800 years after its creation, the Scrolls of Frolicking Animals are still inspiring new content, thanks to the anime studio Hayao Miyazaki built.
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Duelists and anime fans drawn to the sight of 7,000-plus gleaming, mint-condition collectible cards from the hit franchise.
Brief glimpse at multigenerational family has viewers reaching for their tissues and chopsticks.
We can’t quite decide whether Japanese fashion giant Uniqlo’s latest promotional campaign is cute, empowering, or just plain silly.
If you’re starting a new job, you might want to stretch out your back before showing up at the office for your first day.
Beautifully drawn anime ad shows the emotional friendships that can come from a part-time job.
This dance and and its accompanying catchy little jingle, nicknamed the “brainwashing song,” are currently stuck in people’s heads around Japan.
Dialogue, including “Master, would it be all right if I put you into my mouth?”, is just as sultry as the visuals.
Always be prepared, or so the boy scouts’ saying goes. And with this bizarre spring-loaded, condom-dispensing belt, you will be!
It’s not unusual for stars to perform in Japanese commercials, but what they’re asked to do can sometimes lead to head-scratching.
Some universities try to recruit students by telling them about all the fun they’ll have there, but not this Tokyo institute of higher learning.
Like a star athlete who just won a championship, video game heroine Lightning has followed up on saving the world of Final Fantasy XIII by landing an endorsement deal.
Foolishly allowed a sticky-fingered child to hold your phone? Have a crippling fear of germs and wish you could disinfect everything? Now there’s a smartphone you can wash with soap and water!
Last month, SoftBank‘s series of commercials depicting several classic anime characters all grown up premiered. The ads star Kyoko Koizumi (Tokyo Sonata, Hanging Garden) as Usagi Tsukino (Sailor Moon), the proprietess at Moon Ribar an atmospheric rooftop bar. She’s assisted by Maruko-chan (Chibi Maruko-chan, played by Suzu Hirose) and welcomes guests like Fist of the North Star‘s Kenshiro (famous Kabuki actor Ichikawa Ebizō XI), Obocchama-kun (played by Shinnosuke Mitsushima), Duke “Golgo 13” Tōgō (played by Fumiyo Kohinata), Joe Yabuki (Ashita no Joe, played by comedian Naoki Matayoshi) and Astro Boy himself, played by Masato Sakai (Honey and Clover).
You might think that Japanese advertisements are all Hollywood celebrity endorsements or surreal tales of busty schoolgirls with nose rings, but when it wants to, Japan can make commercials that yank on the heartstrings as strongly as anywhere else in Asia. Getting the waterworks flowing today is Toyota, asking the question, “Do you care about your parents as much as they love you?”, and while the video is short on cars, it makes up for that with plenty of tears.




















Japanese beef bowl chain Sukiya’s 2026 Smile Box lucky bag basically pays for itself
Hayao Miyazaki says Happy New Year to Studio Ghibli fans with new art for Year of the Horse
Should you dip your cake in sake? One Japanese brewer says no, but actually yes【 Taste test】
Play games, learn, and get your fortune at Ginza’s limited-time Tsunaguu “Shrine of the Future”
What did Shibuya really look like after the crowds on New Year’s Day?
Evangelion’s Gainax studio establishes new business… cultivating tomatoes
7-Eleven’s edible cat paw proves Japanese convenience store sweets are on a whole other level
Beyond fruit sandwiches — Japan has cake sandwiches too!【Taste test】
Stay at the Nara Juvenile Prison hotel in Japan in 2020
Kyoto sightseeing tour: The most amazing old bathhouses in the city
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7 great places to see Mt. Fuji from without having to climb it
We found possibly the quietest Japanese-style hotel in Tokyo’s bustling Shinjuku district
Cup Noodle tries an authentic Jiro-style ramen, but something’s not quite right
Hello Kitty Choco Egg figures are an adorable trip through three periods of Japanese pop culture【Pics】
Japan’s oldest largetooth sawfish in captivity back on display in Mie Prefecture
Cyberpunk anime meets traditional culture in Ghost in the Shell gold leaf Japanese changing screens
The best Starbucks Japan Frappuccinos we want to drink again in 2026
We revisited Sweets Paradise after a decade to see if Japan’s dessert buffet still delivers
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Stamina-destroying “Paralysis Noodles” are Tokyo’s newest over-the-top ramen innovation
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Evangelion’s Gainax studio establishes new business… cultivating tomatoes
7-Eleven’s edible cat paw proves Japanese convenience store sweets are on a whole other level
Beyond fruit sandwiches — Japan has cake sandwiches too!【Taste test】
Stay at the Nara Juvenile Prison hotel in Japan in 2020
Kyoto sightseeing tour: The most amazing old bathhouses in the city
Every piece of Hayao Miyazaki’s Ghibli anime concept art to be published in new book series
Awesome website allows you to make your own Dragon Ball character, battle other fighters
The best Starbucks Japan Frappuccinos we want to drink again in 2026
Studio Ghibli stamps lift your spirits with motivational phrases from Totoro
Our male reporter cross-dresses for second time, learns more about how hard it is to be a woman
We revisited Sweets Paradise after a decade to see if Japan’s dessert buffet still delivers
Sailor Moon character outfits modeled on high-fashion designs【Pics】
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer