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Casey Baseel

Born and raised in Los Angeles, Casey Baseel spent his formative years staring in frustration at un-subtitled Japanese TV programming shown on Southern California’s international channel. Taking matters into his own hands, he moved to Tokyo to study the language, then found work in Yokohama a decade ago teaching, translating, and marketing hotels he can’t afford to stay in. When not participating in the eternal cycle of exercising to burn the calories form his love of Japanese food, Casey scours used comic and game shops for forgotten classics, drags his wife around the country in a quest to visit all its castles, sings karaoke not nearly as well as he thinks he does, and counts the days until the summertime bars open on Enoshima Beach.

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Posted by Casey Baseel (Page 470)

Sparkles! Hearts!! Personal loans? Okinawan bank’s approach to advertising is a little different

With the greater acceptance among adults that animation has in Japan, it’s not unusual to see anime characters pop up in advertisements and other endorsements. Usually, though, there’s at least some sort of connection linking the message and the characters, though, either in tone, back story, or demographic appeal.

For instance, convenience stores get a lot of young customers who’d rather be spending their time watching anime than cooking, so a tie-up with Attack on Titan makes sense. Likewise, hanging in my local train station is a public safety poster from the Kanagawa Prefectural Police asking citizens to be on the lookout and report crimes, which also feature the giant law enforcement robot from Patlabor.

So the fact that two anime-style magical girls have been created for a series of TV ads isn’t so surprising. What is weird, though, is the product they’re pushing: bank loans.

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Pics of Pikachu packs from a day of Pokémon hunting in Yokohama【Video】

A few weeks ago, the handlers of the Pokémon franchise announced the Pikachu Tairyou Hassei Chu, or “An Outbreak of Pikachus” event. First they brightened our day with a TV ad showing the adorable Pocket Monsters hanging out in a shopping mall. Then they teased us with a photo of the electrified rodents landing on the dock.

And now, they’re here!

We grabbed our cameras and went Pikachu hunting in Yokohama, and we were not disappointed. We were, though, almost completely paralyzed by the awesome overdose of cuteness that comes from a parade of a pack of 20 Pikachus.

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Pencils, watermelons, and talks with anime legends – All part of the hiring process at Ghibli

They do things a little differently at Studio Ghibli. Given the feast or famine realities of life in the anime industry, many production houses take on as many projects as they can, but part of the philosophy behind Ghibli’s founding was that if the staff felt like making something, they would, and if they didn’t, they wouldn’t. That’s not to say Ghibli’s animators don’t give maximum effort though, which the higher-ups recognize and reward with weekly massages on Saturdays.

Ghibli’s uniqueness isn’t limited to its artistic ideologies and rub-down policies, though. Its interview process for new animators is pretty unorthodox, too, with applicants being asked to complete such tasks as sharpening pencils and slicing up watermelons.

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Hello Kitty takes to the stage for the Sanrio musical【Photos】

We recently paid a visit to Sanrio Puroland, the Tokyo amusement park dedicated to the characters created by the company that gave the world Hello Kitty. After arriving, our first order of business was grabbing an adorable Kitty-chan burger and My Melody stack of pancakes.

But cute character-based food is only half of the recipe for a successful theme park in Japan. The other is live shows, so we grabbed a seat for the park’s Hello Kitty musical, where we snapped pictures and even recorded a couple videos.

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Get ‘em while they’re cold! Tokyo restaurant has chilled chicken skewers in collagen blocks

Japan takes skin care pretty seriously. Aside from all the parasols, cosmetic-grade sunscreens, and arsenal of lotions stocked at every drug store, some people look for a skin-beautifying boost in the foods they eat.

Collagen-rich dishes are particularly popular, especially when cooked in a hot pot. But what if you don’t just want food that contains collagen, but globs of it that contain food? Then this Tokyo yakitori restaurant has just the thing with its chicken skewers inside blocks of collagen.

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Freaky cube shows when anime pillows aren’t terrifyingly pervy, they’re just terrified

Sometimes, anime merchandise gets an unfairly bad rap. Anime figurines aren’t all busty or bikini-clad, for example. Some are actually quite tasteful, built more to show off the characters’ cool costumes or awesome poses than their knockout figures.

Heck, even anime-themed hug pillows, perhaps the skeeviest sector of anime paraphernalia, isn’t 100 percent submissive-looking girls with half their clothes peeled off. For example, this cube-shaped Love Live cushion isn’t even suggestive, it’s just plain weird.

