With the majority of its pizzas costing over 2,000 yen (US$20), even in medium size, Domino’s Pizza is positioned a bit more upmarket in Japan than its native U.S. Sure, the convenience of home delivery is worth paying a slight premium for, but with prices stretching beyond what you’d pay in a reasonable Italian restaurant in Tokyo with full table service, Domino’s Japan has to offer something more than just a slab of cheese and sauce.
The pizza giant recently convinced us to open our wallets, though, with a three-pronged attack that’s two parts delicious pork and one part high-tech entertainment.