In today’s age, advertisements in all shapes and form — from posters to TV commercials to internet ads — are a part of life, whether we like it or not. Indeed, they surround us to such an extent that it’s hard for any single ad to stand out. But ad agencies try to grab our attention anyway, using ever changing techniques, don’t they? And sometimes, it seems they do a pretty good job, as in the case of this interesting ad that we happened to stumble upon recently. And when we say “stumble upon”, we mean it quite literally. We nearly stepped all over the ad — because part of it extended onto the floor!
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Thought the market was already oversaturated with Miku products? Think again! Good Smile Company is here with something that was still missing – a Hatsune Miku-inspired transforming race car robot!
It’s often the simple things that bring us most pleasure in life – like these giggle-inducing ‘neko montage’ photos making waves on Twitter in Japan.
Join us after the jump for delightful paper-augmented cats looking cute, angry, surprised, and plain old baffled!
“Go forth, young one,” the adorable fowl’s equally adorable parents probably said. “It is time for you to strike out on your own. You are destined to do great things.”
We picture a bittersweet farewell, tears running down the proud parents’ beaks, each pecking nervously at the ground in turn, their prodigal son equipped with nothing but the knapsack ‘round his neck and a meager meal of two leeks.
If only the proud parents had known their young son’s final destination…
The Meitetsu Department Store in Nagoya, Japan has a distinctive mannequin outside its men’s department. Nana-chan is a popular meeting spot because she’s easy to spot in the shopping district — she’s 20 feet tall. The staff change her outfits monthly, but recently she’s wearing an orange jumpsuit that fans of a certain ninja will recognize.
In celebration of Hello Kitty’s 40th birthday, a set of Hello Kitty face masks has been released. Turning you into your favorite feline while moisturizing your skin all at the same time, we foresee these masks being a big hit with Hello Kitty’s large female following all over the world.
Frequent readers of our site should by now be familiar with Ladybeard, the eccentric jack-of-all-trades whose amusing antics we’ve covered multiple times, and “Sailor Suit Old Man,” the affectionate nickname of an infamous cross-dressing Japanese man.
You may remember the duo’s previous epic collaboration on the streets of Harajuku in Tokyo, but for fans of the unusual duo we’ve got good news–the pair have teamed up once again and are ready to share their latest round of funny photos! We proudly present the “Ladybeard x Sailor Suit Old Man dream collaboration at school.”
If you’ve just spent an exorbitant amount of money on a new smartphone, chances are you’re also going to want to buy a case to keep it scratch-free for as long as possible.
But why waste your hard-earned money on a flimsy bit of plastic that you just know won’t fit the next model when it comes out and society demands that you upgrade? With this simple–and kind of hypnotic–trick, you can turn any old balloon into your next smartphone case!
Miso is a fermented mixture of soybeans, barley, and rice that’s high in protein and rich in vitamins and minerals. The salty condiment is eaten daily by many people in Japan, leading some to believe that it is the secret behind their longevity. Others have dubbed it “one of the healthiest foods in the world.” It’s also extremely delicious (as if you needed another reason to add miso to your diet), and the easiest way to cook with this wonder food is by making miso soup.
Contrary to what I had originally assumed, the Japanese classic does not consist of only miso paste and hot water (please tell me I’m not the only one who thought this). After trying my original “recipe” for miso soup, I could tell something was off and enlisted the help of a 15-year-old high school student who laughed at my naivety. She was gracious enough to teach me the recipe her grandmother taught her and was happy to share it with all of you lovely RocketNews24 readers. So without further ado, here are a few simple steps to making delicious, authentic miso soup.
The JR East Musashino Line sure has an impressive track record when it comes to trains being delayed due to unusual circumstances. And after a most bizarre early morning collision on Friday last week, the rail line can add another reason to that list.
Although the details of the incident are still murky, one thing is for certain–no one ever expected this to happen in the middle of Tokyo!
Nestled in the mountains of Nagano sits the Ryokan Kanaguya. It’s an inn with over two and a half centuries of history and seems to walk that fine line between quaint and extravagant. It’s also a part of the ever-growing list of bathhouses said to be the inspiration for the Ghibli classic Spirited Away.
Simply by tweeting some promotional photos of Kanaguya from its website, one user managed to net over 24,000 retweets. Needless to say, it’s an attractive holiday destination. But before you go booking a room, why not take a brief virtual tour of Kanaguya via Google Street View which appears to be well on its way to mapping the entire world inside and out.
Music is pretty much one of the best things in life–some people might even say it is the best thing in life. Playing an instrument is supposed to do all sort of great things for us, but most would agree that getting started with music can be pretty difficult. While DAWs like FL Studio exist to help us produce whatever we hear in our heads without strumming a single chord, digital production is quite a bit more difficult than most people realize. From programming drums to synthesizing new sounds, it can be just as time-consuming as learning to play guitar. “Why can’t I just whip out my smartphone, hum a little ditty, and let it do all the hard work of producing a track?” you might be thinking.
