Female Pikachu takes center stage in promoting new line of makeup created with Japanese fashion brand.
It’s a busy time for the Pokémon franchise, what with the launch of Pokémon GO marking its first foray into mobile games. But that’s not the only sector Pikachu and pals are making their debut in, as there’s now a line of Pokémon cosmetics available in Japan.
Women’s fashion brand Its’Demo has had periodic tie-ups with Pokémon since 2014, and this summer it’s releasing an array of items starring a stylish female Pikachu rendered in a soft, crayon-like artwork style.
▼ Note the heart-shaped cleft in the tail, which only female Pikachus have.
In addition to stationary, tote bags, and towels, Its’Demo will also be offering canisters of Pokémon facial powder (1,500 yen [US$14.50])…
…eye shadow palettes with 12 shades and a mirror attached to the inside cover (1,800 yen)…
…and nail polish (450 yen), in 10 glittery colors.
▼ One of which is, of course, a Pikachu-level bright yellow.
The summery lineup is available until August 15, making it just the thing if you’re putting on your face before stepping out to hunt for additions to your Pokémon GO stable or to attend this year’s Pikachu parade/Dripping Wet Splash Show in Yokohama. We’re not sure if the Pokémon cosmetics are water-proof, though, so if it’s the latter you’re going to, you might want to bring enough to touch up your makeup afterwards.
Related: Its’Demo location finder
Sources: PR Times, Pokémon official website
Top image: PR Times (edited by RocketNews24)
Insert images: PR Times, Pokémon official website
[ Read in Japanese ]
Follow Casey on Twitter for regular reports about what Pikachu is up these days.
Japan’s Pokémon cosmetics are back in time for summer and cuter than ever!【Photos】
Makeup is more delightful than ever with this new line of adorable Pokémon cosmetics!
Pikachu cosmetic compacts have an awesome surprise waiting inside
Lovisia Pokémon cosmetics are back with more Pokémon choices than ever before
Pokémon color-coded cosmetic sunscreen set to protect skin this summer in Japan
Starbucks Japan closing only Shinkansen platform branch for popularity-triggered renovations
Japan now has stricter requirements for foreigners applying for citizenship
Can a downtown Tokyo super sento bathhouse beat a hotel for a one-night stay?
Japan’s full-facemask Ninja Parka still lets you eat ice cream[Photos]
Pokémon Centers across Japan cancel April events after stabbing in Tokyo
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Here’s what to expect if it’s your first time seeing kabuki at Tokyo’s Kabuki-za Theater
Why is Yoshinoya called Yoshinoya?
Manga artist raises question online about false perspective in Ghibli film My Neighbor Totoro
Super Mario and Baskin-Robbins release a power-up ice cream collection in Japan
Tokyo’s best museum for foreign travelers finally reopens after being closed for four years
Pokémon lacquerware series expands for Year of the Horse with new handcrafted design[Video]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Tokyo subway and almost all Tokyo train lines now accepting credit card tap payments
Fading Tokyo – Searching for signs of the Showa era as local neighborhoods evolve[Photos]
Totoro Fund line of beautiful artwork and apparel lets you help the real-world Totoro Forest
Two food hacks take Japan’s convenience store fried chicken to amazing new sandwich heights
Tokyo turns its phone booths into free Wi-Fi hotspots, and here’s how to use them
Studio Ghibli adds new My Neighbour Totoro 2026 Corn Gift to its anime store for Mother’s Day
Japan now has a special desk for people who work at home with a pet cat[Photos]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
New line of Kirby cosmetics make makeup fun with star-shaped palettes and pink lush lipsticks
You can raise your own Pikachu from a furball with this adorable new plushie line from Japan
Limited-edition Pokémon design eyeliners from Japanese makeup brand Love Liner are here!
Maybelline New York releasing special Japan-only Pokémon Pikachu Collection
New Pokémon earrings and hair accessories will have you looking Pikachu-perfect
Pokémon x Shu Uemura Pikashu makeup collection breaks the Internet
New series of Lovisia Pokémon lip creams are here to do battle with dry lips
Pikachu and Mew have got your back with new Pokémon backpacks that have to be caught, not bought
Pikachu and extra-cute Pokémon look extra delicious as Japan’s new Poké Peace cakes【Photos】
Japan’s sweet and stylish Pokémon glasses are the best reason to ditch your contact lenses
Pro-wrestling female Pikachu is ready to go off the top rope and straight into our hearts 【Video】
Become snoozing Pikachu Snorlax with new Pokémon Sleep line from Japan’s coziest sleepwear brand
Eat Eevee! Pokémon Tokyo Banana team-up enters round two with suggestions to freeze, singe Eevee
Pokémon Lego kits are finally on their way!【Photos】
Pikachu Pika Pika purin dessert drinks totally tempting at Pokémon sweets cafe