Coming from the UK, I was always both amused and envious whenever I saw car registration plates during visits to the US. Every one I saw had a little state-specific design or message etched into it, whereas all plates in the UK are the same: dull black letters and numbers on a yellow background. The same can be said about plates in Japan, although the names of larger towns and prefectures in which the vehicle is registered are also shown above the row of numbers.
The town of Kotoura in Japan’s Tottori Prefecture, however, just blew even America’s plates out of the water with this über cute design, which features a portly cow, a pair of frolicking flying fish, and one of the town’s mascot characters holding the produce the area is famous for.