The UFO catcher, also known in the West as the crane game, is a stalwart of Japanese arcades. The rules are simple: drop in your coin, then operate the mechanical claw to try to pick up your prize, whether it’s a stuffed Pikachu, giant box of Pocky, or a live prawn. No, we are not making that last one up. Of course, this is easier said than done. More often than not the prizes slip out of the claw’s grasp (especially the prawns).
In a way, the UFO catcher is the perfect metaphor for the long-running, psychologically heavy-hitting anime series Evangelion, known to fans simply as Eva. Like Eva’s protagonist Shinji with his giant robot, at first the technology seems fun and exciting. Then, following soul-crushing failure after failure, you find yourself void of the strength to go on, staring at the machine through your tears of frustration, finally understanding that a part of you has hated it all along, even as the realization sinks in that it may house the soul of your dead mother (OK, the last bit is strictly Eva).
But with a new Eva UFO catcher promotion, Sega is making sure no one has to go home empty-handed. Read More














Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
A Kyoto factory vending machine sells gourmet mystery meals at bargain prices
Tokyo turns its phone booths into free Wi-Fi hotspots, and here’s how to use them
Fading Tokyo – Searching for signs of the Showa era as local neighborhoods evolve[Photos]
Tokyo teahouse serves up a sakura matcha dessert you won’t find anywhere else
Lifehacks for perverts: How to make a pretty bow out of some pretty panties 【Video】
How to find a lost cat: Unique method from Japan proves to be surprisingly effective
10 weird and funny things Japanese people do
Genuine Muramasa blade and Muromachi katana on display at Tokyo’s Touken Ranbu store【Photos】
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Tokyo’s best museum for foreign travelers finally reopens after being closed for four years
Totoro and Calcifer become little light-up lanterns for Ghibli-style excursions or at-home decor
Pokémon lacquerware series expands for Year of the Horse with new handcrafted design[Video]
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Picturesque Tokyo park plays host to millions of flowers and soap bubbles this spring
Tokyo subway and almost all Tokyo train lines now accepting credit card tap payments
Final Fantasy invites you to adventure in Fukushima with Fukushima Fantasy Chocobo fun[Video]
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Tokyo teahouse serves up a sakura matcha dessert you won’t find anywhere else
Lifehacks for perverts: How to make a pretty bow out of some pretty panties 【Video】
How to find a lost cat: Unique method from Japan proves to be surprisingly effective
10 weird and funny things Japanese people do
Genuine Muramasa blade and Muromachi katana on display at Tokyo’s Touken Ranbu store【Photos】
We tried all seven of Muji’s new “Bento of the Day” boxed lunch sets
The Vending Train: World’s only vending machine made from a retired Japanese train【Video】
Train continues to stop at rural station for lone schoolgirl until she graduates in March
Japan now sells…sake made with moth poop?!?
Hayao Miyazaki gifts autographed Ghibli anime cel to president of France[Photo]
The Almost All Lettuce Burger from Dom Dom Burger really lives up to its name
Japan’s premier love doll maker is closing, says goodbye to fans with heartfelt message
Make your junk food more wholesome with homemade no-fry Jagarico croquettes【SoraKitchen】
Tokyo subway and almost all Tokyo train lines now accepting credit card tap payments