Zima never really took off in the U.S.. Molson Coors’ clear malt beverage never even made it out of puberty in its home market, lasting just 15 years before the last Zima made for American consumption shipped in 2008.
In Japan though, it’s been a solid hit, particularly at clubs. The company recently asked the lofty question of whether the way human beings party is advancing at the same rate of other aspects of our modern lifestyle, and has decided to give it an evolutionary kick in the backside by creating a robot party band.