It used to be all about the classy characters with awesome designs, but now the drunk sister is stealing the show.
alcohol (Page 18)
We feel the effects of 3.1% alcohol just by eating a pack of the new premium range of chocolate “twigs”.
Kahlúa, the sweet coffee-based liqueur, is getting a Japanese makeover from Suntory Spirits and will be available in matcha flavor!.
Now you can enjoy a break with a Kit Kat and a shot of Japanese rice wine all rolled into one.
Another day, another wild North Korean claim, but is it science fiction, or a genuine scientific miracle?
With this mechanical friend, you’ll never have to drink alone!
Because it’s not like it can choose itself, is it?
Can you tell what this eye-catching white bottle decorated with bright red patterns is supped to be? While the look isn’t exactly conventional, this is actually a sake product called NISHIKIGOI, and the bottle is artfully designed to look like a beautiful colored carp.
If you’re someone who loves the sunshine and hates the cold, you’re probably feeling a little down that we’ve now undeniably entered autumn. Maybe you’re doing your best to look on the bright side by enjoying some tasty seasonal produce, like delicious Asian pears, or maybe you’re just trying to brace yourself against the advancing chill in the air with a stiff drink.
But why rely on just one of those coping strategies when you can employ both by whipping up an easy and delicious batch of Japanese-style sangria with fruit and sake?
Okinawa, the tropical island at the southern end of Japan, is known for its unique culture and tasty foods like soki soba (Okinawa noodles) and rafuti (sweet stewed pork). Another local specialty Okinawa is famous for is the alcoholic drink awamori, a distilled drink made from long-grain rice.
While the beverage has its fans across Japan, it also has enough of a distinct flavor that some people consider it a bit of an acquired taste. So you can imagine it came as somewhat of a surprise when we found out that they sell an alcoholic coffee drink in Okinawa that is infused with awamori, and at a convenience store chain, no less. We definitely had to try this!
You can get practically anything via online retail giant Amazon, and there are even some products that you can only get via the website. Ordinarily one such product is a special beer from popular Japanese craft brewery Yoho Brewing, but beer drinkers will soon be able to pick up a can at their local Lawson convenience store. You’ll have to hurry, though, because the number available is limited, and once they’re gone, they’re gone.
As a child I distinctly remember anti-drug campaigns telling me to “Just say no!” and how narcotics would turn my brain into a fried egg rather than a raw one, which I guess meant that cold, transparent and runny is the optimum condition for one’s gray matter.
And after I was released from rehab for the third time, I realized that those messages were largely ineffective. This was because rather than educate about the way drugs work both chemically and socially, they simply resorted to speaking down to the viewer and giving us simple commands that we were expected to blindly obey for some reason.
Looking at the above image to an alcohol abuse PSA from Thailand, you might expect more of the same dogmatic obscurity of days past. However, this ad—as bizarre as it is—is a very persuasive and inspiring message regarding knocking off the booze and getting your life together.
One of the things you may notice when you come to Japan is how much drinking seems to be going on. Certain Japanese societal circles (the workplace, university clubs, etc) run more smoothly with the help of alcoholic lubrication in the form of after-hours “drinking parties” to facilitate team-building and bonding—it’s called nomication (or nominication), a portmanteau of “nomu” (to drink) and “communication”.
So we were quite surprised to discover recently that Japan’s level of alcoholic beverage consumption is actually way, way down. But why?
Japanese brewing and distilling company Suntory Holdings Limited recently announced their plans to send samples of whiskey to the International Space Station in order to investigate the effects of zero gravity on the aging process.

















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