otsukimi
This year’s range comes with a muscly Chief Tamago Officer heading up the Human Eggification Project.
Fried chicken meets Japanese tradition with a new lineup, and there’s a sweet pie in the mix too.
What the heck is a ‘moon viewing’ burger? Why does McDonald’s Japan sell these lunar sandwiches at this time of year? Is it actually good? We solve all these riddles with this taste test!
If you happened to be in Japan this week, you may have noticed rather a lot of rabbit-themed goods, particularly sweets. Not to worry, the Japanese haven’t gotten their dates for Easter spectacularly wrong, these lapine lovelies are part of otsukimi, a tradition celebrating the harvest moon.











The best Starbucks Japan Frappuccinos we want to drink again in 2026
Hayao Miyazaki says Happy New Year to Studio Ghibli fans with new art for Year of the Horse
We revisited Sweets Paradise after a decade to see if Japan’s dessert buffet still delivers
Six things you should order at Japanese conveyor belt sushi restaurant Hama Sushi
Japan’s tap-to-pay Suica train card system aims to go tapless with walk-through gates, location data scans
Unique inclined elevator in Japan leads to a town that inspired Studio Ghibli’s Spirited Away
Stinkiest sushi in the world is now an ice cream flavour in Japan
We spend a night alone in a stylish hotel that is also storage facility for works of art
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Japanese thug wear from Birth Japan perfect for those breaking bad next year
7-Eleven Japan’s ramen-cooking robot whipped us up a bowl of noodles【Taste test】
Cyberpunk anime meets traditional culture in Ghost in the Shell gold leaf Japanese changing screens
7 great places to see Mt. Fuji from without having to climb it
Hello Kitty Choco Egg figures are an adorable trip through three periods of Japanese pop culture【Pics】
Japan’s otoshidama tradition of giving kids money at New Year’s gets a social welfare upgrade
We found possibly the quietest Japanese-style hotel in Tokyo’s bustling Shinjuku district
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Sumo Sanrio! Hello Kitty and pals team up with Japan Sumo Association for new merch【Pics】
Can a dirty butthole make you filthy rich in Japan? We’re starting a New Year’s lottery experiment
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Unique inclined elevator in Japan leads to a town that inspired Studio Ghibli’s Spirited Away
Stinkiest sushi in the world is now an ice cream flavour in Japan
We spend a night alone in a stylish hotel that is also storage facility for works of art
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Japanese thug wear from Birth Japan perfect for those breaking bad next year
McDonald’s Japan renews the Samurai Mac, but not everyone will be happy with the new warrior
Live-action Attack on Titan musical reveals in-costume photos of full cast【Photos】
Harajuku’s new permanent Tamagotchi shop is filled with cuteness and a surprising lack of poop
Getting a driver’s license in Japan the hard way: The End
Which Japanese conveyor belt sushi chain has the best egg sushi?【Taste test】
11 different ways to say “father” in Japanese