From January 4 to January 31, McDonald’s Japan will run a marketing campaign they’re calling “Enjoy! 60 Second Service”, where customers who are made to wait any more than a minute for their order during the hours of 11:00 AM to 2:00 PM will receive a coupon for a free McDonald’s burger of their choice.
Even if staff are able to prepare the order within a minute, all customers who visit during the 4-hour time frame will receive a coupon for a free small-size ‘Premium Roast Coffee’.
To prove that the campaign isn’t all talk and no substance, staff at each of the 3,300 participating McDonald’s restaurants will be required to flip over an hourglass measuring one minute each time an order is placed.