Rei Ayanami
It’s not the first full-scale figure of the Eva pilot, but it’s the first one you can pose.
“The cutest Rei Ayanami” and glowing Unit-01 don’t come cheap, but they offer serious impact for truly hard-core Evangelion fans.
The final item in the Evangelion x Japanese Sword doll series looks awesome…and she’ll cut you if you disagree.
While there’s no way you could call the Evangelion franchise underappreciated as a whole, one part of the anime classic that often gets overlooked is its effective use of color. Add a couple of splashes of green and black to a field of purple, for example, and any fan will instantly think of the show’s central robot, Eva Unit-01.
Likewise, it’s impossible to imagine Rei Ayanami, Evangelion’s most famous female character, without the otherworldly fragile aura imparted by her distinctive blue hair. The color is so iconic that one Japanese paint company has even started selling a new shade, Ayanami Blue, that’s an exact match or Rei’s trademark tresses.
On August 15, Japanese convenience store chain Lawson launched a Evangelion tie-in campaign to promote the November release of the film Evangelion: 3.0 You Can (Not) Redo.
Like any other Japanese convenience store promotion, Lawson is selling a small collection of limited-edition Evangelion goods and snacks. Among them is a package of 2 “churro sticks” called “Rei Ayanami’s Spear of Longinus,” supposedly modeled after the iconic weapon.











Lawson convenience stores sell a mega katsu sando, and there’s a hack to get it cheap in Japan
A look back on 40 years of Japanese schools banning stuff
Man arrested in Japan after leaving car in coin parking lot for six years, racking up three-million-yen bill
Japan has omurice chocolate, and the weirdest thing isn’t how it tastes
Swapping seats on Japan’s bullet trains is not allowed, Shinkansen operator says
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Krispy Kreme Japan’s sakura donuts are almost here!
New Japanese convenience store sandwiches feel like they’re out to kill us
Studio Ghibli releases cute new blanket socks for winter
Japanese men and woman both have the same top requirement for a spouse in konkatsu poll
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Three beautiful places to see Japan’s plum blossoms after starting your day in downtown Tokyo
Cherry blossom forecasts map shows Japan’s OTHER sakura season is starting right now
Downloads of 39-year-old Guns N’ Roses song increase 12,166 percent thanks to Gundam
Huge Evangelion Unit-01 head appearing in lights in Japan to celebrate anime’s 30th anniversary
New Studio Ghibli stamps leave an impression on your stationery…and your heart
Family Mart releases huge range of cute sweets for Cat Day in Japan
Japan’s first all-matcha ramen restaurant is now open in Kyoto【Photos】
Japan’s most famous Mt. Fuji view park cancels cherry blossom festival because of overtourism
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Japan releases first official sakura cherry blossom forecast for 2026
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
China’s don’t-go-to-Japan warning looks to be affecting tourist crowds on Miyajima
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Studio Ghibli releases new “komorebi” plush toys from Princess Mononoke and Spirited Away
Yokai are descending upon Tokyo this spring in the latest immersive art experience
Japan’s Naruto theme park now offering real-world version of Minato’s kunai ninja weapon
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Krispy Kreme Japan’s sakura donuts are almost here!
New Japanese convenience store sandwiches feel like they’re out to kill us
Studio Ghibli releases cute new blanket socks for winter
Japanese men and woman both have the same top requirement for a spouse in konkatsu poll
We eat hoya sea squirts out of a can, enjoy a tasty regional delicacy from the comfort of home
Totoro and Kiki star in new Ghibli stationery collection
Studio Ghibli releases new “komorebi” plush toys to brighten your days
We ate “the alien of Japan’s Ariake Sea,” and you can too, if you’re brave enough【Taste test】
What kind of magic happens when you put Japanese combini pastries into a hot sandwich maker?
Donuts with seaweed and soy sauce — Is Japan’s Mister Donut idea too Japanese for its own good?
24 Sweets Shop: New unstaffed store specialising in trendy Japanese sweets opens in Tokyo
7-Eleven Japan sells freshly baked pizzas…but are they any good?