Casey Baseel

Born and raised in Los Angeles, Casey Baseel spent his formative years staring in frustration at un-subtitled Japanese TV programming shown on Southern California’s international channel. Taking matters into his own hands, he moved to Tokyo to study the language, then found work in Yokohama a decade ago teaching, translating, and marketing hotels he can’t afford to stay in. When not participating in the eternal cycle of exercising to burn the calories form his love of Japanese food, Casey scours used comic and game shops for forgotten classics, drags his wife around the country in a quest to visit all its castles, sings karaoke not nearly as well as he thinks he does, and counts the days until the summertime bars open on Enoshima Beach.

Posted by Casey Baseel (Page 534)

Silly Pun Leads to Great Dessert – Special Strawberry Shortcake Available Just Once a Month at Japanese Convenience Store

In almost every company in Japan, payday is on the 25th of the month. While this means every month feels a little like Christmas, it also means that if you’ve been partying a little too hard for the last 30-odd days, around the 22nd, your bank balance might be looking pretty dismal.

But no matter how much you try to cut back, man can’t live on bread alone. Looking to treat yourself to the most meager luxury possible, you might stumble into a branch of the Japanese convenience store Lawson, where there’s a special treat to brighten your day that’s available only on the 22nd of each month. Read More

Original Evangelion Design Portfolio Gives us Ripped Robots, Smiling Shinji, and One Unbelievable Plot Divergence

The anime/merchandising franchise Evangelion is one of the few animated series, like One Piece or Gundam, to have achieved true cultural mainstream status in Japan. Even people who have never watched an episode of the TV series (or seen an installment of the movie, or read a chapter of the comic, or played one of the pachinko machine adaptations, or shaved with one of the Eva razors, or eaten one of the Eva burgers… like we said, franchise) can recognize its iconic characters and giant robots.

It wasn’t always like that, though. When Evangelion (or simply Eva, as its fans call it) began airing in 1995, its robot designs took some getting used to. Whereas most anime robots were inspired by a body builder’s physique, Eva’s machines had an almost gangly appearance, with lanky limbs, stooped posture, and what appeared to be tennis shoes. Their fragile look would turn out to be a perfect match for the psyches of their teenaged pilots, but things didn’t start out that way, as shown in Eva’s early planning portfolio. Read More

We Use Lotteria’s Ramen Burger to Make a Bowl of Ramen Noodles, Restore the Natural Balance of the Universe

On May 17, Japanese hamburger chain Lotteria’s ramen burger went on sale in the Tokyo area. Comprised of a slab of seasoned pork and a handful of noodles sandwiched inside a bun, with a cup of broth on the side, the sandwich is a collaboration between Lotteria and the popular ramen restaurant chain Musashi.

Representing the convergence of two of fast food’s all-stars, the ramen burger has been a hit, with lines stretching out the door when it went on sale. But our stomachs are fickle masters, and we decided to tear the two star-crossed lovers apart once again by using the ramen burger to make a bowl of ramen noodles. Read More

With Title “Happiest Place on Earth” Already Taken, Amusement Park on Cebu Island Makes Its Claim to Be the Sleepiest

When you’re a kid, theme parks are a place where your dream can come to life. Wouldn’t it be great to feel that excitement once again?

In search of that childlike wonder, one of RocketNews24’s reporters recently visited the Lecian Grand Carnaval amusement park in Mandaue City on Cebu Island, in the Philippines. While it doesn’t have the high-tech animatronics and pyrotechnics of Disneyland, it offers plenty of old-fashioned attractions like a tilt-a-whirl and haunted house, plus a life-endangering roller coaster and very lenient napping policy. Read More

Japanese Electronics Company Releases Camera Glasses for Under US$100

With the general release of Google Glass still several months away, Tokyo-based electronics maker Thanko is already offering gadget lovers something that shares one function with Google’s wearable computer for a fraction of the price.

On April 11 Thanko released its mita manma megane, or “just what you see glasses” video camera, designed like a pair of eyeglasses. Read More

Simple Arts and Crafts Kit Produces Beautiful, Shiny Balls of Mud

Some things just don’t quite translate culturally. For example, in most parts of the West, horses aren’t really considered food, while some Japanese consider horse meat a delicacy, particularly if you don’t mar the flavor by cooking it before eating. But whether it’s a hamburger or a stallion skewer, at the end of the day they’re both ways of satisfying a meat lover’s cravings.

Likewise, kids in Japan might reach for some dango dumplings instead of a slice of cake, but they’re both just treats for someone with a sweet tooth. Which brings us to another fundamental human condition: children love to make things out of mud, and while Japanese kids don’t make mud cakes, they make mud dango.

