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Casey Baseel

Born and raised in Los Angeles, Casey Baseel spent his formative years staring in frustration at un-subtitled Japanese TV programming shown on Southern California’s international channel. Taking matters into his own hands, he moved to Tokyo to study the language, then found work in Yokohama a decade ago teaching, translating, and marketing hotels he can’t afford to stay in. When not participating in the eternal cycle of exercising to burn the calories form his love of Japanese food, Casey scours used comic and game shops for forgotten classics, drags his wife around the country in a quest to visit all its castles, sings karaoke not nearly as well as he thinks he does, and counts the days until the summertime bars open on Enoshima Beach.

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Posted by Casey Baseel (Page 584)

Among the many colorful expressions in Japanese you’ll find kuwazu girai, which is used to describe a knee-jerk dislike to something unfamiliar before you’ve given it a fair shot. Kuwazu girai literally translates to “hating it without having eaten it,” and it was exactly the problem restaurateur Himi Okajima was having at his eatery, called Hakata Tonton, in New York’s Manhattan.

Okajima is a native of Fukuoka in southern Japan, and orders weren’t exactly pouring in from American customers for two of his hometown’s favorite dishes that were on the menu: pigs’ feet and cod roe.

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Yes, Hello Kitty really does need a fedora, and the reason why is delicious

Has Hello Kitty finally buckled to hipster fashion trends? Has she been tapped to replace the aging Harrison Ford in an upcoming new Indiana Jones movie, under the logic that if the franchise can include aliens, why not anthropomorphic cats, too? Or has she simply decided to make a living as a hard-boiled private eye?

That third theory actually isn’t so far off the mark, but as with any good mystery, the real culprit behind Kitty-chan’s throwback headgear is someone, or in this case something, you’d never expect: custard pudding.

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Right now at the Pacifico Yokohama Convention Center, Japan’s largest video game developer conference, the CEDEC (Computer Entertainment Developer’s Conference) is in full swing. In order to gain a clear understanding of the type of people who make the industry what it is, the event’s organizers also conducted a survey that covers just about everything from marital status to time spent tied to a desk each day. The results give us a sneaky peek at the demographics and professional lives of the people who bring us the games we love, so we couldn’t help but share.

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Cosplay fans have been putting an insane level of detail into their anime and video game-based creations over the past few years. Looking at pictures from the recent World Cosplay Summit, it’s easy to forget about the simpler side of grown-ups playing dress-up. It isn’t always about putting in hundreds of man-hours to be chosen as the best craftsman in the world.

Sometimes, it’s just about a guy wanting to see his girlfriend in something he thinks looks hot.

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Lotteria craziness continues with the new okonomiyaki burger

In the crowded Japanese fast food burger industry, a chain has to establish an identity to be successful. McDonald’s is the place to go to fill up as cheaply as possible. MOS Burger is for people willing to spend a little more time and money for a sandwich made from higher-quality ingredients. And Lotteria is the place to go for a side of craziness.

While Lotteria occasionally goes completely nuts and has iconic horror movie characters work its registers, the chain’s eccentricity is primarily confined to the menu, with items such as the side-by-side double-patty twin burger and colossal Evangelion cheese burger with roughly a week’s worth of meat. The chain’s newest offering reimagines the savory Japanese crepe okonomiyaki as a burger.

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Like many people who grew up in America, when I hear the word “Asahi,” the first thing I think of is beer. Of course, beer also happens to be the first thing I think of when I hear “breakfast,” but that’s a story for another time.

However, there’s also an Asashi Newspaper in Japan. And while the news outlet has no connection to the identically named brewer, that didn’t stop it from recently handing out the kind of parenting advice you’d normally expect from a dad who’s also a violent problem drinker, suggesting that parents “accidentally” smash their kids’ video game consoles in order to keep them focused on their studies.

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Coffee mascot event with cosplaying idols proves to be too much for some fans to handle

Tea is the first beverage that comes to mind for most people when they think of Japan, followed closely by sake, beer, chu-hi, and a plethora of other alcoholic beverages for those who spent time at a Japanese university. There are plenty of coffee drinkers in the country too though, with Yuki Jirushi (“Snow Mark”) Coffee’s café au lait being a steady seller in supermarkets and convenience stores for 50 years.

