Bringing you yesterday's news from Japan and Asia, today.
fast food (Page 42)
The last time we saw the Double Down, KFC’s burger that swaps buns for fried chicken patties, was in the form of KFC Japan’s Kentucky Chicken Rice, which eliminated the burger patty in favor of a disc of rice. Now Korea is taking a stab at the popular chain’s meat monstrosity with the Zinger Double Down King. Get ready for some photos of this burger of fried chicken, bacon, and beef!
Back in August we brought you the news that Pizza Hut in Japan was now under the control of four bossy cats. Along with millions of other pizza and cat fans, we couldn’t get enough of the adorable antics of Tenchō, Hime, Dora and Detch as they manned (catted?) the phones, were startled by the sound of the cash register, and rode a rumba around the store.
This week, the chain announced the emergency closure of its Pizza Cat store, citing the mysterious disappearance of the four plucky feline workers. Where could they have gone? And why? We did some detective work to try and find out.
While it doesn’t have nearly as many outlets as McDonald’s, MOS Burger, or Lotteria, Japan’s Becker’s hamburger chain provides a more upscale dining experience. Sure, it’s still fast food, but Becker’s prides itself on high quality ingredients, such as its fresh-baked bread, and relaxing ambiance.
Still, without the huge advertising budget of its larger rivals, Becker’s often flies under the radar of burger fans. They’ve got our undivided attention right now, though, as the chain is about to start selling venison burgers.
This Monday marked the return of the gigantic, five-patty Tower Cheeseburger to fast food chain Lotteria. Unfortunately, it was only back for a day, but hey, we figured this limited availability was actually a blessing in disguise. After all, you feel a lot less guilty eating that much meat in a single sitting when you know it’s the sort of rare opportunity you won’t have the chance to make a habit of.
But with just one day to get their Tower Cheeseburgers, no doubt a lot of fans weren’t able to clear out their schedules for a run to their local Lotteria. We’re guessing the blow was softened a bit, though, when they saw that the reality of their burger dream didn’t look anywhere near as mouth-watering as it did in Lotteria’s ads.
KFC parent company Yum Brands was hit hard by a Chinese food safety scandal.
The company cut the profit outlook in a recent earnings announcement. Sales in China fell 14% in the most recent quarter as consumers doubted the brand’s quality.
Executives told analysts that it was counting on some new rice dishes to revive sales. Because these dishes are seen as more high-end, the KFC team believes they could improve perception of the brand.
Fast food chains are always on the lookout for ways to steer us into their open arms, with limited edition burgers, unusual collaborations and exclusive accessories all weakening our will at some point, despite quiet pleas from our inner selves to look the other way.
Lotteria is one of the unabashed leaders in the field, offering us burger towers of mammoth proportions that have us handing over money just to lay eyes on the meaty beasts. Now they’ve unveiled two life-size versions of their famous multi-patty behemoths. But this time, they’re adorable USB memory sticks.
Recently, Japanese branches of McDonald’s and Burger King have been getting into the Halloween spirit with spooky black burgers infused with squid ink and bamboo charcoal. This is a problem for KFC, though, since both of those ingredients are a little too exotic to mix with the Colonel’s traditional set of 11 herbs and spices.
Since KFC can’t celebrate Halloween by embracing its dark side, the most popular fried chicken outlet in Japan is instead turning to the holiday’s other icon by offering pumpkin biscuits.
If you’re a fan of the wildly popular manga and anime series Attack on Titan, then you’ll be more than familiar with the violent and jarring scenes of gigantic monsters biting off and chewing human heads, arms and various other body parts. But while you might expect such gruesome images in your comic books, commuters riding the Tokyo subway might not appreciate seeing such gory poster images on their way to work every morning.
So when advertising a new Attack on Titan exhibit opening next month at a Tokyo museum, the poster designers decided to creatively self-censor their own work with some very cleverly placed food items.
Living in Japan, we realize we’re pretty blessed when it comes to special burgers and cool comic book fast food tie-ins. But while we’re deeply grateful for our black burgers and giant-sized Attack on Titan French fry buckets, today, we’re not hiding our envy of Hong Kong’s fast food scene, since right now, that’s the only place where you can get a Batman Burger.
Have you ever wondered what the equivalent of the phrase, “as American as apple pie,” would be in other countries? For other nations, what widely loved dessert produces that same mixture of traditional comfort and nostalgia?