Now, writing supply maker Shachihata is putting a new, shiny spin on mud dango. Read More

Located in Kanagawa Prefecture, the city of Hakone is a popular weekend travel destination for people living in the Tokyo area. The town’s numerous open-air hot springs and traditional inns, several with spectacular views of Mt. Fuji, attract visitors both young and old.

Most people headed to Hakone take the train, although the mountain passes that wind through and around the town make it a popular destination for drifters, too (the kind with cars, not the kind with bindles). One group of recent Kanagawa junior high graduates thought it would be more fun to bypass motorized transportation and headed out for Hakone by skateboard, taking their video camera with them. Read More

Trapped in a Glass Cage in the Philippines, Mario Has No Mouth and Must Scream – The Shocking World of Knock-Off Plush Dolls

Recently, one of our correspondents was strolling through a shopping mall in Mandaue City on Cebu Island in the Philippines. As he passed an arcade, one of the attendants flagged him down, asking if he wanted to try to win a stuffed doll in one of their crane games.

Intrigued by the offer, our reporter peered into the machine’s glass case, at first thinking he saw popular Japanese anime characters Doraemon and Testuwan Atom (also know as Astro Boy internationally). Closer investigation though, revealed that the arcade was filled with cheap, yet somehow incredibly endearing, knock-offs.

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The Secret Slang of Japanese Cabbies

Like many people who moved to Tokyo in their youth, most of the time I’ve spent in Japanese taxi cabs has been directly preceded by heavy drinking. In the country’s urban centers, people primarily get around by train and subway. However, both of them stop running around midnight (for now?), at which time you can see a mass of people stumbling towards the station like Cinderella if she’d spent less time on the dance floor with the prince and more at the ball’s open bar. Once the trains stop, they don’t start again until about five in the morning, and since staying out all night drinking only seems like a good idea until your buzz wears off at around 2:30 a.m., if you missed the last train the only way you’re getting home is by taking a taxi.

Like taking a cab ride anywhere else in the world, the drivers use radios to communicate with the dispatcher and other cars in the fleet. I could never understand what Japanese taxi drivers were saying to each other, but the reason why isn’t because I was liquored up (OK, so it wasn’t only because I was liquored up). It turns out cab drivers in Japan have a whole set of jargon and code words that you won’t find in any textbooks. Read More

Korean Remote Controlled Turtle Project Making Slow But Steady Progress

One year when I was in junior high school my parents gave me a radio controlled car for Christmas. It was the perfect gift for a young boy right in the middle of dealing with the most awkward, confusing psychological change that comes with puberty (no longer thinking riding a bike is cool, but still being too young to drive a car). I loved that R/C car, so much that I kept playing with it outside as it started to rain one day, eventually frying the circuits so that it never ran again.

But things would have been different if my parents had been researchers at the Korea Advanced Institute of Science and Technology, or KAIST. First, everyone would have been surprised by how two Korean scientists ended up with a Caucasian son with blond hair. And next, they could have hooked me up with a controllable water-resistant reptile, like the remote controlled turtle KAIST is currently developing. Read More

One of the most enduring images of Japanese pop culture in the past few years is that of the maid café, where customers are served by waitresses with personalities to match the careful craftsmanship of their cute, frill-covered outfits. Maid cafes have become something of a cultural export, popping up in the U.S., Canada, and, as RocketNews24 previously showcased, Russia. The phenomenon has also reached Southeast Asia, as showcased by reporters from website Post Seven who recently visited a maid café in Vietnam.

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Let It Rip with Japanese Company’s Stress-Relieving Notepad

The company Edit, based in Tokyo’s Chiyoda Ward, produces a variety of notebooks. Most of them come with specialized forms on each page, such as a cooking notebook with separate boxes for ingredient names, amounts, and cooking directions. The company’s more unique offerings include a pitcher’s notebook with a three-by-three grid to mark each throw as high or low, inside or outside, and a horse racing journal to record bets, wins (hopefully), and losses (inevitably).

The pages of Edit’s newest big seller are completely blank, though. What’s more, if customers follow the instructions for using it, they’ll never be able to refer back to what they wrote, because the pages are designed to feel good as you rip them into shreds. Read More

The Saudi Arabian television program Hawatel Kaizen (a combination of the Arabic word for “thoughts” and the Japanese for “improvement”) is a series of reports by Arabic reporters in which they share things they have been impressed by in Japan. A Japanese TV show in turn did a feature on Hawatel Kaizen, in which the panel of Japanese TV personalities were amused by the enthusiastic responses of Saudi reporter, Ahmad, to things Japanese citizens take for granted.

So in an effort to be as international as possible, RocketNews24 brings you an English recap of a Japanese TV program reacting to another program in which a Saudi Arabian reporter reacts to Japan. Read More

Original Japanese Kirby Was Even Less Hardcore

No discussion of the pantheon of video game heroes is complete without mentioning HAL Laboratory’s Kirby. Including his recently-released 20th anniversary collection, the adorable pink puffball has close to two dozen appearances under his belt, which is an impressive feat for someone who lacks a waist.