With such a long history, however, the company thought the product’s image could use an updating, and they asked artists to submit their designs for a new mascot to be called Yukiko-tan (-tan being an even cuter version of the already cute Japanese name suffix –chan). Six finalists remain in the contest, and Yuki Jirushi recently held a promotional event to help the undecided pick a favorite by utilizing the tentpole that seemingly all major Japanese marketing campaigns are built around: cute girls.

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Japan loves its fictional robots. The adorable Doraemon and unsettling Evangelion are instantly recognizable to both young and old. The giant statue of Gundam in Tokyo has become a major tourist attraction, despite being in the middle of Odaiba, which was already a major entertainment district with no shortage of other, hipper attractions.

And now, another robot, the Patlabor, has joined Gundam in making the leap into the three-dimensional world, towering size intact.

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While there are several clever techniques for staying cool during Japan’s sticky summer, you really can’t overlook the simple tactic of just wearing less clothing. Going shirtless is one option, but unfortunately that pretty much restricts your entertainment options to swimming, boxing, and the two-for-one choice of shark fighting.

On the other hand, shorts and a shirt provide much more social leeway. As with all choices men make, though, it’s imperative to consider the question, “Will women think I look good?” A recent survey asked women to give their opinions on guys showing some leg.

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Sailor Pluto muscles in on Sailor Moon’s slice of the high-end anime accessory market

Producers of the upcoming reboot of classic anime franchise Sailor Moon have been frustratingly tight-lipped with fans. Originally set to premier this summer, its premiere has now been pushed back to winter, and to date, not a single piece of art from the new series has been released.

Merchandising giant Bandai, on the other hand, has been putting out a steady string of new goodies for Sailor Moon fans as part of the series’ 20th anniversary. New Sailor Moon-themed accessories were released in June and July, and the company has now made it three months in a row with two new necklaces plus a new pair of earrings that went on sale this month.

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2,000 figures ready for their close-ups at toy exhibition in Ikebukuro – and oh, admission is free!

Kaiyodo is one of Japan’s largest figure makers. Aside from being the manufacturer behind the Revoltech line that’s a hit with hardcore anime fans, over 130,000,000 of Kaiyodo’s Choco Eggs, toy animals, bugs, and tanks hidden inside an edible chocolate shell, have been sold, cementing the company’s spot in mainstream popular culture.

To celebrate its 30 years in the business, the Kaiyodo Figure World exhibition is being held in Tokyo’s Ikebukuro district. Roughly 2,000 figures are on display, admission is free, and as if that wasn’t enough, photography is completely unrestricted. Visitors are free to snap as many pictures of any figures they like.

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Giant robot design from Mobile Suit Gundam transformed into the manliest of man bags

One of the first major adjustments I had to make after moving to Japan was making a habit of carrying a bag with me whenever I go out. Having grown up in L.A., it took me a while to overcome the notion that bags were strictly for students and people with a double set of X chromosomes, but eventually I saw the light. If you live in an urban area of Japan, you’re reliant on public transportation. Without a car and a trunk to haul stuff in, a bag is really the only way to carry anything you can’t fit in your pocket but don’t want to hold in your hand all day.

Of course, my resistance might have broken down a lot quicker if I’d known about the upcoming man bag that makes you look like a giant robot.

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Yokohama, being Japan’s second-largest city, has a little something for everyone. Its romantic harbor is lined with parks and backed by a breathtaking skyline. History buffs can see numerous centuries-old structures inside Sankeien Garden. The Ramen Museum and Chinatown are great foodie destinations, and the Noge and Kannai districts are filled with enough cocktail bars and brewpubs give your liver a serious workout.

Unfortunately, many overseas travelers are unaware of all Yokohama has to offer, and skip right by the city on their way between Tokyo and Kyoto. In an effort to help get the word out on Yokohama’s numerous attractions, the city has teamed up with telecommunications giant NTT to provide free Internet access to foreign tourists.

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I’ve never done the math, but I can confidently say the amount of time I spent as a kid standing in line at an arcade to play the classic fighting game Street Fighter II totals somewhere in the dozens of hours.

