omusubi
Japanese convenience store chain teams up with esteemed restaurants for a new type of onigiri.
A surprising new-and-improved contender from Lawson might just steal your heart this year.
A lot of the rice balls on convenience store shelves include oil, but it’s not to make them taste better.
Lawson, 7-Eleven and Family Mart go head-to-head in this konbini battle but there can only be one winner.
We try eight of the new Omusubi sweets that people in Japan are going crazy for right now.
MOST POPULAR
Now
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Majority of Japanese women in survey regret marrying their husband, but that’s only half the story
The Yellow Lucky Bag from Village Vanguard is so bad it may damage Japan-US relations
Mister Donut and Godiva continue their sweet sweets relationship with new treats on sale now in Japan
Japan’s kid-friendly ski program is now selling Pikachu snowboards for a limited time only
Massive manga collaboration bringing 100 years of Shueisha manga to Uniqlo T-shirts【Photos】
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Totoro cream puffs and Catbus cookies are finally available in downtown Tokyo
New smartphone game turns car models into anime girls with model-worthy looks
The best cosplayers from Day Two of the Ikebukuro Halloween Cosplay Festival
Weekly
- Starbucks Japan releases new drinkware and goods for Valentine’s Day
- Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
10 times to avoid traveling in Japan in 2026
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Princess Mononoke magnets return just in time to treat yourself to awesome anime decorations
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】
Umamusume anime girl plushie recalled for having parts she absolutely should not have【Pics】
What’s inside Starbucks Japan’s fukubukuro lucky bag for 2026?
Monthly
- Starbucks Japan releases new drinkware and goods for Valentine’s Day
- 10 times to avoid traveling in Japan in 2026
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches- Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
- Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month- Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Yearly
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid- Starbucks Japan releases new drinkware and goods for Valentine’s Day
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
RECOMMENDED STORIES
Massive manga collaboration bringing 100 years of Shueisha manga to Uniqlo T-shirts【Photos】
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Totoro cream puffs and Catbus cookies are finally available in downtown Tokyo
New smartphone game turns car models into anime girls with model-worthy looks
The best cosplayers from Day Two of the Ikebukuro Halloween Cosplay Festival
Adorable new Totoro finger puppets make perfect finger topper stocking stuffers【Photos】
New adults go wild at Seijinshiki Coming-of-Age ceremony in Kitakyushu, Japan 【Photos】
What’s in Starbucks Japan’s fukubukuro lucky bag for 2025?
You can now get fugu, Japan’s poisonous blowfish, for under a buck at revolving sushi restaurants
W.T.F. Japan: Top 5 strangest kanji ever 【Weird Top Five】
Sanrio and magical girl anime PreCure join forces for new merch line【Photos】
Edible 10-yen coins become a hot new trend in Tokyo【Taste test】
Japanese host and host clubs no longer allowed to take advantage of customer’s romantic feelings
Peer into Beard Papa’s lucky bag of cream
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