After taking aim at one aspect of Japanese sweets culture earlier this year, the company is now embracing another.
Casey Baseel
Born and raised in Los Angeles, Casey Baseel spent his formative years staring in frustration at un-subtitled Japanese TV programming shown on Southern California’s international channel. Taking matters into his own hands, he moved to Tokyo to study the language, then found work in Yokohama a decade ago teaching, translating, and marketing hotels he can’t afford to stay in. When not participating in the eternal cycle of exercising to burn the calories form his love of Japanese food, Casey scours used comic and game shops for forgotten classics, drags his wife around the country in a quest to visit all its castles, sings karaoke not nearly as well as he thinks he does, and counts the days until the summertime bars open on Enoshima Beach.
Posted by Casey Baseel (Page 359)
Unhappy about government-mandated move to new facility, wholesalers occupy part of the market to do business as usual.
Man asks for advice on how to marry a voice actress, gets told he could be a bachelor for life.
Two enchanting newcomers just showed up at Starbucks, and we’re here to let you know which is right for you.
The country’s symbol of spring is being spotted in mid-autumn, so we held a one-man sakura party to celebrate!
When you’re leaving the office before your coworkers, you don’t tell them “Sayonara,” you tell them “I’m being rude.”
English-language video sparks tweet in which she worries about pressure to “kill the person I am.”
A visit to the mushroom kingdom to see if 600,000 fans could possibly be wrong, and also to eat some amazing ramen.
New treats are exclusive to Japanese convenience stores and a compelling reason to keep eating frozen desserts even as the weather gets colder.
New merchandise proves it’s impossible for the beloved Pocket Monster icon to not look cute.
Investor expresses admiration for two of anime’s most iconic directors, has fans wondering if he’ll take inspiration from Evangelion or Gundam.
And even if the owner won’t budge on the rent, you can still negotiate for some concessions that could save you a ton of cash.
As usual, ice cream is the answer to our problems.
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