Bright pink polka dots, zebra print, and purple stripes are printed on these oblong objects. They look so showy and colorful, but what could they be? A handkerchief? A fancy sponge?
Believe it or not, these colorful circles are roll cakes (rolled sponge cake and cream filling), and yes, they are edible. They’re so cute and tiny we could eat a hundred of them, but the sad realization that we can’t sit around all day snacking on these beautiful pastries without gaining some junk in the trunk has got us down. At 271 yen (US $3.47) for one mini roll cake, these little guys will slim down your wallet while expanding your waist.
You can find these sweets at irina, a bakery that specializes in roll cakes. Our reporter visited irina’s Ginza store to check out these amazing little pastries.












Starbucks Japan releases new drinkware and goods for Valentine’s Day
Massive manga collaboration bringing 100 years of Shueisha manga to Uniqlo T-shirts【Photos】
Does a poopy butthole translate to lottery-winning riches in Japan? The results are in!
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】
Totoro cream puffs and Catbus cookies are finally available in downtown Tokyo
Capsule hotel inside Narita Airport is like a futuristic spaceship
Japanese women show continuing decline in how much they expect a husband to earn in survey
We try an unusual buffet of dishes made from wild game at a roadside stop in Chiba
What’s the best way to spend 1,000 yen at the Seria 100-yen chainstore in Japan?
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
Princess Mononoke magnets return just in time to treat yourself to awesome anime decorations
10 times to avoid traveling in Japan in 2026
What’s inside Starbucks Japan’s fukubukuro lucky bag for 2026?
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Totoro cream puffs and Catbus cookies are finally available in downtown Tokyo
Capsule hotel inside Narita Airport is like a futuristic spaceship
Japanese women show continuing decline in how much they expect a husband to earn in survey
We try an unusual buffet of dishes made from wild game at a roadside stop in Chiba
What’s the best way to spend 1,000 yen at the Seria 100-yen chainstore in Japan?
Japan’s kid-friendly ski program is now selling Pikachu snowboards for a limited time only
New KitKat pizzas are coming to Pizza Hut Japan
We tried Tokyo’s “rent a middle-aged Japanese man” service, and it was awesome!
Rental grandma service growing in Japan, can help cook or break up with boyfriends
Bruno Mars creates commercial for Japan’s Don Quijote discount retail chain【Video】
Man with face covered in tattoos admits to repeatedly headbutting Tokyo store clerk【Video】
New world’s biggest Muji just opened in Japan, and we paid it a visit【Photos】
Almost exactly half of the new adults in Tokyo’s Shinjuku Ward are foreigners