On 20 July, McDonald’s Japan released their third and final luxury Quarter Pounder Jewelry Series burger, the Quarter Pounder Ruby Spark. Like the Black Diamond and Gold Ring that came before it, the Ruby Spark sold for the exorbitant amount of 1,000 yen (US$10).
The Ruby Spark’s special premium ingredient was a few slices of chorizo developed specifically for this sandwich. As customers started devouring the one-day-only sandwich and took to the net to voice their opinions, public sentiment was unusually divided straight down the middle with a balance of comments declaring it “perfect” and “not good enough.”
Curious at how polarizing one burger can be, we sent a reporter to check one out.