There’s no question that this is a case where the celebrity endorser really is a fan of the product.
ketchup
Pokémon continues in role as pitchman for tomato products in Japan with adorable limited-edition stuffed animals and pouches.
With exclusive merchandise and ten cute designs to collect, it’s the tastiest place to find Wally in Japan this year!
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Now
7-Eleven Japan releases a crazy new viral sandwich: Chocolate Sprinkles and Whipped Cream
Public restrooms in Osaka to get in-stall video screens with ads
Ghibli Museum building becomes a cuddly cushion
Studio Ghibli releases the My Neighbour Totoro tea caddy, with a magical self-closing lid
Japan now has a “for foreign tourists only” Mt. Fuji sightseeing train[Video]
Drinkable pixels: 7-Eleven Japan creates new convenience store juice with “pixels” inside
Create a tiny Ghibli anime world on your bookshelf with new miniature papercraft art kits
Godiva now makes tofu in Japan, and sakura chocolate tofu too![Taste test]
Daiso unveils new official mascot, Daizo the elephant
Unmistakable Louis Vuitton Monogram design may have been inspired by Japanese family crests
Weekly
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Tokyo government organizes food truck event to clear out delinquent/homeless teen gathering area
Nine amazing off-the-beaten-path cherry blossom spots in Japan for yaezakura and shidarezakura
Stunning central Japan wisteria festival is like a purple fantasy straight out of a Ghibli movie
When will the cherry blossoms reach full bloom in Japan this year?[Forecast]
Studio Ghibli unveils new Rollbahn notebook in honour of Howl’s Moving Castle
Studio Ghibli adds new anime tumblers to its cool streetwear brand in Japan
Universal Studios’ Sailor Moon theme park attraction is finally coming to America
Monthly
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Train station platform ramen store closes its doors on half a century of history in Tokyo
Studio Ghibli releases Catbus pullback keychain that runs like the anime character- Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
- Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino- Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
Yearly
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
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Drinkable pixels: 7-Eleven Japan creates new convenience store juice with “pixels” inside
Create a tiny Ghibli anime world on your bookshelf with new miniature papercraft art kits
Godiva now makes tofu in Japan, and sakura chocolate tofu too![Taste test]
Daiso unveils new official mascot, Daizo the elephant
Unmistakable Louis Vuitton Monogram design may have been inspired by Japanese family crests
7-Eleven Japan’s ramen-cooking robot whipped us up a bowl of noodles【Taste test】
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
We eat fugu pufferfish semen at a Japanese restaurant in Tokyo
Why do I look normal in my home mirror, but hideous when I catch my reflection in a window?
Japan’s Mos Burger discontinues old teriyaki burger and rolls out new recipe, but is it as good?
Studio Ghibli music boxes bring anime music from My Neighbour Totoro into your home
Starbucks Sakura and Matcha donut is a perfect Japanese springtime sweet【Taste test】
Japanese beef bowl chain Sukiya’s 2026 Smile Box lucky bag basically pays for itself
Want some great ramen in Akihabara? Then head to this…karaoke joint?!?
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