Like so many foreigners living in Japan, I first entered the country as an eigo shidou joshu, more commonly known as an Assistant Language Teacher, or ALT for short. Although terms like “grass-roots internationalisation” and “globalisation” are uttered during ALT training seminars and by boards of education across the country with such frequency that you’d swear they’re being sponsored to use them, in reality an ALT’s role at a Japanese junior high school (where the majority in Japan are employed) is to go along to class with a non-native Japanese teacher of English (or JTE) and, as their job title implies, assist in teaching. The idea is that students, particularly those from rural areas, will benefit from the presence of and instruction from a native English speaker.
But are native speakers entirely vital to English language education in Japan? And should native English speakers, rather than Japanese teachers of English, be the ones taking the lead role in the classroom?

















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Dove’s “Real Beauty” commercial a big hit in Japan
Mar 6, 2014
Sex, as the saying goes, sells. What exactly that means seems to be somewhat up to interpretation–we don’t think you’d want to buy a couch after watching a couple…um…”frolicking” on it–but it’s hard to deny that a bit of sexiness goes a long way in boosting sales. Even something as boring as shampoo can seem exciting when you film a young, perky model showering.
Of course, not everyone thinks that this is the best way to hock merchandise. Last year Dove earned a bit of respect from consumers with their “Real Beauty” campaign aimed at bolstering women’s self-images and emphasizing seeing the natural beauty we all have. Though the main commercial hit the shores of Japan last spring, it seems that it’s recently gotten a lot of attention over here. Click below to see what Japanese commenters are saying about the video!
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