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Casey Baseel

Born and raised in Los Angeles, Casey Baseel spent his formative years staring in frustration at un-subtitled Japanese TV programming shown on Southern California’s international channel. Taking matters into his own hands, he moved to Tokyo to study the language, then found work in Yokohama a decade ago teaching, translating, and marketing hotels he can’t afford to stay in. When not participating in the eternal cycle of exercising to burn the calories form his love of Japanese food, Casey scours used comic and game shops for forgotten classics, drags his wife around the country in a quest to visit all its castles, sings karaoke not nearly as well as he thinks he does, and counts the days until the summertime bars open on Enoshima Beach.

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Posted by Casey Baseel (Page 493)

Take notes in the name of the moon with new line of Sailor Moon pens

As fans the world over continue to wait for the upcoming newest installment of the Sailor Moon franchise, merchandising giant Bandai has been releasing a steady stream of goodies from the hit anime. Recently, we’ve seen compact mirrors and even lingerie inspired by the twin-tailed magical girl and her cohorts, and now comes a line of Sailor Moon pens.

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Evangelion license plates sure to add visual impact to your ride

The very first time she came over to the swinging bachelor pad/pitiful bunker I used to live in back when we were dating, my wife immediately noticed that the one and only interior decoration I had was a California license plate mounted on the wall. To me, the blue on white design is immediately nostalgic and reassuring.

In Japan, though, ordinarily the only thing that differentiates plates issued in different parts of the country are the kanji characters written across their tops, so they don’t provide quite the same immediate visual shorthand of local pride. Unless you happen to live in the city of Hakone, where motorists can show their love of their hometown and giant robot anime all at once with new Evangelion license plates.

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Square Enix announces new Romancing Saga project! Don’t fire up your PS4 just yet though

Final Fantasy and Dragon Quest may be video game developer Square Enix’s two biggest series, but the Saga franchise could make a solid case for the company’s third-most important intellectual property. While the initial title in the series was the Game Boy’s Makai Toshi Saga, or Devil World Tower Saga, the more eloquently named Super NES follow-up, Romancing Saga, is where the series really took off, and 10 games are now counted as part of the Saga saga.

2014 marks the 25th anniversary of the Saga franchise, and in celebration Square Enix is collaborating with a partner that’s at once completely unexpected and totally obvious: Saga Prefecture.

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Tokyo hamburger vending machine has a human touch

Japan is a wonderland of vending machines, and in many ways they’re great. They’re well-maintained, almost always take bills on the first try, and never judge you as pay for a bottle of hard liquor entirely in 10 yen coins.

Sometimes, though, doing a complete end run around human contact can make the purchasing process feel a little lonely. So when we heard about a restaurant where the vending machines had a human element, as well as delicious yet cheap hamburgers, we knew we had to check it out.

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Mr. Sato shows us how a real man opens his snacks 【Video】

The intense competition in the Japanese snack food market means that every week some product is getting kicked off convenience store shelves to make room for another one. Somehow, though, the puffed corn snack umaibo has remained consistently popular for over 30 years.

Umaibo’s biggest fans are elementary school kids, and the tasty little cylinders were a major component of some of our writer’s childhood diets. Recently we came to the realization that it’s time for us to grow up, though. Not by giving up our umaibo, of course, but by learning to open our snacks like a man.

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Mario welcomes the PlayStation 4 to Japan like a gang leader protecting his turf

Despite electronics giant Sony being a Japanese company, its PlayStation 4 video game console sure has taken its sweet making it to stores in Japan. The next generation system was released in the U.S., Canada, and Europe last November, since racking up over five million units sold, but Japanese gamers still have a few days to go before the PlayStation4 becomes available here on February 22.

The upcoming big day hasn’t escaped the notice of rival video game maker Nintendo, which has decided to welcome Sony’s competing product by cutting prices on its own titles.

