Japan’s mascot obsession is known by those even marginally familiar with the country’s culture. Characters like Hello Kitty and her signature silhouette are recognized in countries across the globe, and thanks to the wonders of the internet we’re able to learn more about other cultures than ever before. But something I find that many people don’t realize about Japan is the sheer breadth of things that get their own mascots. Take, for instance, Japanese prefectures.
Japan (Page 1578)
Located on the northern tip of Japan’s main island of Honshu, Aomori Prefecture is known for its great seafood. Aomori scallops are especially prized, and any shellfish fan visiting the area should definitely make time to have a few.
But how can you be sure you’re eating the freshest scallops possible? Easy: catch them yourself. Even if you don’t have the time to venture out onto the open seas, there’s a restaurant right across the street from Aomori Station that lets you do just that.
About a week ago we announced the opening of an otter touching experience at Keikyu Aburatsubo Marine Park, and the response was huge. From Japan and all around the country people’s hearts melted at the sight of those gentle round eyes and long whiskers.
Managing to get a spot in the quickly filling reservations, one of our reported headed down to the Miura Peninsula to get all touchy-feely with a quartet of Asian small-clawed otters. She came back with this report and a slew of adorable pictures.
Some of our readers may be too young to remember, but in his heyday, Ayrton Senna was the biggest thing in racing. The Brazilian racer took home the F1 driver’s championship in 1988, 1990, and 1991 before his life was cut short when his car collided with a retaining wall at over 230 kilometers (143) miles per hour during the 1994 San Marino Grand Prix.
Japanese motorsport fans have a particular fondness for Senna. Aside from having some of his most memorable races at Japan’s Suzuka Circuit, Senna won all three of his championships in cars powered by Honda engines, and was also involved in the production of the company’s flagship NSX sports car.
Using telemetric data Honda has recreated Senna’s record-breaking 1989 lap of Suzuka in light and sound as part of an incredible video posted on the company’s website.
You may recall we reported a while ago on JR East’s Suica penguin mascot character being turned into a totally yummy-licious looking cream-filled bread. Now, Suica Penguin, as the mascot is known, has become a beautiful cake that’s attracted a fair bit of attention on the Japanese Internet recently. Of course, we couldn’t ignore such buzz involving a confection that’s bound to look adorable as well as taste delectably sweet, so we sent one of our reporters off on a mission to try the penguin cake everyone seemed to be talking about and provide our readers with a first-hand account. So, was the cake as cute and tasty as we expected?
Over the last few years, more and more restaurants have been offering what people in Japan call “one coin meals,” costing less than 500 yen (US $5), the highest denomination coin here.
We recently found a restaurant in Kumamoto Prefecture, on the southern island of Kyushu, that just barely misses the cut with its 700 yen tempura set. That extra 200 yen is totally worth it though, because it gets you all-you-can-eat tempura. And when we say all-you-can-eat, we mean that literally; there’s no time limit for how long your meal can last.
Laozi is often credited with saying, “Rather than give a man a fish, teach him to fish.” These wise words would appear to have spurred on KFC Japan’s newest promotion in conjunction with the One Piece series. Rather than give you an ice cream, KFC and the Straw Hat Pirates are going to teach you how to make ice cream and give you a maker to do it.
A 50-year-old man who refused medical treatment after being knocked down by a car in the town of Tosu, Saga prefecture, was found dead in his apartment a month after the accident occurred, a local newspaper reports.
Why the man refused treatment is unclear, but after a routine postmortem investigation both town and prefectural police came to the conclusion that the man’s death was brought about by injuries received at the time of the road accident a month previous. Despite having immediately called for the medical assistance that the victim flat-out refused, the driver has been reportedly been charged with involuntary manslaughter.
Any well-stocked Japanese kitchen needs a bottle of dashi, a salty cooking stock usually made with dried bonito. Dashi is sometimes combined with soy sauce, and the resulting mixture, called dashi-joyu, is commonly used to prepare soups and season a number of ingredients.
As such a ubiquitous part of Japanese cooking, you can buy dashi-joyu at any supermarket. And if you happen to be at a certain few parking lots in Hiroshima or Okayama Prefectures, now you can get it from a vending machine, too.
Hollywood is carrying on its tradition of making white people the lead protagonists in movies about samurai with the 2013 47 Ronin, headed by Keanu Reeves.
But while the Japanese didn’t seem to bat an eyelid when it was revealed (spoiler) that Tom Cruise was literally the last samurai, the 47 Ronin trailer is raising eyebrows in Japan for its weird comic book treatment of the famous national legend that is said to be the most revered example of the samurai code of bushido.
Remember Furby, the talking toy that first came out 15 years ago and became a huge hit? Well, if you’re fond of cute and furry talking objects, you may be aware that a new “digital” generation of Furbies that comes equipped with LCD eyes and can be interfaced with a smart phone app was released last year. Unfortunately for some of us in Japan, the new line of Furbies has until now only been available in English, but Japanese-speaking fans of Furby can finally rejoice now that Takara Tomy has come out with the Japanese version of the new Furby, and in cute bright pop colors too! Read More
Being a teacher is tough. In a sincere effort to mold young minds, many educators have to endure strict regulations, tight budgets, and the unreasonable demands of monster parents. It’s too much for some to handle, as we can see in the case of Yusei Yoshikawa, the 26-year-old teacher who has recently been racking up an arrest per month for vandalizing and robbing his own school.
