You know when you have one of those dreams in which everything seems perfectly normal at first, but then you notice that something isn’t quite right? A tiny little hole in your otherwise immaculately woven subconscious tapestry opens up, and within seconds you realise that none of it is real. The image unravels like a fake Burberry cardigan thrown to a litter of kittens, and before you know it you’re wondering how you ever fell for it in the first place.
Techno-management festival Concetto’s Super Mario Bros. themed website had exactly the same effect on me the first time I saw it. As a man who, since the age of 7, has probably finished the original game about a hundred times, the effect of seeing much-loved videogame imagery used as a third party website is at once captivating and unsettling. Read More