Ever wonder what type of bait you should use when hunting for your very own Pikachu? Apparently the answer is ketchup, at least if we’re going by what Japanese food and beverage company Kagome is telling us about the preferences of the most famous of all Pokémon.
Kagome just kicked off its Pikachu Loves Ketchup promotion, and shoppers who buy the company’s sauces can redeem proofs of purchase for adorable Pikachu ketchup bottle toppers plus a chance to win an exclusive Pikachu plate or stuffed animal.
































