Earlier today, video game heavyweight Konami Corporation unveiled a new page on its official website dedicated to the newest instalment in its popular football series World Soccer Winning Eleven 2014 (or Pro Evolution Soccer 2014 in the West), along with a new trailer showing the game off in all its ultra-realistic glory.
Cats may rule the Internet, but who rules the cats?
Baby white lions, of course! And if you happen to be in Hyogo Prefecture, Japan, here’s your chance to see them in the fur.
Yes, there is Baskin Robbins in Japan, where it’s known by the locals as just saati wan, or “31.” Just like at locations in the U.S., Baskin Robbins Japan offers free samples of flavors on tiny little pink plastic tasting spoons.
Of course, for some people the single bite offered by the taster spoon may not be enough to properly judge whether or not the newest member of the ice cream chain’s constantly evolving ice cream line-up is worth ordering. If only there was a way to try a whole scoop for free.
Well, now there is.
Looking for a fresh pair of undies for your smartphone? We thought so! Bandai has just announced a new line up of their hugely popular SmartPants brand smartphone underwear. This time, SmartPants2 come in eight new designs, a pixelized home button sticker, and a exceptionally weird promotional video.
While doing a little shopping at her local Lawson Store 100 (a convenience store where everything is priced at around 100 yen), reporter Yumeno over at our sister site Pouch stumbled across a rather unusual drink from Tochigi Prefecture that we doubt many would be willing to drink without steeling their nerves first: “Tomato, milk and lemon blend.”
Seriously? Tomato, milk and lemon all mixed up together!? For the sake of science and because we love to laugh, our brave reporter grabbed a couple of cartons and brought them back to the office for a taste test.
Summer is the season for festivals here in Japan. Every weekend some district or other is putting together a party for locals and tourists to come and enjoy. There are food stands, game stalls, temporary toy shops, and people all around. Most come with a parade event of sorts and end with an explosion of amazing fireworks. But above all, something you’re always going to find at any self-respecting festival are people dressed traditionally in lightweight yukata (a summer kimono) and jinbei (robe-style shirt and shorts) as they wander the streets.
But what about in Western counties like America? In early September of every year, Saint Louis, Missouri, holds a large Japanese-style festival in the city’s botanical gardens. Despite the lingering heat of late summer, somewhere between 20 to 30 thousand people attend this great cultural event each year. But what do they wear? Judging by the array of kimono and yukata available at the English shopping site A Fashion, people hoping to model some Japanese styles might find themselves in what resembles a crazy costume more than actual clothes.
Reporters get a lot of unexpected perks. Occasionally, our editor will demand we interview a porn star or go stuff donuts in our faces on the company dime. That’s great, for sure. But truth be told, the greatest perk of being a reporter is that not only is it expected you’ll be drunk around lunchtime, it’s even encouraged!
And so it went that we were asked to sample some shaved ice doused in Dom Perignon, because everything is better doused in Dom Perignon. Go ahead, pour a bottle over your head and walk down the street. See if you don’t get a couple of phone numbers.

















Silicone testicle covers banned from Japanese sauna following cups being left behind and on shelves
Starbucks Japan offers special sakura picnics at Reserve Roastery Tokyo beside Meguro River
Tokyo Station staff share their top 10 favorite ekiben
Starbucks Japan releases a new Cream Puff Frappuccino for a limited time
Is Japan’s Crab-shaped Cup Ramen Timer worth the hype?
Spring pollen may be damaging your skin, so what’s Japan’s best moisturizing anti-hay fever spray?
7 great places to see Mt. Fuji from without having to climb it
Visiting Japan’s one-and-only, and only-for-a-limited-time, Dragon Ball noodle restaurant[Photos]
Kagoshima conveyor belt sushi chain Mekkemon rises above the rest with its special secret weapon
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Japan’s cherry blossom season predicted to start earlier than we’d thought, especially in Tokyo
Japanese government planning higher ticket prices for foreign tourists at Tokyo National Museum
Is Tokyo Station’s startlingly expensive wagyu bento boxed lunch worth its high price?[Taste test]
One Piece creator has hidden secret of anime treasure’s identity in chest at bottom of real-world ocean
Studio Ghibli now sells Ursula’s backpack from Kiki’s Delivery Service at its anime shop in Japan
Live-action One Piece’s Luffy teaches Sesame Street’s Elmo a Japanese word for friendship[Video]
Mister Donut unveils new sakura doughnuts for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Spring pollen may be damaging your skin, so what’s Japan’s best moisturizing anti-hay fever spray?
7 great places to see Mt. Fuji from without having to climb it
Visiting Japan’s one-and-only, and only-for-a-limited-time, Dragon Ball noodle restaurant[Photos]
Kagoshima conveyor belt sushi chain Mekkemon rises above the rest with its special secret weapon
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
Daiso’s 100-yen ramen egg makers even better in smaller sizes
One Piece creator has hidden secret of anime treasure’s identity in chest at bottom of real-world ocean
The 5 best Iwate foods and drinks to buy at the prefecture’s antenna shop in Tokyo
Act of Japanese kindness touches one man’s heart, provides hope for elevator etiquette
Is this Tokyo government office still one of the best places in the city for a curry rice lunch?
Japanese photographer captures tiny whimsical water worlds in macro【Photos】
I can’t believe it’s not fish eggs? Taste-testing Japan’s imitation “almost ikura”【Photos】
Force cute anime boys to crossdress in new mobile simulation game
New line of modern samurai fashion for fall/winter will make you warm and cool