Kirby has also gotten a bit of free publicity from website TV Tropes, with its “American Kirby is Hardcore” entry, which catalogues how the images of Kirby and other fictional characters are “toughened up” in marketing to make them more appealing to U.S. audiences.

In recent years, Kirby’s earned enough gamer goodwill to be as cute as he wants to in any market. Even still, we’re guessing he would have had a tough time of it initially in overseas markets if HAL had stuck with the character’s original name. Read More

Evangelion Director Shocks the Anime World Without Making a Movie Where Everyone Turns Into Tang

With two feature films set to debut before the end of the year, you’d have thought Studio Ghibli grabbed as much media attention as possible. But the venerated anime production house managed to put itself even more squarely in the spotlight with the announcement regarding its upcoming feature film Kaze Tachinu, or The Wind Rises.

The film’s main character will not be voiced by a veteran voice actor. That in itself isn’t so surprising, considering Ghibli’s past casting of singers and Japanese drama stars, Takuya Kimura and Junichi Okada, for the heroes of its previous movies, Howl’s Moving Castle, Tales from Earthsea, and 2011’s From Up On Poppy Hill. Like them, the lead male voice actor for The Wind Rises is a famous member of the entertainment industry with hordes of fans. However, many of them don’t know what he sounds like, because the main character will be played by Evangelion director Hideaki Anno. Read More

Who Needs a Cherry on Top? Osaka Café Crowns its Parfaits with Cake

Tokyo’s restaurants may have more Michelin stars, but for many Japanese foodies, the real culinary action is in Osaka. Particularly if your tastes run more towards good honest grub than haute cuisine, Japan’s second largest city is the place to be.

The people of Osaka enjoy a good meal so much that they coined the phrase kuidaore, to eat until you collapse. But even with this image firmly entrenched in our minds, the city has found a new way to surprise us with its gastronomic decadence.

On a recent day out in Osaka, our reporter stopped by a café and ordered a truly hard-core parfait. It wasn’t that the parfait was so big, and no, it didn’t contain any shocking ingredients. What blew our minds about this parfait was its topping.

It was a slice of cake, and it was so big it wasn’t even trying to fit into the glass.

Read More

99-Year-Old Tea Shop Offers Something New: Green Tea Beer

Being in Japan gives you plenty of opportunities to knock back a beer. The country is filled with pubs, and alcohol consumptions is so accepted that should you tell people, flat-out, “My hobby is drinking,” they’re more likely to ask you to recommend a good bar than to stage an intervention. At the same time, Japan has countless places to sip a relaxing cup of tea, whether it’s the strong, frothy variety used in tea ceremonies called matcha, or hojicha, for which the green tea leaves are roasted before steeping. But with two tempting beverage choices to relax with and only so many hours in the day, how can anyone be expected to choose between tea and beer? As it turns out, you don’t have to. Read More

New Dating Sim Follows Time-Tested Story Blueprint of Boy Meets Alpaca

Video games have made pretty steady progress into the cultural mainstream. Even people who aren’t gamers themselves can at least see the entertainment potential of a Mario title with its breezy fun, or the sweeping adventure of a Final Fantasy.

A genre many people have a harder time wrapping their heads around, though, is the dating simulator. Sure, driving games like Gran Turismo let us tune and race cars so expensive we can’t even talk the dealer into giving us a test drive in real life. And while Japan does have a royal family with princesses, the country’s lack of fire-breathing dragons means our chances of having to pick up sword and shield to go rescue them are slim, at best. But a game about going on dates? Couldn’t we just, like, ask someone out in real life?

Apparently some developers feel the same way, and have decided to spice up their dating sims with scenarios that take full advantage of video games’ unique style of escapism. Read More

Despite Japan’s famously strong work ethic, even offices here have some employees who coast through the day, oblivious to their more industrious coworkers who exasperatedly wonder how their paychecks remain so similar when their levels of dedication are anything but.

Economist Taiichi Kogure touches on some of these points in his latest work, The Mindset of People Who Will Always Have Low Salaries, which hit bookshelves in Japan last month. Inspired by the book, Livedoor News posted the following editorial analogy based on Kogure’s concepts, titled “Your Salary Isn’t Determined by Your Efforts or Value.” Read More

Today’s Reason to Come to Japan: Free Curry Refills

Big eaters in Japan have a saying: “Curry and rice isn’t something you eat. It’s something you drink.” And as with any beverage, nothing’s better than free refills.

We’ve talked about it before, but it’s worth repeating. The Japanese curry chain CoCo Ichibanya (also known as just CoCo Ichi), provides a free refill of curry sauce to any customer one who asks for it. Read More

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