Our mouths are watering just looking at ’em.
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Village Vanguard (Page 6)
Add some major socks appeal to your swim sessions with these waterproof over-the-knee socks available from wacky goods menagerie Village Vanguard!
The mascot character for Japan’s national broadcaster would like to show his “domo” by making you pay for his food.
Need some new figures for your desk? Then check out these Buddhist statue figures from Kaiyodo!
Do you have ears? Do you wish they were a heck of a lot cuter? If so, we have the perfect product for you: Relax Cling Earrings! Featuring hedgehogs, chicks, and soaring birds, these animal-themed earrings are sure to please any pierced animal lover looking to make their earbuds twice as adorable!
When you are kicking back in the theater on December 18 with a big bag of popcorn in one hand and a tall drink in the other, there’s only one thing you’ll be missing: appropriately themed cup clingers that will level up your movie game from Padawan to a Jedi Knight.
If you’re into Japanese fashion (or if you happen to be Gwen Stefani circa 2004), you’re probably familiar with Harajuku’s Takeshita Street. Considered by many to be the nucleus of Japan’s youth fashion world, you can find everything from punk shirts to vintage clothes to the freshest kicks all on this narrow pedestrian street. There are plenty of shops, but perhaps the most famous is ACDC Rag, which sells everything from cute galaxy cat jackets to dark (but still cute) goth backpacks.
Recently, in collaboration with Village Vanguard, Japan’s premier retailer of weird novelty goods, ACDC Rag unveiled their new fall accessories and they are panda-rific! Now you can keep warm and maintain a look so cute it’s endangered!
How much do you love bread? Would you cuddle with it? Wear it on your back? Use it to carry your books home from school?
Well now thanks to Village Vanguard, the popular Japanese supplier of crazy and unique items, you can do all of these things! They will be releasing a series of bread-themed items to help you get your balanced breakfast on your way to school or work.
Ready to be the toast of the town with an egg-cellent new backpack? Read on to find out how to get in on a slice of the action!
Village Vanguard is one of Japan’s more unique stores, selling everything from inappropriate T-shirts to Attack on Titan curry to more inappropriate T-shirts to whatever this is. Some of the food products they stock sit squarely on the border between delicious and “gag gift,” but perhaps the most intriguing of those items is the new Space Tea.
But does it really taste like space? Naturally, we were skeptical…but also curious enough to run out and buy a can. So, come along with us on a journey into the depths of spaaaaaaaaaaaaaaace!
Mochi rice cakes, made from glutinous rice, come in all shapes and sizes. They’re soft and filling, and they can be enjoyed as a dessert or a meal, depending on how they’re prepared. What’s not to like, right?
And now it looks like someone’s created these insanely adorable animal-shaped cakes out of mochi…but wait, is that what they really are? Would you believe us if we told you these are actually soft toy figures that look and feel like mochi? Well, whatever they are, these little critters are sure to elicit delighted squeals of “kawaii!”
Village Vanguard is a popular chain of novelty stores across Japan. There you can find all sorts of things from bird poop stickers to Resident Evil curry to wasabi toothpaste. As such, it’s easy to get desensitized to their range of items and lose the ability to be surprised with what they come out with next.
Or so we thought, until word came of a new product that will be sold there around the end of May. Purin Senyo Shoyu is a specially crafted soy sauce meant to be drizzled over a jiggly glob of pudding. You might wonder what pudding and soy sauce taste like together. The answer is surprisingly simple: it tastes like sea urchin.
Remember Gudetama, the apathetic anthropomorphized egg character from Sanrio with no desire whatsoever to do anything at all? Well, it seems the most unmotivated character we’ve ever seen from Sanrio has actually gotten down to business, if only for a limited time. That’s right, Gudetama now has his very own cafe at the Village Vanguard Diner at the Yokohama Lumine, and he appears in the menu as an edible ingredient, which we guess isn’t so improbable, since he is an egg, after all. And boy, does he look adorable as part of a dish — definitely good enough to eat!