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There are a lot of things people love about runaway anime and manga hit Attack on Titan. Aside from the iconic and unsettling Titans themselves, the series has a unique setting, unpredictable plot, and bouts of intensely visceral action.

Just about the only thing fans don’t gush over is, oddly enough, the main character. Sure, protagonist Eren may have the tragic back story, pure heart, and burning sense of justice that are required of male action anime leads, but in terms of popularity, he ranks far, far behind the coolly efficient Levi.

Whereas Attack on Titan’s narrative often slows down as Eren struggles under the weight of his role as protector of humanity, pretty much every second Levi appears on screen is dedicated to showing what a badass he is. Levi is so awesome, you wonder why he isn’t the star of his own anime. Well, soon enough, he will be.

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Producer clarifies Studio Ghibli’s future, mentions that Miyazaki “would like to make an anime”

In a recent discussion about the future of the Studio Ghibli’s production division, veteran producer Toshio Suzuki recently shocked and confused anime fans worldwide. But hey, what do you expect when you’re talking about the most respected studio in the history of anime, and you bandy about talk of “dismantling,” “restructuring,” and “taking a temporary hiatus,” despite the very different implications each of those entails.

With so many people looking for clarification, Suzuki recently appeared on Japanese television to talk a little more about where Studio Ghibli is going from here, plus to tease and entice the audience with talk of legendary director Hayao Miyazaki’s potential next anime project.

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We try Japan’s most exclusive beer at the U.S. Navy base in Yokosuka【Taste test】

In recent years, Japan’s gotten pretty into craft brewing. A few of the more prominent brands can be tracked down at specialty liquor stores in major cities like Tokyo, but many smaller outfits don’t have anything close to a national distribution network. For example, if you’re in the mood for a nice Doppo or Miyajima Beer, you’re looking at a trip out to Okayama or Hiroshima, respectively.

Still, most Japanese microbrews aren’t too hard to get your hands on, as long as you’re in the city, or at least the prefecture, where they’re made. Recently, though, we tried what might be the most exclusive beer in Japan, which is served in one place only, inside the U.S. naval base in the city of Yokosuka.

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We drown and freeze our troubles at the same time with alcoholic shochu shaved ice

We were feeling a little blue yesterday. You see, the RocketNews24 office is just a short walk away from the Isetan department store in Tokyo’s Shinjuku. Earlier in the week, we’d stopped by to see the ferociously cuddly stuffed Godzilla that had been on display, but sadly, August 5 was his last day at Isetan.

It was sad to be parted from the King of the Plush Monsters, but as the saying goes, God never closes a door without opening a window. Or in this case, a bottle, because Isetan also has something that can drown the sorrow in our hearts while cooling us off in the oppressive summer heat: alcoholic shaved ice with shochu.

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Udon Museums set to bring oodles of noodles to Tokyo and Osaka this year

Compared to ramen, udon has a decidedly low-key image. Ramen is actually a comparative newcomer to the Japanese dining scene, and so it’s generally the more likely candidate for crazy experimentation. Udon, on the other hand, is simpler, and in its most basic form, the thick white flour noodles, floating in a basic salty broth, can seem almost austere by comparison.

At least, that’s the impression eating udon only in train station noodle joints and school cafeterias would leave you with. The truth is, in the several centuries Japan has been eating udon, it’s come up with dozens of different takes on the dish, and later this year, you’ll be able to sample dozens all in the same place, with the opening of two Udon Museums in Tokyo and Osaka.

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Sleepy? PC program dispatches anime girl to wake you up with encouragement, angry outbursts

I don’t know if it was because of the layout of the surrounding skyscrapers, the beat-up old boom box we had in the lobby, or just a weak signal from the local broadcaster, but at one of my old jobs, we could never get a clear radio signal. This didn’t mean we had no musical accompaniment while we worked though, just that we had to use CDs. Unfortunately, on many days that meant a constant repeat of the Enya CD my boss would stick in the player.

She may be an award-winning artist, but a selection you could describe as “soothing and ethereal” wasn’t exactly the best choice to help power the staff through our shift. Sometimes I’d see one of my coworkers nodding off in front of his PC monitor, and I’d give him a quick, “Hey, wake up dude,” before our boss noticed.

I’m sure he appreciated the favor, but now technology can perform that same service for you, with a program that’ll send a cute anime girl onto your screen to wake you up if you doze off.

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Every year, almost every company in Japan takes about a week off in August. And while some people use this time to travel, attend firework festivals, or just hang out at the beach, the real purpose is Obon, the Japanese holiday during which people go back to their hometown to visit their family grave and offer a prayer to their ancestors, whether distant or recently deceased.

