With increasing numbers of people embracing nengajo-jimai and switching to digital equivalents, many now find they are left feeling empty.
nengajo
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If you thought having to send a couple of Christmas cards to close friends and far-flung cousins during the holidays was annoying, wait til you get a load of the nengajo (New Year’s card) tradition here in Japan. Not only is one obligated to send nengajo to family and friends, but you’re also obligated to send them to co-workers, bosses, anyone who regularly provides you a service, anyone whom you regularly provide a service to, your landlord, your mother’s landlord, Crazy Uncle Jeb over at the asylum, the stray cats in your neighborhood, and your mortal enemy (just to let him know you’ve got your eyes on him).
In fact, you’ve gotta send these things to so many people, it’s not uncommon to drop by the Japan Post near you and see people purchasing stacks of hundreds of these things. And unless, like me, you avoid any and all human contact, you’ll probably also come home one winter day to find your mailbox stuffed to the brim with the things. So, given their ubiquity, it’s no surprise that Japan Post (who prints and distributes loads of nengajo every year through both their yubin-nenga.jp website and physical post office locations), occasionally tries to mix it up with some very nontraditional designs.
This year, bizarrely, the running theme seems to be… moe. As in those super-cute anime girls and dreamy, slightly effeminate anime guys who are all the rage in Japan.
Last winter, while people in Japan were getting ready to send their nengajo (New Year greeting cards) to family and friends, Japan Post did something amazing. Instead of releasing just any ol’ stamp for the Year of the Sheep in 2015, they made what was obviously a continuation of the stamp from 12 years prior. You see, in 2003, there was a darling sheep knitting a scarf on one of their special stamps, and in 2015 that same sheep was proudly wearing the finished product.
The story was a nice, feel-good moment for many, and people starting wondering whether this was a one-time occurrence or if Japan Post was going to continue this “stamp story” two years in a row. We are happy to say that they appear to be starting a tradition, as the Year of the Monkey is also getting an adorable back-story!
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