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Tiny Suzuki scores one for the little guys by pulling huge big rig out of the snow 【Video】

As someone who grew up surrounded by full-sized American automobiles, I admit I chuckled a little when I first came to Japan and saw the country’s kei cars. As time went by though, I began to see how these super subcompact cars meshed with Japan’s transportation needs, as they sipped gas and slid easily down the country’s narrow roads.

But it turns out that kei – meaning “light” – cars aren’t just practical. The right one might even get you out of a jam, as this video of a heroic Suzuki saving a truck stranded in the snowstorm that hit the Tokyo area last week.

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While Japan’s capital does indeed have the giant TV screens and vivid neon signs that Hollywood movies use as shorthand for “Tokyo,” a lot of advertising in the cities comes from plain old-fashioned legwork, particularly in the entertainment and red light districts. Opening a new restaurant? Trying to drum up business for you hostess bar? In either case, you put an employee on the street, flagging down prospective customers and giving them your establishment’s sales pitch, and even guiding them to the entrance if need be.

However, officials are looking to shut down this face-to-face marketing practice, known in Japanese as kyaku hiki (literally “customer pulling”) in one of Tokyo’s biggest tourist draws, the anime and video gaming mecca of Akihabara.

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It’s high time for a knee-high sock smartphone game

Japan’s got a somewhat unusual obsession with knee-high socks, with enthusiasts having come up with no fewer than two days a year to celebrate their love of thin-covering legwear. Of course, the country has the other, less unusual fetish of exposed skin.

But what about smartphone users who can’t pick between the two? Isn’t there a way to satisfy both their cravings at once?

Why yes there is, with a new app that lets users swipe the screen to make a model raise or lower her socks.

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The Olympics gives the world’s most talented athletes a chance to show their abilities to people all over the globe. It also gives the world’s most wealthy marketers a chance to show their products to that same audience.

Among the Games’ biggest sponsors is Samsung, whose Galaxy Note 3 was granted the title of official phone of the Sochi Olympics in thanks of its manufacturer’s generosity. Some reports are claiming that the Korean electronics maker isn’t showing a respect for healthy competition, though, by asking athletes with iPhones to make sure they cover the Apple logo when on-camera.

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Wedding planning is a big deal in Japan, where it often involves a ceremony, formal reception with coworkers (including your boss, who’s expected to make a speech), an informal after-party after the reception winds down, and in many cases a second after-party that may stretch on until the next morning when the trains start running. Putting the whole thing together can be costly and require a lot of work, but it’s all worth it when everything goes smoothly. And besides, getting married is a once-in-a-lifetime event, right?

Well, actually, that’s not always the case. As in many modern, economically prosperous societies, the divorce rate has been rising in Japan, and along with it the potential number of remarriage candidates. In an attempt to keep up with these changing cultural norms and values, one of Japan’s largest wedding planners has gone so far as to coin a new term for those who remarry: maru ni.

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In recent years, itasha, cars emblazoned with admirably detailed yet painfully nerdy vinyl graphics inspired by anime and manga, have been getting more and more mainstream attention. But what if you’re not old enough to drive, or you just want to express your admiration for your favorite 2-D character without spending hundreds of dollars creating a car that your friends or date will be too embarrassed to ride in?

In that case, why not turn to the world of itachoko, chocolates decorated with anime character likenesses?

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List of anime directors fans expect the most from topped by….Goro Miyazaki?!

It’s been almost half a year since Studio Ghibli founder Hayao Miyazaki announced his retirement from animation direction, leaving a empty seat at the top of Japan’s pile of anime talent. Miyazaki himself has even voiced his concerns about whether or not his juniors in the industry will be able to replicate the results that Studio Ghibli achieved when he was at the helm.

With the medium in a state of uncertainty, Japanese telecom provider NTT Docomo asked fans which director they expected to pick up the banner of the Japanese animation industry. Their surprising answer? Hayao Miyazaki’s son, Goro.

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Last Friday the biggest snowstorm of the last decade hit the Tokyo area. While neighborhood kids had fun building snowmen and couples who managed to meet up could enjoy snuggling up to each other for warmth on a white Valentine’s Day (not to be confused with White Day, which is a totally separate thing in Japan), actually trying to get from one part of the region to another was a major gamble.

