It’s less than a month until Japan’s consumption tax jumps from five to eight percent–a change few, if any, ordinary citizens are looking forward too. Practically everything is set to become more expensive in April, including some of the most fundamental necessities of life in Japan, such as train tickets, rice, Ebisu Beer, Asashi Beer, and even microbrews such as Doppo Beer.
An extensive search has produced exactly one thing related to the tax hike for us to look forward to: these adorable supplemental postage stamps.
Dove’s “Real Beauty” commercial a big hit in Japan
Mar 6, 2014
Sex, as the saying goes, sells. What exactly that means seems to be somewhat up to interpretation–we don’t think you’d want to buy a couch after watching a couple…um…”frolicking” on it–but it’s hard to deny that a bit of sexiness goes a long way in boosting sales. Even something as boring as shampoo can seem exciting when you film a young, perky model showering.
Of course, not everyone thinks that this is the best way to hock merchandise. Last year Dove earned a bit of respect from consumers with their “Real Beauty” campaign aimed at bolstering women’s self-images and emphasizing seeing the natural beauty we all have. Though the main commercial hit the shores of Japan last spring, it seems that it’s recently gotten a lot of attention over here. Click below to see what Japanese commenters are saying about the video!
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