The makers of Cup Noodles are betting that somewhere out there is a person who wants a 10-kilo pillow and instant noodles.
instant noodles (Page 10)
The thank you note and display to customers left by the owner inside the door is warming hearts around the Internet.
Test your knowledge of Japanese trends by spotting the “buzz points” in this action-packed commercial.
Even though spikey-haired Goku is undeniably the protagonist of classic (and soon to be new) anime Dragon Ball, we’re not sure it’s entirely accurate to call fellow Saiyajin Vegeta a “supporting character.” That’s because the widow’s peak-sporting martial artist would tell you that he’s actually the strongest fighter in the Dragon Ball universe, and his prideful insistence on doing things his way means that “supporting” others isn’t something he’s particularly amicable to doing.
Maybe that’s the reason that while Goku and the villainous Frieza are hawking cola, Vegeta is instead endorsing Cup Noodle’s new vegetable-packed variety of instant ramen, and starring in an action-packed, cabbage-crushing commercial while he’s at it.
Upon coming to Japan, a lot of people are surprised to discover just how difficult finding vegetarian food can be. Many people imagine Japan as a country that eats very little meat, and while that’s definitely true in comparison to North America and western Europe, the flipside is that you’ll find at least a little bit of meat in just about all dishes, including salads and vegetable stews with surprising frequency.
Things get trickier still if you’re trying to stick to a vegan diet. Even something as simple as noodles are generally out, since almost all broths are made with meat or fish stock. But if you’ve got an aversion to meat coupled with a craving for soba or udon, you’re in luck, with two new types of vegan instant noodles produced by a Zen Buddhist temple.
There’s a popular Japanese TV show whose protagonist, a wandering gourmet with a healthy appetite, often finds himself looking over a restaurant menu while trying to make an agonizing decision about which of two tempting entrees to order. Often, he resolves the crisis by following the advice encapsulated by his catchphrase, “When you can’t decide which to eat, have both.”
That also seems to be the philosophy behind Nissin Foods’ newest product: instant ramen with fried chicken.
Yes, you read that title correctly! As part of their promotional campaign for the “Milk Seafood” flavor of cup noodle, Nissin is giving away a life-size plastic cow water dispenser to one lucky instant ramen fan. Simply fill up your cow with water, wait for the cow to heat up, and then “milk” out as much hot water as you need to fill up your Cup Noodle. Join us after the jump for a look at the amusing commercial behind this wacky promotion!
Are you a poor college student? An incompetent cook? Or maybe just too busy to stop for a real meal? If so, you probably have cup ramen so often that you can prep a serving with your eyes closed and your right hand tied to your left knee.
Let’s be honest here: Cup ramen is fast, convenient, and not entirely horrible tasting. But after a couple of days of the same flavors over and over, you might be wanting to add some variety to your diet. If you still can’t get a real meal, at least now you can get some magic powder to spice up your noodles!
Instant ramen gets by far the most attention, but it’s not Japan’s only quick-fix noodle dish. Peyangu-brand instant yakisoba (stir-fried noodles) are available in just about any convenience store, and are an established hit with kids and adults alike.
Similarly, although the country is rightfully known for its scrumptious sashimi, Japanese cuisine also includes several varieties of tasty fish roe, including ikura (salmon roe) as seen at sushi restaurants and popular white rice topping mentaiko (spicy cod roe).
This month Peyangu instant yakisoba with tarako (plain cod roe) went on sale. Unable to pass up this convergence of our gourmet and lazy tendencies, we picked up a couple packs right away.
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