Even as an American, it never occurred to me that the in-game cuteness of the iconic Kirby character doesn’t really carry over to the box art – where he’s typically portrayed as a Pokemon ripoff in need of anger management courses.
Don’t believe us? Take a look at this decade-old print ad for a new Kirby game in the U.S.:
Somewhere down the line, Nintendo America producers decided that Kirby should be portrayed as tough and menacing on American shores in order to appeal to U.S. audiences, who at the time were still in love with macho heroes from the ’80s action movie heydays. Even if the hero in question was a puffy pink ball of cute, Americans apparently craved sheer anger in their main characters – a far cry from the Japanese, who were raised on Kirby as an adorable, smiling murderer that ate his victims whole and gained their power like some fantasy world maniac.