You know your company has a bad reputation when the general public interprets an official announcement as something so improbable that it could only be an April Fools’ gag.
Japanese mobile provider SoftBank — perhaps most famous for its commercials featuring a talking shiba inu and his human family — announced via its website earlier today that it now officially has the best network coverage in Japan, enabling its users to connect with greater ease than any other mobile phone provider. Alas, the statement was immediately laughed off as a joke by many Japanese Internet users, with cries of “Oh, SoftBank, you guys have a great sense of humour!”










Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
We go on a quest to find the cheesiest sushi at Japanese conveyor belt sushi chains【Taste test】
Street Fighter Hadouken Churros to be launched and eaten in Tokyo, Okami pudding on offer too
Japanese politician apologizes to prime minister for calling wife’s cooking “Hiroshima-yaki”
Kyoto samurai house wants to share its history of seppuku, torture and gold coins with visitors
We try the Jack & Coke canned cocktail to see if it’s any better than mixing one yourself
How to get your money’s worth at an all-you-can-eat crepe challenge in Japan
Japan has vending machines that put protective film on your phone for you — Here’s how to use them
“Bear” voted Japan’s Kanji of the Year for 2025 in extremely close race
More Shinkansen trains being added to Japan’s “golden route” to meet traveler demand
Japanese avoiding domestic travel as foreign tourists increase, possibly creating vicious cycle
Japanese man who didn’t know how banks work defrauded out of 21 million yen
Japanese woman mistaken for bear
This hot springs town in Japan sets fire across a mountain every winter in a beautiful tradition
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Gundam and Reebok team up for new GQuuuuuuX Pumps【Photos】
Return of Totoro sequel short anime announced for Ghibli Park
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan unveils new Christmas goods and a rhinestone tumbler that costs 19,500 yen
Real-world Nausicaa Ghibli anime glider completes its final flight in Japan【Video】
Japanese train company is letting fans buy its actual ticket gates for their homes
Is China’s don’t-go-to-Japan warning affecting tourist crowds in Tokyo’s Asakusa neighborhood?
The 10 best day trips from downtown Tokyo【Survey】
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
A guide to visiting Sagamiko Illumination, one of the three biggest light-ups in Kanto
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Kyoto samurai house wants to share its history of seppuku, torture and gold coins with visitors
We try the Jack & Coke canned cocktail to see if it’s any better than mixing one yourself
How to get your money’s worth at an all-you-can-eat crepe challenge in Japan
Japan has vending machines that put protective film on your phone for you — Here’s how to use them
“Bear” voted Japan’s Kanji of the Year for 2025 in extremely close race
The three ways to say “love” in Japanese, and when to use them
Japanese Cabinet to officially announce new romanization spelling recommendation next week
Nuisance Cat smartphone gloves from Japan are an adorable problem we’d all love to have【Video】
“Daaangerrrr!” Fukuoka town experiments with new road markings
11 different ways to say “father” in Japanese
Tokyo adding new anti-littering fines in Shibuya and Harajuku, will require more trash cans too
Pokémon Christmas village event taking place nightly in Yokohama
Final Fantasy and Shinkansen announce collaboration with in-train audio play, SD art and merch
“Poke” your favorite anime characters on LINE mobile chat app!【Instructions】