
Baristas are casting spells on Starbucks drinks so we find out if we can resist their charms…
There’s a distinct bite in the air in Japan right now, with cooler temperatures heralding the approach of Halloween. That means it’s time for Starbucks to release its annual limited-edition Frappuccino, and this year’s version is a beverage designed to look and taste like a flame, based around the theme of a Magical Fire Halloween.
Called the Mela Meela Frappuccino, this beverage takes its name from “mera mera”, the Japanese onomatopoeia for something flaring up or bursting into flames. Red and blue hues, created by blueberry and raspberry-flavoured powders, give this drink its fiery look, and the sweet milk base tastes like condensed milk, to conjure up the idea that it’s been melted.
▼ Even the name of the drink is melting in the promo signs for it.
While the poster creates a strong visual impact, the drink is even more vibrant in person, with the colours perfectly matched to resemble the tips of a flame. Starbucks says this is the magic cast by the barista who creates the drink, as every gradation in colour differs depending on how it’s poured.
On top is a sprinkling of toasted chocolate chunks and a swirl of mixed berry sauce ontaining strawberry, raspberry, and cranberry, which combine to create a slightly bitter, almost singed taste on the palate.
Despite its fiery appearance, the drink is surprisingly gentle in flavour, with the condensed milk taking centre stage. Upon mixing, the berry notes become more pronounced, and although the sauce on top of the whipped cream and the crunchy chocolate chunks occasionally add a punch of flavour, it remains light on the palate compared to a lot of other Frappuccinos.
The subtle flavours actually add a sense of mystery to the beverage as your tongue eagerly seeks them out in an attempt to get to know them better. In that sense it really is like drinking a magical spell, and it adds a sense of excitement to every mouthful. It’s a delicious and beautiful-looking beverage that looks great in photos, and if you want to add a touch more sweetness to the proceedings, Starbucks recommends adding chocolate chips for an additional 55 yen (US$0.37).
For even more sweetness, you can add a Malassada Halloween Raspberry & Blueberry on the side for 330 yen. This sweet, released on 11 October, the same day as the Frappuccino, is similar to a doughnut in taste and texture, but what makes this one stand out is…
▼…the black dough and purple blueberry cream and red raspberry sauce centre.
The cocoa flavour in the dough partners well with the sauce and cream that oozes out from inside. It’s a great-tasting treat but one that’s strong on sweetness, so although you might be tempted to try it with the new Frappuccino, it might be better suited to a less-sweet, coffee-based beverage.
And if you’re looking for a seasonal mug for that coffee to go in, the chain has just released a beautiful collection of Halloween goods and drinkware that include this cute double-walled black cat mug.
The limited-edition Halloween goods are only available while stocks last so you’ll want to get in quick to ensure you don’t miss out on them. While the Frappuccino, which is priced at 690 yen, and the Malassada are set to be on the menu until 31 October, they too are only available while stocks last, so there’s a chance they may disappear in a puff of smoke before then.
Photos ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]







Starbucks Japan unveils Halloween Frappuccino for 2024, and it’s like drinking a magic spell
Starbucks Japan adds new Pachi-Pachi Trick customisation to its Halloween Frappuccino
We try the new Halloween Masquerade Party drinks from Starbucks Japan
Starbucks celebrates Halloween with new Frappuccino, tea and drinkware in Japan
Starbucks Japan brings out a Red Night Frappuccino and Masquerade Mocha for Halloween
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
Japan now has human refrigerators inspired by Japanese vending machines
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Starbucks Japan releases new Discovery Series collection celebrating local regions and traditions
Teen girl in Japan refuses to be victim, personally escorts train pervert to police for arrest
Is Japan’s tourism boom slowing down? Foreign visitor numbers fall for first time in five years
Evangelion beautifully reimagined as iconic classical Japanese folding screen art series [Photos]
Mass murder plot stopped by friend of Akihabara mass murderer
Cup Noodle unveils first-ever cold-water instant ramen in Japan
Starbucks Japan adds new Frappuccino, Tea, and Chillax Soda to its limited-edition summer menu
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Uniqlo looks back to the very start of Pokémon with new black-and-white pixel art T-shirts[Pics]
Japanese government ID card and app to be required for certain Pokémon card purchases next month
Japan reacts to Donald Trump’s “Islamic Republic of Japan” remark
Three new starter Pokémon Jets to fly in Japan, first begins carrying passengers this month
Solid gold Hedorah kaiju from the Godzilla series is now available to pre-order
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Starbucks Japan’s new Crackly Trick Halloween topping transforms any Frappuccino
Does Starbucks Japan’s new Halloween Frappuccino taste as good as it looks?
Does Starbucks Japan’s new holiday Frappuccino really taste like a cup of fallen snow?
Starbucks Japan unveils new Halloween Frappuccino for 2025
We try the new Starbucks Dark Night Frappuccino with cup cosplay costumes for Halloween
Starbucks Japan unveils new holiday season Frappuccino releases
We get a taste of Starbucks Japan’s new Halloween Booooo Frappuccino
Starbucks Japan unveils new Halloween Witch and Halloween Princess Frappuccino
New Starbucks Dark Night Frappuccino debuts at sunset with cup cosplay costumes for Halloween
Starbucks unveils new Halloween Frappuccino in Japan
Starbucks Japan’s new Halloween Frappuccino says Booooo for 2023
Can Starbucks Japan’s new Frappuccino and “cheer up” drink really change your mood?
Starbucks Japan’s Halloween Frappuccino plays tricks on the taste buds
We try Starbucks Japan’s new Pistachio Christmas Tree Frappuccino drinks
How merry is Starbucks Japan’s new Merry Cream holiday Frappuccino?
Starbucks unveils new Gohobi Frappuccino in Japan