, friends, is probably how we ended up with beef-topped ramen ice cream.

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Cup Noodle maker Nissin asks Italians to rate its new “pasta style” cups【Video】

The land that invented instant noodles is never one to rest on its instant laurels. Noodle makers in Japan have been constantly coming up with new flavors and dishes to keep their customers happy, and the company that started it all, Nissin, is proud to unveil its newest instant noodle product: pasta!

The folks at Nissin are so excited about their new product, they are giving it the ultimate taste test by taking it to Gragnano, Italy, an area famous for dried pasta. Are these instant noodles going to satisfy the palates of some real Italians? Join us after the jump to find out.

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Actor transforms into horses, eats himself in new ad-Can you think of a better way to sell ramen?

When I was first exposed to Japanese commercials, it seemed like every one of them was off-the-rails insane. Filled with breathless rapid-fire speech punctuated by seemingly pointless pauses for some unknown dramatic or comedic effect, each ad seemed to be end as soon as it began, often giving little, if any, mention of its product.

Things seem to have calmed down considerably in recent years, though, with a trend towards a bit more restraint and comprehensibility, under the solid logic that if the audience is left paralyzed from their minds snapping as they try to process what they just saw, they won’t be able to go to the store and buy your products.

Still, every once in a while, a marketing team decides to just go for broke and tries to raise the bar for commercial craziness, and this new Cup Noodle ad, featuring one of Japan’s most popular actors, is about as weird as they come…and that’s before the horses with human faces and ramen on their heads show up.

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Step aside, Goku! Vegeta protects Earth from giant vegetables in new Dragon Ball ramen ad 【Video】

Even though spikey-haired Goku is undeniably the protagonist of classic (and soon to be new) anime Dragon Ball, we’re not sure it’s entirely accurate to call fellow Saiyajin Vegeta a “supporting character.” That’s because the widow’s peak-sporting martial artist would tell you that he’s actually the strongest fighter in the Dragon Ball universe, and his prideful insistence on doing things his way means that “supporting” others isn’t something he’s particularly amicable to doing.

Maybe that’s the reason that while Goku and the villainous Frieza are hawking cola, Vegeta is instead endorsing Cup Noodle’s new vegetable-packed variety of instant ramen, and starring in an action-packed, cabbage-crushing commercial while he’s at it.

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We try “Chilli Crab Seafood Noodle” — Nissin’s new cup noodles with a Singaporean twist【Taste Test】

If you’ve ever visited Singapore, you’ll know that the country has an incredible range of culinary delights to offer. And if you enjoy seafood in particular, one of the county’s numerous signature dishes you’ll definitely want to try when you’re there is the savory Chilli Crab. So when we heard that Nissin was going to come out with a new cup noodle in Chilli Crab flavor, well, we just knew that it was time for another RocketNews24 taste test! So, how did the famous seafood dish taste as a cup of instant noodles?

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Nissin Cup Noodle is offering a promotional life-size water-dispensing cow

Yes, you read that title correctly! As part of their promotional campaign for the “Milk Seafood” flavor of cup noodle, Nissin is giving away a life-size plastic cow water dispenser to one lucky instant ramen fan. Simply fill up your cow with water, wait for the cow to heat up, and then “milk” out as much hot water as you need to fill up your Cup Noodle. Join us after the jump for a look at the amusing commercial behind this wacky promotion!

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10 misconceptions Japanese people think foreigners have about Japan

Unintentional cultural misunderstandings became the subject of great debate in Japan recently following a new round of commercials produced for cup noodle manufacturer Nissin. Although intended to be entirely tongue-in-cheek, some people have raised the issue that it is precisely these kinds of advertisements that compound incorrect notions about a country and lead to further stereotyping, which led to a survey being taken which asked Japanese to list the things that they perceive to be the most common stereotypes about their own culture.

Think you can guess what made the list? Keep reading after the jump to find out!

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Questionable decisions: Denny’s releases instant jambalaya, we put it in our mouths

When it comes to cuisine from the United States, there’s just nothing like jambalaya. And you definitely don’t need to be from the South to enjoy it–who could say no to a hot plate of home-cooked jambalaya? Or, if you’re in Japan, a Denny’s cooked plate of jambalaya? Not us, that’s for sure.

