Kirin promotes new alcohol by filming rural people with pigeon-shaped drones… because they can

Japanese brewery Kirin unveiled a new campaign for their Off White brand of imitation beer products known as happoshu. To help promote their cheaper beer substitute, Kirin will be dispatching six drones painted like pigeons to fly around and record the people of Taketa City in Oita Prefecture.

We can’t promise you we’ll succeed but we’re sure as heck going to try and find a link between drones, a rural community, and an alcoholic beverage produced to take advantage of a tax loophole.

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Tokyo’s sushi spirit shrine, where the souls of seafood slumber

The other day, I woke up and immediately had a craving for sushi. In and of itself, that’s not really anything remarkable, since “Man, I could really go for some good sushi,” is one of my first fully formed thoughts on just about any given morning.

Not one to deny my heart its truest desires, I headed to Tokyo’s Tsukiji, home of the world’s biggest seafood market and some of Japan’s best sushi restaurants. I ducked into one and polished off a bowl of sliced tuna and salmon, and, still wrapped in the lingering effects of my food coma, went for a rambling stroll around the neighborhood.

Since I wasn’t looking for food anymore, my eyes ended up being drawn to a shrine I’d never noticed before. I stepped onto the grounds, where I found a monument to the souls of all the fish whose lives supply Japan with sushi.

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Okonomiyaki Wine: Japan’s savory pancakes just got a new sidekick

Fans of all things delicious, rejoice! Japan has been blessed with a bottle of wine to pair with delectable rounds of grilled whatever-you-want goodness. We’re of course talking about okonomiyaki, the Osaka/Hiroshima specialty that consists of batter mixed with a variety of seafood and savory mix-ins. And although the dish traditionally goes down best with an icy cold beer (with just the right amount of foam), we’re already getting really excited for this new combination.

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Japanese athletes brighten up our day with new sport of ‘extreme shaving’

Athletes devote their lives to fully unleashing the potential of their bodies and pushing the limits of how far they can go every single day. But what happens when top-performing athletes take something as mundane as shaving seriously? We’re not sure if this is something normal people even wonder about, but Japanese electronics maker Philips already has the answer for us.

To promote of its electric shavers, Philips came up with the “Extreme Shaving Tournament” featuring a number of top athletes from Japan. And guess what? The top shaver gets to shave in outer space!

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Japanese people list 10 ingredients they never, ever want to find in their miso soup

Miso soup is a staple food in pretty much any Japanese household. Served morning, noon or night, this thin, slightly salty broth is tasty, filling, and, as you’ve probably already realised, is the perfect accompaniment to rice. It is so deeply ingrained in Japanese culture that in some areas of the country there even exists a joke that a man may indirectly propose to a woman simply asking, “Will you make my miso soup for me every morning?”

But one person’s idea of a perfect bowl of miso soup can be another’s salty soy nightmare. With so many ingredients that go, or at least seem to go, well in a bowl of Japan’s favourite broth, it can be difficult to find a bowl that ticks all the boxes, and there are some ingredients that – depending on one’s upbringing, personal tastes or geographical location – are considered simply unacceptable.

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Is it another creepy Japanese iPhone case? No, it’s a multicoloured hermaphrodite lobster!

You have to feel sorry for the uglier animals of this world. While kittens and bunnies inspire a universal chorus of “awwwwwww”, if you’re unlucky enough to be born a crustacean or insect, chances are people don’t think you’re so cute.

The Japanese spiny lobster, or Ise-ebi, is a bumpy, spooky-looking creature at the best of times. This one, which was caught off Tōshi-jima in Ise Bay this week, is a gynandromorph – one side of its body is male, the other half is female. Mainichi Shimbun reports that the creature is truly one in a million!

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For many of Japan’s most successful music acts, there’s a huge gap between their popularity at home and abroad. Five-man vocal unit Arashi has been at the top of Japan’s boy band heap for years, and while they’ve picked up a few ardent devotees in the U.S., their fan base there is miniscule compared to their legions of followers in Japan.