For Japan, you could make a strong case for anko, or sweet red beans, which show up in all manner of snacks and sweets. As we’ve talked about before, anko makes everything better, and it’s about to do the same for the Golden Arches, as McDonald’s Japan is about to start selling anko pies.
In our modern digital age, it can be somewhat jarring to see Japan clinging so doggedly to its analogue roots. Despite being considered by many to be the home of technology, Japan is also a place where the fax machine is still considered a vital piece of office equipment, flip-phones are holding their own against smartphones, and without actual, physical cash, it is sometimes impossible to make a payment in a store or restaurant.
Like so many people these days, on the rare occasion that I order food in, I’m far more inclined to reach for my laptop than my phone, and a kitchen drawer stuffed with fast food menus is now something that I associate only with my childhood and university days. Even so, I receive anywhere between 10 and 15 fast food delivery menus through my door each week living here in Tokyo, with Pizza Hut and pals feeling the need to constantly remind me of their existence by showing me brightly coloured pictures of their food and telling me that they’re just a phone call away.
And now, it would seem, McDonald’s Japan has joined the ranks of companies employing shifty-looking dudes on scooters to push junk mail through my mail slot.
Burger King recently launched two new hamburgers in Japan that feature black buns and cheese with matching squid ink black sauce. Ads, like the one above, made the burgers look pretty unappetizing. But the burgers, known as the Kuro Diamond and Kuro Pearl, look even worse in reality.
Here are some examples:
Regular RocketNews24 readers will no doubt already be aware that fast food chains in Japan like to mix things up every so often by giving their buns a splash of colour. In the past 12 months alone, we’ve seen McDonald’s present a Sakura Pink teriyaki egg burger in time for the cherry blossom, and last October Burger King rocked a Black Ninja Burger which sported charcoal-black buns and a huge tongue-like slab of bacon.
This week, Burger King has taken its worship of the darkness a step further with two more jet-black offerings: the Kuro Diamond and Kuro Pearl, which feature not just black buns, but slices of cheese and a tangy sauce that look dark enough to swallow any would-be diners whole.
Last weekend, McDonald’s Japan launched a new Happy Meal, or “happy set” as they’re known here. As with all of the fast food giant’s kid-centric food boxes, these sets come bundled with a gift guaranteed to appeal to children so much that they’ll bug their parents incessantly to take them to the Golden Arches.
This time, however, the bundled gift was a little bit more special than usual, with McDonald’s securing a deal to offer sets of arcade cards for anime sensation Yo-Kai Watch. While that name not (yet) mean much to anime and Happy Meal fans in the West, this collaboration pretty much allows McDonald’s Japan to print money, and there were lines out of the door at dozens of locations from the moment the sets went on sale.
McDonald’s Japan has been adding Japanese twists to the classic American menu, from crispy tofu nuggets to the delightful Matcha Oreo McFlurry. This time, their new creation might be a little shocking for foreigners unfamiliar with Japanese cuisine – a vivid purple milkshake!
If we’ve learnt one thing from the vast number of articles on this site, Japanese fast food chains like McDonald’s come up with some really good ideas to keep people coming to their restaurants. Regardless of whether they turn out delicious or disgusting, inventions such as the luxury burger line-up, avocado burger, and tofu nuggets are hard to ignore.
It’s gotten to the point that people in Japan may have grown too accustomed to the nice things served at fast food outlets. For example, McDonald’s recently announced their new autumn special – Mushroom Risotto Balls – and online reaction could largely be described as righteous indignation with comments like “only an idiot would eat that!”
I don’t know about you guys, but whenever I think of Kentucky Fried Chicken, or “KFC” as it doggedly insists on being called, I immediately think of computer peripherals. What’s that, you say? You’re a normal human being and so you’d never make such a peculiar connection? Oh. Well, perhaps you think of earrings instead?
When I was a kid, we never had Oreos in my house. This wasn’t because my parents had a no-sweets policy, but because the pantry was well-stocked with similar Hydrox sandwich cookies instead.
But while Hydroxes actually predate Oreos by a whole four years, it’s the latter that went on to international fame and fortune. It’s a pretty similar tale to that of Dairy Queen’s Blizzard, which has been largely overshadowed by McDonald’s McFlurry, a nearly identical dessert of ice cream mixed with cookies or candy that came out more than a decade after Dairy Queen’s original.
