cool japan
Enako is chosen by the Cabinet of Japan to promote Japanese pop culture on an international scale.
The world-famous Sanrio character wants to welcome you onboard her very own high-speed train.
Learn Japanglish with the help of ladies in kimono, sumo wrestlers, and schoolgirls in fox masks.
Move over water bottle panties, it’s time to dress up your drinks with a fashionable over-the-shoulder sweater that takes its styling cues from Beat Takeshi.
When you think of “cool Japan,” it’s hard to overlook ninjas, those stealthy spies and assassins with more tricks up their sleeve than a magician in a parka. And yet it seems these timeless icons of Japanese culture have largely been overlooked by the national government’s Cool Japan in favor of AKB48 spin-offs and abacuses.
So instead, a band of 11 Japanese governors and mayors have assembled to create the Japan Ninja Council (JNC) with the sole aim of reminding everyone how cool ninjas are. Having officially launched on 9 October they aim to collect every bit of information on ninjas, including their history and culture, and provide it to anyone who wants to learn more about these elusive figures.
It’s been recently announced that AKB Group, the idol conglomerate responsible for AKB48, NMB48, SKE48, HKT48, NGT48, JKT48, and SNH48, will be adding another serial number to the roster in the form of MNL48, which is planned to operate out of Manila in the Philippines.
This new group will be formed through a project by the publicly funded Cool Japan initiative which, contrary to what Gackt may think, appears to be doing something tangible with all their funding after all. In fact, this is especially tangible as yet another source of revenue for Yasushi Akimoto, the head of AKB Group who also just happens to be the chairman of the Cool Japan Council.
While visiting friends who were a part of the recent Naruto stage production, Japanese film and music star Gackt was left with a bad feeling. Having watched one of the overseas Naruto performances, the singer couldn’t help but notice the lack of people in the audience.
Gackt doesn’t rule out possible flaws with the play such as too much material crammed into a short time. However, as he wrote in a recent impassioned blog post, he thinks the real culprit may be the Japanese government and their Cool Japan promotional program, which he feels is anything but.
With the rise of “Cool Japan” as a major part of both the Japanese economic and governmental policy, it’s hardly surprising that so much effort has gone into encouraging tourism. But really, they don’t need to focus on getting people to come…after all, who hasn’t watched an episode of Ghost in the Shell: Stand Alone Complex and not wanted to come to Tokyo!?
But once you’ve settled into your hotel room and slept off the jet lag, then what? Sure, you could just go outside and wander around until you stumbled over a cat cafe, but if your time in the city is limited, you want to do your sightseeing (and souvenir purchasing) efficiently. And for those of you who already live here or are planning for an extended stay, you might be looking for something new to do on the weekend. If so, it might be time for you to check out this new website called 100 Tokyo!
Remember all the talk of a new “Cool Japan Strategy” which aimed to export Japan’s “coolness” abroad. Well, on May 28, the Japanese government’s Cool Japan Promotion Committee announced its action plan!
Ever since Japan started its whole Cool Japan kick, it’s been pushing manga and anime to a world-wide audience like never before. Near the forefront of it all is the software program turned pop icon, Vocaloid, with Hatsune Miku stealing most of the spotlight. Just last week, more than 20 real-life Mikus gathered together at a park in Kaohsiung, Taiwan! It was a truly magnificent spectacle, perhaps the highlight of our year thus far. Read More













Pokémon Lego kits are finally on their way!【Photos】
Princess Mononoke magnets return just in time to treat yourself to awesome anime decorations
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
As more foreign visitors visit Kyoto’s top sights, Japanese travelers increasingly staying away
New adults go wild at Seijinshiki Coming-of-Age ceremony in Kitakyushu, Japan 【Photos】
First-look video of new Nintendo Museum shows off giant controllers fans can actually play games with!
Researchers in Japan give mouse glowing sperm
Are 100-yen shop Daiso’s gel nail polish strips a good dupe for salon quality nails? Let’s find out
Pronto Pokémon cafe collab brings exclusive merch and a clever way to take photos of your food
10 times to avoid traveling in Japan in 2026
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Umamusume anime girl plushie recalled for having parts she absolutely should not have【Pics】
Top Japanese cosplayer Enako returns to Comiket after 6 years, creates mayhem with admirers
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
We ate sushi made from Japan’s most expensive tuna ever【Taste test】
Japanese beef bowl chain Sukiya’s 2026 Smile Box lucky bag basically pays for itself
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Human washing machine pods coming to Japanese hotels【Photos】
New adults go wild at Seijinshiki Coming-of-Age ceremony in Kitakyushu, Japan 【Photos】
First-look video of new Nintendo Museum shows off giant controllers fans can actually play games with!
Researchers in Japan give mouse glowing sperm
Are 100-yen shop Daiso’s gel nail polish strips a good dupe for salon quality nails? Let’s find out
Pronto Pokémon cafe collab brings exclusive merch and a clever way to take photos of your food
Nine steps to enjoying an outdoor Japanese barbecue
Bontan Ame: the candy that survived 100 years of leaks, bombings, censorship, and floods
Man arrested for violating Japan’s anti-dueling law in downtown Tokyo
Deep Sea Pudding made in Japanese port town is an edible work of art!
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
One of Japan’s rarest sweets is a sell-out hit that looks and tastes like frost
Village Vanguard tries to tickle us pink with a Pink Lucky Bag
Maximum fan service as 17 beautiful cosplayers gather for Fate/Grand Order bunny girl shoot【Pics】
Hotel in Japan is offering rooms for just 390 yen a night, less than the cost of a bowl of ramen