This became even clearer than usual last week, when Arashi had a concert in Hawaii. The effective cost of a ticket bought in Japan for the event calculates out to some 100,000 yen (US$925), but in Hawaii, you could pick up a ticket for less than a fifth of that price.

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Unique parenting: Dad sends nine-year-old daughter hitchhiking across China over summer vacation

Do you remember what you were doing during your 3rd grade summer vacation? Most of us were watching TV, finishing that summer reading list (when we still read books), going to extracurricular classes if you happened to have a tiger mom, and finishing stacks of summer vacation homework on the last three days of vacation.

Liu Zimo, a nine-year-old girl from Handan, in China’s Heibei Province chose to spend her summer in a very extraordinary way: hitchhiking across China in 24 days, covering roughly 4,000 km (2,485 mi) during her epic journey.

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Wow, literature is cute! Hiroshima library designs anime mascots for decimal classifications

Nowadays, whenever we want to access to the vast wealth of knowledge humanity has amassed, all we have to do check Google, Wikipedia, or the RocketNews24 search box. But long ago, you had to go to a place called a library.

With an Internet search engine you can just type in what you’re looking for, but simply scrawling, say, “history of feudal Japan” on the wall of the library will not only fail to provide you with the information you seek, it’ll probably get you thrown out of the building. Instead, you’ve got to utilize a system of numbers used to organize written works. While the U.S. has the Dewey Decimal and Library of Congress Classifications, Japan has its own framework, called the Nippon Decimal Classification.

For modern youths, though, having to look up books by a numeric code feels extremely cumbersome and inefficient. So how do you get young readers excited about using the Nippon Decimal Classification? By anthropomorphizing it as a team of cute anime characters. , of course!

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Tasty art brought to life — enjoy unique recreations of illustrated food at the Pixiv Festival!

Some of our readers may be aware of Pixiv, the popular Japanese online community that provides a forum for artists to share and receive feedback on their illustrated works. Well, we certainly think such a community is a meaningful use for the Internet, and now, we’re even more excited to hear that Pixiv will be putting on a real-life festival! It’s the “Pixiv Festival – where drawing is fuuuuuuuuun!!!!!!!!!!!!” scheduled to be held in Roppongi next month, and while the event is sure to provide plenty of opportunity for artistic action, it seems there’ll also be some very interesting food options available as well — yes, you’ll be able to sample dishes that have actually been recreated from illustrations shared on the site, so let’s take a closer look at some of the unique culinary creations that have been brought to life especially for the festival!

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Japan overwhelmingly favors CDs to digital music

There’s no doubt that many people think Japan is a technologically advanced wonderland that has robots awaiting at every turn. Most people have their images crushed when they step outside any of the main cities and realize just how many rice fields and open spaces there still are. So when it was reported this week that Japan still significantly favors CDs to digital downloads, we weren’t that surprised. Find out the reasons why after the jump.

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McDonald’s Japan is now adding to my giant pile of home delivery junk mail

In our modern digital age, it can be somewhat jarring to see Japan clinging so doggedly to its analogue roots. Despite being considered by many to be the home of technology, Japan is also a place where the fax machine is still considered a vital piece of office equipment, flip-phones are holding their own against smartphones, and without actual, physical cash, it is sometimes impossible to make a payment in a store or restaurant.

Like so many people these days, on the rare occasion that I order food in, I’m far more inclined to reach for my laptop than my phone, and a kitchen drawer stuffed with fast food menus is now something that I associate only with my childhood and university days. Even so, I receive anywhere between 10 and 15 fast food delivery menus through my door each week living here in Tokyo, with Pizza Hut and pals feeling the need to constantly remind me of their existence by showing me brightly coloured pictures of their food and telling me that they’re just a phone call away.

And now, it would seem, McDonald’s Japan has joined the ranks of companies employing shifty-looking dudes on scooters to push junk mail through my mail slot.