In general, relatives pay their respects all together at the same time, and the associated family reunion keeps the atmosphere from being too somber. Still, in general, the tone is retrained and reserved, as the family prays silently, lights some incense, and leaves a bouquet of flowers.

Unless, that is, they’re in one of the parts of Japan where Obon means bringing a supply of fireworks or seaweed to the grave.

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The fantastic feast of festival food in Japan

During the year of college I spent studying at Waseda University, I lived with a Japanese family in the suburbs of Tokyo. They were extremely hospitable and took great care of me, guiding me around the neighborhood and helping me improve my language skills.

Still, looking back, there’s one thing they did that I still can’t wrap my head around. One night we were headed to a local festival, and before we left, my host mom prepared a huge dinner, so that we wouldn’t get hungry and have to buy anything at the food stalls there.

Honestly, in my mind, buying munchies on-site was half the fun of going to those kinds of events. An additional decade of living in Japan has only strengthened my opinion on the matter, and as proof, here are 18 of Japan’s best festival foods.

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Fans of anime house Studio Ghibli have been on a bit of an emotional roller coaster for the past few weeks. First came the dizzying high that always accompanies a new Ghibli release, in this case director Hiromasa Yonebayashi’s When Marnie Was There. Then came the vague yet nevertheless alarming comments from long-time producer Toshio Suzuki, who reflected on the merits of Ghibli “dismantling,” “restructuring,” or “reconstructing” its anime production department.

This was followed almost immediately by reports that Japanese online media company Dwango was set to purchase and absorb Studio Ghibli into its corporate body. Those rumors have now been quashed, though, and by what seems to be a fairly reliable source: Dwango’s chairman himself.

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7-Eleven escalates anime goody arms race with gigantic Evangelion statue that could be yours

It’s no secret that there’s a lot of overlap between hardcore anime fans and frequent convenience store customers. With so many animated series to collect and watch, how are you supposed to find the time to cook, let alone the cash for a meal out at a fancy restaurant?

So in order to draw in as many otaku with the munchies as possible, Japan’s competing convenience store chains have been partnering up with hit anime series. So while Lawson is giving away dozens of different Attack on Titan goodies, 7-Eleven is countering with just one type of prize: a gigantic Evangelion figure.

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Investors watching Yo-Kai Watch as hit game/anime series leads stock rally in Japan

As Japan continues its long in-vain search for a way to recapture the glory years of the Bubble Economy of the 1980s, politicians and pundits have proposed a plethora of projects. But amid all the talk of privatizing the postal system, making the expressways free, and devaluing the yen, there’s one outside the box solution no one happened on until now: unleash supernatural entities into the stock market.

Maybe it’s something they should have tried earlier, considering how the supernatural characters of hit multimedia franchise Yo-Kai Watch are leading a mini stock rally all by themselves.

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We visit the Hello Kitty theme park to eat an adorable Sanrio meal

Even though it doesn’t boast the kind of attendance numbers that Tokyo Disneyland gets, Hello Kitty actually has her own theme park in Japan. Located in Tokyo’s northwestern Tama New Town district, Sanrio Puroland is dedicated to the beloved feline and her Sanrio brethren.

Puroland has the rides and shows you’d expect from an amusement park that was created to help fans spend the day with their favorite fictional characters. This being Japan, though, you also need special munchies to draw people to a destination, which Puroland has with its lineup of cute, colorful Sanrio foods.

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The awesome costumed fans of Nagoya’s World Cosplay Summit 【Photos】

With schools in both Japan and abroad on summer vacation, we’re right in the prime seasons for pop culture events like San Diego Comic-Con and Chiba Prefecture’s Wonder Festival. We recently attended both, snapping pictures of all the cool cosplay costumes, but the hobby’s most prestigious gathering was yet to come.

Last weekend the 2014 World Cosplay Summit was held in the city of Nagoya. Our own cosplay efforts aren’t quite competition-level, but that didn’t mean we couldn’t enjoy all the awesome costumes that were, so we grabbed our camera and hopped on the Shinkansen.

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Given the small size of many Japanese homes, by the time you get all your furniture and other belongs in, it’s not uncommon to wind up wishing you had more space for yourself. Eventually, though, you learn to maximize your apartment’s storage capacity.

Bulky winter coats get folded and boxed up during the summer. Space under the couch? Fill it with storage containers. Too many DVDs? Throw out all the cases and stick the disks in a compact travel case.

And that tiny empty patch on the shelf? Prefect for a cute little cat.

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