Japan’s hot and sticky summer days may mean that people are wearing slightly less than usual, but unless you’re some kind of magma demon impervious to the 34-degree heat we’ve been having recently, it also means you’ll be throwing sweat-soaked t-shirts and underwear into the washing machine with depressing frequency, making every other day laundry day.
Fortunately, book and cutesy crap emporium Village Vanguard has a couple of new t-shirts that are perfect for summer – and one of them already looks drenched before you even put it on!
At approximately 8:44 on the evening of 16 November, a magnitude-4 earthquake shook the Kanto area of Japan. Although some barely noticed the tremor, the quake dealt a sizeable blow to the Village Vanguard store in Sangenjaya, Tokyo.
Village Vanguard is a chain of book stores in Japan, but also the place to go for those looking for a Jamaican flag Zippo lighter, bag of freeze-dried astronaut food, DVD of Golden Eggs, and/or bag with a Dr. Pepper logo on it in a country that by and large neither knows of nor likes the drink.
Following the damage caused by the quake, an outpouring of support has been seen from netizens in Japan.















Tokyo’s life-size Gundam is getting a new look before its end-of-summer removal
Universal Studios Japan is giving Frieren anime fans the chance to make unforgettable memories.
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
When is miso ramen not miso ramen? When it’s the new ramen at one of Japan’s top beef bowl chains
Japan now has “edible cat fur” for people who really love felines
7-Eleven’s new green tea rice ball and sweets are only available in Japan’s top tea-growing area
Sanrio Hotel Floria isn’t actually a hotel, but it’s still a must visit for fans traveling in Tokyo
300-tonne hose washes up on Japanese shore
7-Eleven Japan has a new Creamy Iced Cafe Latte that’s a hit on social media
Reinvented traditional Japanese hearths may be coming to a restaurant near you
East Japan Railway announces plans to abolish magnetic-strip tickets
New Square Enix Cafe reveals Final Fantasy, Dragon Quest, Nier, and Fullmetal Alchemist menu items
Japan’s cheap beef bowl chain goes upscale with Matsuya Premium, but is it worth the higher price?
Family Mart commits “reverse fraud” in new Giant All-Star Festival, and we couldn’t be happier
New Tokyo sweets shop offers 648 different mochi ice cream dumpling combinations
7-Eleven Japan joins the craze for Korean Gamja Cheese Balls
Shakey’s Japan creates matcha mochi, Kyoto fish, and Kansai Chili Con Carne pizzas
Anne Hathaway creates PR frenzy in Japan after mentioning Tottori in Devil Wears Prada interview
Kanji ice cream becomes a sell-out hit in Japan
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Japanese convenience store shows us how to dress for the rainy season
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
7-Eleven’s new green tea rice ball and sweets are only available in Japan’s top tea-growing area
Sanrio Hotel Floria isn’t actually a hotel, but it’s still a must visit for fans traveling in Tokyo
300-tonne hose washes up on Japanese shore
7-Eleven Japan has a new Creamy Iced Cafe Latte that’s a hit on social media
Reinvented traditional Japanese hearths may be coming to a restaurant near you
Japanese university welcomes birth of baby deer on campus, president waives entrance exam[Videos]
Japan’s Pokémon Slowpoke Train goes on hiatus, but a mini version could be yours to own
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
Japanese Sakuranbo Mochi goes viral online with millions of views, but is it worth the hype?
Mos Burger adds Kandy Tea Milk to the menu and Japanese social media is here for it
Shakey’s Japan creates matcha mochi, Kyoto fish, and Kansai Chili Con Carne pizzas
Super Mario Galaxy Happy Meal toys now available at McDonald’s Japan
Two of Kyoto’s famous temples tackle streetside trash with solar-powered trash cans
7-Eleven Japan joins the craze for Korean Gamja Cheese Balls