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It’s the simple things in life: Kitty chooses cardboard box over expensive cat furniture

This photo of a beautiful blue-eyed cat makes us realize that good things don’t always come in fancy packages…and sometimes the package is actually the best gift. But isn’t that always the case when it comes to cats? No matter how many fancy toys and luxury cat trees you buy them, they always seem to prefer the things they already have…including the sofa, curtains, and chairs.

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We just gotta have this 1/1 scale plush Pikachu!

There is no one – we repeat, no one – who has called themselves a Pokemon fan and hasn’t wished they could have their own Pikachu; his cute quotient is just too high. Well, Pocket Monster devotees, you’re in luck, because this 1/1 scale Pikachu plush is the closest you’re ever going to come to actually catching the franchise’s most popular character. BEAMS, the creators of almost-real-life-Pikachu, have even made him true-to-weight. Coming in at a hefty 6 kg (13 lbs), this cuddly Pikachu weighs more than the average cat!

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Japanese company creates ball-balancing cheerleader robots

Japan has an infatuation with robots; after all, you don’t see beautiful cyborg women hanging out in restaurants in the US or 24-fingered hair washing bots in the UK. That’s why we weren’t surprised at all to find that Japan has just produced a gang of cheerleading robots that dance in sync while balancing on a ball.

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Belly photos from underneath are the next big trend in hamster cuteness

It seems that hamster trends come and go on the ‘Net: earlier this year hamster butts were totally in, and before that flat hamsters were all the rage. Now the hot new thing is hamster bellies! And not just their fluffy bellies, but specifically their underside seen from below.

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We try ramen from a can on the backstreets of Tokyo【Taste Test】

Akihabara has a well-deserved reputation as having Japan’s highest concentration of anime and video game shops, not to mentioned maid cafes. There’s one other thing it’s known for, though, and that’s weird vending machines.

And no, we’re not talking about Japan’s fabled panty vending machines, but rather automated sales of odd canned food. A few years back, Akihabara came to be known as the place to score canned bread. Next came the canned oden craze.

On a recent trip to the Tokyo neighborhood, however, we stumbled across something we’d never seen before when we spotted a vending machine that spits out hot cans of pre-cooked ramen.

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Tokyo’s moe temple is now selling Buddhist goddess anime figures

A few years ago, a temple called Ryohoji in Tokyo’s Hachioji district started to use moe girls – cute-sexy adolescent anime characters – to promote the temple. They put up a new sign at the entrance with moe girls explaining the temple grounds. The temple has become a minor tourist destination for pilgrimaging otaku, and is commonly known as moe-dera (“moe temple”).

Until the moe temple came along, people interested in both Buddhist iconography and youthful cartoon girls had to enjoy their two hobbies separately. But now, the clever people at Ryohoji have come up with this official moe figure of Benzaiten. Maybe they thought the goddess needed a little anime improvement…

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This is your final boarding call for a once-in-a-decade chance to ride Japan’s fastest train

The Superconducting Magnetic Levitation Train (SCMaglev) has been in development by Japan Railways for decades and has already broken various world speed records for railed vehicles during test runs. However, it won’t begin operation in Japan until 2027.

That is unless you are one of the lucky few chosen for a series of test runs being conducted in November and December of this year. If you apply by midnight on 30 September you’ll get a chance to ride the train of the future today! What are you waiting for?! Go!

Actually, wait! There’s some useful information you should probably read here first. Then go!

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Cat Sushi figures return to Japanese vending machines! Our collection (and lives) are complete

We recently added to our collection of weird Japanese toys by buying a couple of Doggy Bread Figures. But while the canine fans in the RocketNews24 office were happy, our resident cat lovers couldn’t help but sigh in sad reminiscence of the good old days when they could decorate their shelves with cat sushi.

Well, the worlds of Japanese cuisine and cute kitties have once again collided, as there’s a new batch of really (and surreally) cute sushi cat figures on the market, and we’ve already compiled a complete set.

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