So while the double imitation of an Oreo McFlurry might seem completely derivative, starting next month in Japan there’s a tasty bit of innovation you can look forward to, as McDonald’s Japan is bringing back matcha Oreo McFlurries.
One of the great joys of RocketNews24 editors and writers is getting to see how fast food chains operate in different countries. The sometimes slight and sometime huge changes to the menu can really give us more insight into the local cultures than you might expect. However, for the most part these multinational restaurants originate from the USA, so it’s really a special treat to see how the huge gyudon (beef bowl) chain Yoshinoya looks when localized for American customers’ tastes.
Recently a commercial for the salaryman’s favorite restaurant was posted on YouTube and drew some curious opinions from those back in its home country. The response was largely positive, especially regarding the American take on Yoshinoya food, but some wished the US would stop with the whole Japan = ninjas thing already.
In Japan, there’s the phrase “neko no te mo karitai” (literally “want to borrow even a cat’s hand”), meaning that you’re so busy, you even want the cat to help. Well, Pizza Hut took this idiom to heart in its new campaign, hiring four rough-and-tumble cats to manage a franchise called Pizza Cat! As you’ll see in the dramatic “movie trailer,” these cats are fired up and can’t wait to rescue people who’re too busy to prepare dinner.
Read on to learn more about the comical and kawaii campaign, and to watch a few of the 15-second promotional videos that reveal what would happen if cats really lent a paw. Plus, if you live in Japan you may even have a chance to win a Pizza Hut hat for cats. So are felines one opposable thumb away from world domination, or are we slowly approaching a utopia in which pets will fetch us pizza? And hey, didn’t Samurai Pizza Cats already get started on both?
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Saltiest ramen in Japan? Ikebukuro White goes viral for crazy salt levels
7-Eleven Japan upsizes popular products like egg sando and pork ramen but how big are they really?
Live-action Princess Mononoke stage cast appears in costume for first time[Video]
7-Eleven Japan now has ramen machines…but only at 41 stores
Nintendo reveals live-action Legend of Zelda movie is coming sooner than we’d thought
“They’ve got be kidding me.” – Mayor in Japan fed up with off-season Mt. Fuji hikers needing rescue
Starbucks Japan adds a new Frappuccino and Milk to the menu, but are they worth the calories?
Now you can carry the unnerving terror and beauty of Noh masks with you with new pouches from Japan
Starbucks Japan releases two new “chunky” drinks… and matching gel designs for our nails
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried beforeStarbucks Japan releases two new “chunky” drinks… and matching gel designs for our nails
Mt. Fuji hot spring inn gets even more beautiful after dark with Firefly Festival
Japanese criminals are now using crabs to hunt for burglary targets
Japan releases new ramen sandwiches… that don’t taste like ramenIchiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
This train station bento boxed lunch shop has been in business for nearly 100 years7-Eleven Japan now has ramen machines…but only at 41 stores
Don’t miss the Tokyo Tower City Light Fantasia ~Summer Landscape 2026~ event during your travels
Does one of Japan’s favorite chocolate brands work with the Pringles chocolate hack?
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Injuries on stairs in Tokyo highlight an overlooked design flaw
Move aside, convenience store egg sando – there’s a better version of the iconic sandwich in Japan
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visaJapan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Nintendo reveals live-action Legend of Zelda movie is coming sooner than we’d thought
“They’ve got be kidding me.” – Mayor in Japan fed up with off-season Mt. Fuji hikers needing rescue
Starbucks Japan adds a new Frappuccino and Milk to the menu, but are they worth the calories?
Now you can carry the unnerving terror and beauty of Noh masks with you with new pouches from Japan
Starbucks Japan releases two new “chunky” drinks… and matching gel designs for our nails
Don’t miss the Tokyo Tower City Light Fantasia ~Summer Landscape 2026~ event during your travels
Japan’s largest online resale site banning scalper sales of McDonald’s new anime Happy Meal toys
Man tells Nintendo HQ “I’m going to blow you all the hell up,” gets arrested by Kyoto cops
War in Iran causing dark development for potato chip packages in Japan
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Mt. Fuji hot spring inn gets even more beautiful after dark with Firefly Festival
Criminals of Japan’s Edo Period Were Often Punished by Getting Face Tattoos
Japan releases new ramen sandwiches… that don’t taste like ramen
Dr Pepper knockoff Mr Popper is a cult drink in Japan, but does it taste like the real thing?