Before marriage compelled me to look for nicer living quarters, I lived in a an apartment that was….less than spacious. At first, I ate my meals off the top of my microwave, since it took several months of rearranging my belongings to create enough floor space for a low-lying table.
In the five years I lived in that bunker, I never did figure out a configuration which would allow me to cram a chair into it, but eventually I got used to having an extremely Spartan home. Even still, I don’t think I could manage living in the apartment of one Tokyoite, which measures just under five square meters (54 square feet).


















Mr. Sato takes a walk on Tokyo’s American-style street to get some American/Japanese ice cream
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
The Japan Burger Championship 2026 in Yokohama next month is the ultimate battle of the beef
Same name tops lists of most popular dog and cat names in Japan, and there’s probably a reason why
Tokyo’s insane Garlic Ramen is a meal, and an aroma, you’ll never forget[Taste test]
Two new Sailor Moon art manhole covers are coming to Usagi’s real-world Tokyo neighborhood
Krispy Kreme releases new limited-edition fox doughnuts at only four stores in Japan
Gundam teams up with 300-year-old daruma maker for wood-carved anime mecha figures[Photos]
Own a piece of anime history with U-Treasure’s Astro Boy gold miniature figure
Tokyo restaurant offers lunches for less than 1 U.S. cent…if you’re good enough at rock-paper-scissors
Tokyo’s new extra-expensive ramen restaurant is dividing opinions, so we tried a bowl
Japan’s izakaya pubs closing at record pace, failing to attract foreign tourists
Japan has a new cute and clever sunblock for cat lovers
Japanese temple burns to the ground, fire burning inside for 1,200 years unharmed
Japan’s instant ramen snack theme park features an athletic course even adults can enjoy
Krispy Kreme Japan is bringing two special donuts to the most-forgotten big city in the country
Pizza Hut Japan’s drinkable curry pizza is here – Is it all we dreamed it would be?[Taste test]
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Kanji ice cream becomes a sell-out hit in Japan
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Studio Ghibli releases new anime keychains that are like miniature figurines
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Two new Sailor Moon art manhole covers are coming to Usagi’s real-world Tokyo neighborhood
Krispy Kreme releases new limited-edition fox doughnuts at only four stores in Japan
Gundam teams up with 300-year-old daruma maker for wood-carved anime mecha figures[Photos]
Own a piece of anime history with U-Treasure’s Astro Boy gold miniature figure
Tokyo restaurant offers lunches for less than 1 U.S. cent…if you’re good enough at rock-paper-scissors
What makes the Starbucks Japan chocolate terrine so popular?
Pizza Hut Japan’s drinkable curry pizza is here – Is it all we dreamed it would be?[Taste test]
KFC Japan’s “The American Burgers” include a pile of guilt
Used chopsticks upgraded from “waste” to “valuable material” by Kawasaki City thanks to ChopValue
Tokyo’s new extra-expensive ramen restaurant is dividing opinions, so we tried a bowl
Japanese temple burns to the ground, fire burning inside for 1,200 years unharmed
Japanese government to allow desecration of flags on kids’ meals
Cloud’s Final Fantasy Buster Sword is now a cat scratching pad thanks to Square Enix Pets
Japan’s izakaya pubs closing at record pace, failing to attract foreign tourists
Dove’s “Real Beauty” commercial a big hit in Japan
Mar 6, 2014
Sex, as the saying goes, sells. What exactly that means seems to be somewhat up to interpretation–we don’t think you’d want to buy a couch after watching a couple…um…”frolicking” on it–but it’s hard to deny that a bit of sexiness goes a long way in boosting sales. Even something as boring as shampoo can seem exciting when you film a young, perky model showering.
Of course, not everyone thinks that this is the best way to hock merchandise. Last year Dove earned a bit of respect from consumers with their “Real Beauty” campaign aimed at bolstering women’s self-images and emphasizing seeing the natural beauty we all have. Though the main commercial hit the shores of Japan last spring, it seems that it’s recently gotten a lot of attention over here. Click below to see what Japanese commenters are saying about the video!
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