But what about a microwaved cardboard cup of jambalaya? Well, we might need a minute to think about that one…

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Fast food flavour cup noodles recreate the authentic American experience in a pot

Japanese people love their cup noodles, there’s now doubt about it. You can see endless varieties on sale at the conbini or supermarket, from the ordinary to the weird and wonderful. Recently Nissin Foods has released two limited edition cup noodle flavours to be sold at AEON which are definitely at the weirder end of the scale: Cheeseburger Noodles and Hot Dog Noodles.

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Samurai in Brazil shows off incredible freestyle football skills ahead of World Cup

There’s now less than a week left until the 2014 FIFA World Cup in Brazil, and media and businesses all over the world are gearing up. Japan is no exception, with celebratory events going on and brands rushing to launch special themed products. In amongst it all, one particular advert from Cup Noodle maker Nissin has caught our eye for its great combination of traditional Japan and modern Brazil.

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Nissin hopes to score a World Cup GOOOOAAAALLLL! with Brazilian flavored noodles

Japan loves limited time offers. There must be a department in every company in Japan with people whose purpose is to think of items they can sell for a limited time. Don’t believe us? Walk into a convenience store weekly and see the multitude of new drinks and new foods that appear and suddenly disappear when their time is up. The limited time offer, is nothing new, but it seems that Japan embraces the concept more than anyone else. It’s a handy way to get customers to continue to visit your store, or buy your products if every month or few months your products change.

With the World Cup just around the corner, companies in Japan are rolling out their limited time World Cup products and today we have a few that try to capture the flavor of Brazilian food.

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Kid trampling, surly schoolgirls, and dancing grains of rice: Cup rice ad is classic crazy Japan

Last September, we brought you news that Japanese cup noodle maker Nissin was about to launch a new product, Kare Meshi curry rice in a cup. Hoping to do for rice what it did for noodles and ensure that a new generation of Japanese never give in to the urge to cook a real meal for themselves, the idea is that lazy diners simply add water to the pre-cooked curry and rice, heat it in the microwave and get stuck in. All the taste with minimal washing up and none of the fuss of cooking rice the regular way.

This week, in an effort to lodge Kare Meshi more firmly in the minds of consumers, the noodle king has launched a new ad for its cup rice. And it is positively insane.

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We try Thai and Indonesian “Ethnic” Cup Noodles, one of them tastes like spicy Fruit Loops

Cup Noodles are an iconic part of the Japanese food landscape and of course they’re no stranger to the Japanese custom of adding unusual new flavors to stuff. This time around their maker Nissin has been inspired by some of their international partners and developed two flavors in the “Ethnic Series” of Cup Noodles based on Thai and Indonesian dishes.

The first one is modeled after the spicy Thai soup tom yum goong, and the other is said to resemble Indonesia’s savory noodles mie goreng. Having just been released on 14 April we went straight to the supermarket and picked them up to bring you the Asianiest taste that only a Chinese food made by a Japanese company based on South East Asian dishes can provide.

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Transform your Cup Noodle into exotic cuisine! 10 easy recipes for 100x flavor

After seeing the creative instant ramen recipes enjoyed by Koreans, our curiosity towards other creative ways of savoring our favorite meal in a cup ballooned over three minutes (we were waiting for our cup noodles to cook), and so we put together this list of delicious quick fixes to satisfy our cravings!

They’re so easy to make, and surprisingly tasty. Believe it or not, these Nissin cup babies can instantly transform into Thai, Chinese, and even Italian cuisine! Come on, you know you want to try them!

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Love Nissin’s Chicken Ramen? The Yokohama Grand Intercontinental Hotel has a room just for you!

Teaming up in a collaborative effort for the first time, the Yokohama Grand Intercontinental Hotel and the nearby Nissin Cup Noodles Museum have created two Chicken Ramen-themed rooms for connoisseurs who just can’t get enough of those tantalizingly delicious instant noodles and their irritating lovable chicken mascot Hiyoko.

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