Some of the worst off were drivers along the Chuo Expressway that runs through mountainous Yamanashi Prefecture into Tokyo. With the storm dropping over 100 centimeters (39.4 inches) of snow in Yamanashi, over 60 sections of the road were closed due to the unsafe driving conditions. Since most people don’t carry a bottle of snow cone syrup in their glove box, as time went by, the motorists became hungrier and hungrier, until some philanthropic baked goods deliverymen came to their rescue.

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With Yuzuru Hanyu taking home Japan’s first-ever gold medal in men’s figure skating, there’s a chance the country’s rabid sports fans will back off on the intense pressure they’ve been placing on the nation’s Olympic team. That’s sure to be a weight off the shoulders of the athletes themselves, as well as former Olympiad Dai Tamesue, who recently took so-called fans of the Japanese team to task for calling athletes who fail to reach the podium parasites.

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As media consumption patterns change in Japan, leading to less advertising revenue and lower DVD sales, merchandising is becoming an increasingly important way for anime producers to turn a profit. Not that the hardcore fans mind being given the opportunity to purchase a poster or coffee mug featuring their favorite character, mind you. And if the products happen to be limited editions, with the premium pricing such a designation entails, well that’s just a nice extra bit of otaku cachet.

One fan, though, is selling off his entire collection in one all-inclusive package. Quite often this sort of thing is the result of finding a flesh and blood girlfriend who doesn’t approve of decorating your walls with pictures of scantily-clad anime babes, but the reason for this collector’s fire sale isn’t anything nearly so happy.

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There are certain meats you can find at restaurants in Japan that aren’t exactly common in the western world. Whale is the one most likely to get foreign visitors up in arms, but with some pretty extensive searching, you can also find establishments serving up monkey and frog.

That isn’t to say Japanese culinary/cultural values are completely different from those of Europeans and North Americans. For example, people in Japan don’t really believe in turning dogs into food.

But turning food into a dog? That’s something the whole world can get behind.

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While Japan has its own baseball and soccer leagues, the steady improvements in ability by Japanese players have ironically led to a talent drain in domestic games, as the best players get recruited to compete on bigger stages in the U.S. and Europe. These days, what really gets Japanese sports fans fired up is international competitions like soccer’s World Cup and the Olympic Games.

With the Winter Olympics going on right now in Sochi, Japanese TV is filled with nonstop onsite reports from the Russian city. In the scramble to get as much content as possible, though, one news outlet sent out its reporter so woefully unaware that he didn’t recognize the two Olympic medalists standing right in front of him, one of whom he was having a conversation with.

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Despite being some of the most iconic anime villains ever, we’re still not sure how to feel about the monsters of Attack on Titan. On the one hand, they’re giants hell-bent on eating the tasty humans hiding behind the walls of their cities. On the other hand, there’s something unmistakably, well, goofy about them. Many of them have baby-like proportions and dorky haircuts. Quite often, they shuffle around listlessly, almost as if they can’t be bothered to chase after their terrified snacks. They have no concept of pants.

Somehow, the Titans have ended up with a sort of twisted charm that makes us unsure whether we’d rather fight them or keep them as pets. Luckily, with the new Attack on Titan smartphone game, you can do both!

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Mint chocolate beer sounds great, but how does it taste? We find out

Every year at Valentine’s Day, a slew of limited-edition chocolates are rolled out in Japan, where following the local custom, women give gifts to men. Unfortunately, while there are indeed plenty of guys with a sweet tooth, few of them really want candies shaped like butterflies and rosebuds.

Thankfully, there are a handful of more masculine alternatives, such as the Final Fantasy chocolates we recently introduced you to. But you know what’s even more manly than a video game about a dude killing monsters with a giant sword while his hot martial artist girlfriend cheers him on? Booze. Which is why today we’re knocking back a mint chocolate beer.

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