Village Vanguard

Jam from Village Vanguard captures not only the sweetness but the beauty of flowers as well!

This alluring jam containing actual flower petals is not just sweet to taste but also gorgeous to look at!

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Feeling cold and blue? Warm your body and soul with a cup of bright blue tea from Japan!

Herbal ingredient provides dazzling natural color.

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Add some warrior armour to your outfit with a samurai satchel from Japan

This Japanese company creates bags and smartphone pouches using the same type of distinctive plates and stitching found on samurai armour.

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Relax in a bath that smells like … miso soup and ramen with these bath powders from Japan!

You may want to refrain from using these yummy-smelling bath powders when you’re hungry!

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Get your magical pink and blue curry from Japan’s Village Vanguard!

Now, this is certainly unlike any curry we’ve seen before! 

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Beautiful blue apple jam is taking the Japanese internet’s breath away!

What’s blue and sweet and perfect with toast or yogurt? It’s blue apple jam from Aomori Prefecture!

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School girls lying sprawled out amongst scattered textbooks, the glimpse of a forbidden meeting underneath the cover of the hydrangea plants – these are just a few of photographer Keisuke Hasegawa’s compellingly provocative images that are engaging a powerful response.
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Anime film The Anthem of the Heart inspires new school uniform loungewear from Village Vanguard

Fans of school uniforms and the animated film alike will love this comfortable sailor-style outfit.

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Strap a slab of delicious grilled meat on your back with this new backpack from Japan

This is just one of the items in a range of delicious accessories designed for meat lovers.

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Protect yourself from insects this summer with the full-body mosquito net jumpsuit from Japan

Whether you’re at a festival or playing Pokémon Go outdoors, now you can protect yourself from nasty mozzie bites with a full-body mosquito net!

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Turn heads with new Japanese sailor-style school uniform swimsuits

Whether you’re a man or a woman, now you can swim like a sailor thrown overboard and look cute while you do it.

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Japan’s adorable kitty face sticky notes will barely help you remember, totally make you smile

What they lack in writing space, they more than make up for in cuteness.

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Trick art rompers are back to turn your child into three new animals, complete with airy bottoms

For when you finally get tired of staring at a cat tail coming out of the back of your child.

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New line of kimono jackets featuring pandas, space cats, and more will complete any wardrobe

Village Vanguard is at it again, with more unique fashion items you never knew you needed!

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Show off your voluptuous side that’s been waiting to burst out.

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You can now buy your favorite Japanese foods in candle form!【Pics】

Curry and gyoza so hot, it burns—literally.

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Beefy backpacks are the perfect fashion statement for any meat-loving traveler

Our mouths are watering just looking at ’em.
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Japanese ads for “lickable mushrooms” and “sopping wet senbei” are as dirty as you can imagine

With an attractive woman suggestively licking mushroom-shaped candy, and instructions to “shoot your load of ‘secret sauce’ over the cracker”, these commercials don’t hold back.

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Look cool at the pool with these new waterproof over-knee socks

Add some major socks appeal to your swim sessions with these waterproof over-the-knee socks available from wacky goods menagerie Village Vanguard!

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Domo-kun Diner is serving up your Domo-eats in Yokohama

The mascot character for Japan’s national broadcaster would like to show his “domo” by making you pay for his food.

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