As a result of all that waiting around to dragon punch people, the game’s soundtrack is permanently hard-wired into my brain. I’ll occasionally find myself unconsciously humming the various Street Fighter II character themes, and while the specific title may be different, I’m sure gamers everywhere have certain pieces of background music stuck in their heads, too.

What separates YouTube user Smooth McGrove from the rest of us though, aside from a glorious beard, is his ability to near-perfectly replicate every single note of the arrangement from iconic video game tunes, using nothing but his own voice.

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Fireworks festivals are held across Japan during July and August, despite summer being the country’s wettest season. The inevitable result of this game of atmospheric roulette is that sometimes the pyrotechnic display gets rained out.

Such was the case last Saturday at Showa Park in Tachikawa, the westernmost of Tokyo’s major population centers. Last year’s show drew over 750,000 people to the park and surrounding streets, so when the skies opened up shortly before this year’s similarly-scaled festivities kicked off, it sent a horde of people dashing back to Tachikawa Station, where they were greeted by a leaking roof that only added to the confusion.

Given the situation, it’s easy to understand how someone might drop some of their belongings, like a wallet or cell phone. How a piece of intimate apparel ended up unaccounted for, however, remains a bit of a mystery.

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Japan 201: How to tie a kimono sash

Part of our job here at RocketNews24 is to demystify Japan. It’s not that we are trying to make it seem less special, but we would like to turn it from a land of social and cultural barriers into the participatory place our team loves and calls home.

Today we’ll be covering how to tie the sash (or obi) on a man’s yukata summer kimono. Yukata is a look you can rock at festivals, fireworks shows, or just about any entertainment venue during the warmest months of the year. Despite the tradition involved, putting on a yukata isn’t really any harder than tying a necktie (and if you haven’t mastered that yet, you really should have your dad teach you before you go off to college).

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Bullet train beer: the tastiest way to drink responsibly while moving at 186 miles per hour

Many visitors to Japan land in Tokyo, spend a few days in the capital, then hop aboard the shinkansen bullet train to see the sights in other regions of the country. The most common route is head west to Kyoto, but travelers shouldn’t overlook the northern prefecture of Akita.

With verdant forests, unique folklore, Japan’s deepest lake, and plenty of regional delicacies, Akita is well worth a trip, especially with the new Super Komachi shinkansen that makes the trip from Tokyo to Akita Station in just under four hours. Plus, to make the time fly by, the Super Komachi serves up its own microbrew.

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We go fishing for scallops 30 seconds after stepping out of Aomori Station

Located on the northern tip of Japan’s main island of Honshu, Aomori Prefecture is known for its great seafood. Aomori scallops are especially prized, and any shellfish fan visiting the area should definitely make time to have a few.

But how can you be sure you’re eating the freshest scallops possible? Easy: catch them yourself. Even if you don’t have the time to venture out onto the open seas, there’s a restaurant right across the street from Aomori Station that lets you do just that.

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Honda recreates legendary F1 lap with light and sound in awesome video

Some of our readers may be too young to remember, but in his heyday, Ayrton Senna was the biggest thing in racing. The Brazilian racer took home the F1 driver’s championship in 1988, 1990, and 1991 before his life was cut short when his car collided with a retaining wall at over 230 kilometers (143) miles per hour during the 1994 San Marino Grand Prix.

Japanese motorsport fans have a particular fondness for Senna. Aside from having some of his most memorable races at Japan’s Suzuka Circuit, Senna won all three of his championships in cars powered by Honda engines, and was also involved in the production of the company’s flagship NSX sports car.

Using telemetric data Honda has recreated Senna’s record-breaking 1989 lap of Suzuka in light and sound as part of an incredible video posted on the company’s website.

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Road trip! All-you-can-eat tempura for just 700 yen in Kumamoto Prefecture

Over the last few years, more and more restaurants have been offering what people in Japan call “one coin meals,” costing less than 500 yen (US $5), the highest denomination coin here.

We recently found a restaurant in Kumamoto Prefecture, on the southern island of Kyushu, that just barely misses the cut with its 700 yen tempura set. That extra 200 yen is totally worth it though, because it gets you all-you-can-eat tempura. And when we say all-you-can-eat, we mean that literally; there’s no time limit for how long your meal can last.

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