Rei Ayanami
It’s not the first full-scale figure of the Eva pilot, but it’s the first one you can pose.
“The cutest Rei Ayanami” and glowing Unit-01 don’t come cheap, but they offer serious impact for truly hard-core Evangelion fans.
The final item in the Evangelion x Japanese Sword doll series looks awesome…and she’ll cut you if you disagree.
While there’s no way you could call the Evangelion franchise underappreciated as a whole, one part of the anime classic that often gets overlooked is its effective use of color. Add a couple of splashes of green and black to a field of purple, for example, and any fan will instantly think of the show’s central robot, Eva Unit-01.
Likewise, it’s impossible to imagine Rei Ayanami, Evangelion’s most famous female character, without the otherworldly fragile aura imparted by her distinctive blue hair. The color is so iconic that one Japanese paint company has even started selling a new shade, Ayanami Blue, that’s an exact match or Rei’s trademark tresses.
On August 15, Japanese convenience store chain Lawson launched a Evangelion tie-in campaign to promote the November release of the film Evangelion: 3.0 You Can (Not) Redo.
Like any other Japanese convenience store promotion, Lawson is selling a small collection of limited-edition Evangelion goods and snacks. Among them is a package of 2 “churro sticks” called “Rei Ayanami’s Spear of Longinus,” supposedly modeled after the iconic weapon.
MOST POPULAR
Now
7-Eleven Japan releases a crazy new viral sandwich: Chocolate Sprinkles and Whipped Cream
Public restrooms in Osaka to get in-stall video screens with ads
Studio Ghibli releases the My Neighbour Totoro tea caddy, with a magical self-closing lid
Japan now has a “for foreign tourists only” Mt. Fuji sightseeing train[Video]
Can you make butter by running with a pouch filled with cream? Let’s find out[Taste test]
Ghibli Museum building becomes a cuddly cushion
Drinkable pixels: 7-Eleven Japan creates new convenience store juice with “pixels” inside
Create a tiny Ghibli anime world on your bookshelf with new miniature papercraft art kits
Daiso unveils new official mascot, Daizo the elephant
Japanese fashion company’s modernized haori half coats will keep you warm and samurai chic
Weekly
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Tokyo government organizes food truck event to clear out delinquent/homeless teen gathering area
Nine amazing off-the-beaten-path cherry blossom spots in Japan for yaezakura and shidarezakura
Stunning central Japan wisteria festival is like a purple fantasy straight out of a Ghibli movie
When will the cherry blossoms reach full bloom in Japan this year?[Forecast]
Studio Ghibli unveils new Rollbahn notebook in honour of Howl’s Moving Castle
Studio Ghibli adds new anime tumblers to its cool streetwear brand in Japan
Universal Studios’ Sailor Moon theme park attraction is finally coming to America
Monthly
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Train station platform ramen store closes its doors on half a century of history in Tokyo
Studio Ghibli releases Catbus pullback keychain that runs like the anime character- Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
- Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino- Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
Yearly
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
RECOMMENDED STORIES
Ghibli Museum building becomes a cuddly cushion
Drinkable pixels: 7-Eleven Japan creates new convenience store juice with “pixels” inside
Create a tiny Ghibli anime world on your bookshelf with new miniature papercraft art kits
Daiso unveils new official mascot, Daizo the elephant
Japanese fashion company’s modernized haori half coats will keep you warm and samurai chic
10 crazy pizzas from Japan
Japan’s super colorful Super Sentai Burger is here, but can this crazy thing actually taste good?
Tokyo government organizes food truck event to clear out delinquent/homeless teen gathering area
16 Things I Learned From Dressing in Drag: Confessions of a One-night Crossdresser
Starbucks Japan vs. its two big rivals – Who’s got the best Mont Blanc chestnut sweets?
How to properly eat a traditional Japanese tonkatsu meal
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Criminals of Japan’s Edo Period Were Often Punished by Getting Face Tattoos
One of Japan’s rarest sweets is a sell-out hit that looks and tastes like frost
-