Well, soon you will be able to, thanks to a new app from Casio. You won’t even need to hum all the way through–it’ll generate a whole song from one section!
About a year and half ago we brought word of Yanmar’s concept tractor the Y-Concept YTO1 Advanced Tractor. Boasting the sleekest design to grace any tractor and other high-tech features, the Osaka company aimed for a whole new way to look at farming. However, like many concept vehicles, no one was holding their breath for it to actually materialize on the market.
However, this spring Yanmar came through on their promise of futuristic farm-wear for sale in limited quantities to the public, but still no tractor. Then, out of the blue on 19 November it came. The first models of the YT Series tractor were announced for sale in May of 2015.
There are many Japanese products that are popular overseas, such as Japanese snacks, beauty products, character goods… the list goes on. Character franchises aside, some of the more common reasons why people living outside of Japan purchase Japanese products is because they generally tend to be produced under higher quality and hygiene standards, and more often than not come in temptingly beautiful or cute packaging.
Japanese zakka (sundries/miscellaneous goods), however, are popular for entirely different reasons. Check out these Japanese zakka that a Korean retailer has picked for their website to get a clearer idea of what tempts the purse strings of Korean consumers!
Lotte’s new advertising campaign for its range of gum products takes inspiration from ikemen “cool guys” often featured in anime and otome dating sim games. The company has released their new “Gum Boyfriend” advert debuting five guys, each with their own different personalities and quirks corresponding to one of Lotte’s brands of refreshing gum. But which chewy bad boy is your favorite?
Living in a foreign country has its trials and tribulations. There are all new customs and sometimes a new language you have to learn, creating a situation that can be really frustrating and depressing. Then one day you wake up, turn on the TV and suddenly, “Huh, I kinda get what’s going on here,” and you know you’re finally ready. It’s time to speak to the locals…with confidence!
In Japan, a very interesting thing happens though. You may speak close to native level and yet the Japanese person will respond back in ENGLISH. Has this happened to you?
“How do you feel when you speak fluent or reasonably good Japanese to a Japanese person and they insist on answering you in English?” Foreigners were asked this question on Japan Today and it was shared by Madame Riri, a Japanese blogger. What do both parties have to say about this? More after the jump!
In this era of increasing globalization we see more and more cases of foods jumping across cultural boundaries and changing in the process. Japan is no different with foods like pizza topped with scallops, curry which tastes sweet as pudding, and ramen burgers.
And of course this culinary door swings both ways such as the United States’ take on sushi in creations like the California roll. However, now we are seeing an interesting twist in the migration of sushi with New Port Sushi located in Okinawa. Here American style sushi can be enjoyed in Japan. After our reporter Nakano was finished vomiting up his glass of root beer, we sent him in to check it out.
On November 18, Asahi released its new Fuji-san Vanadium Natural Water Hot, apparently banking on the idea that regular convenience store-going human beings would both a) know what Vanadium is, and b) actually want to consume just plain hot water out of a bottle.
What do loud noises, small shiny balls, and bright lights have in common? Pachinko parlors. Pachinko, which can be described as a cross between pinball and slot machines, is a favorite pastime in Japan, despite gambling being illegal (because it’s not technically gambling). The players, who often spend hours sitting in front of these noisy, bright machines, win shiny steel balls, not money, so it’s not gambling, right? Right. Enter loophole: They can take their baskets of balls to a neighboring, but “separate,” establishment to exchange the balls for cash prizes. How convenient!
Pachinko parlors are often huge, gaudy buildings, common even to countryside towns. If you pass one early in the morning, there will often be a line of people rounding the corner, waiting for the doors to open. Many people, especially men, love pachinko. Some members of the government, however, are starting to believe that their citizens love it a little too much.




















7-Eleven Japan releases a crazy new viral sandwich: Chocolate Sprinkles and Whipped Cream
Ramen restaurant in top Tokyo tourist neighborhood skips price gouging, but how does it taste?
Japan now has a “for foreign tourists only” Mt. Fuji sightseeing train[Video]
A secluded British mansion in Chiba is a hidden holy land for afternoon tea lovers
Can you make butter by running with a pouch filled with cream? Let’s find out[Taste test]
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
Public restrooms in Osaka to get in-stall video screens with ads
The hallucinatingly warm bedsheets of Japan’s favorite cheap home furnishings brand【Photos】
The most preposterous “adult” gacha capsule toys at Akihabara Station
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Tokyo government organizes food truck event to clear out delinquent/homeless teen gathering area
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Nine amazing off-the-beaten-path cherry blossom spots in Japan for yaezakura and shidarezakura
Stunning central Japan wisteria festival is like a purple fantasy straight out of a Ghibli movie
Create a tiny Ghibli anime world on your bookshelf with new miniature papercraft art kits
Studio Ghibli releases the My Neighbour Totoro tea caddy, with a magical self-closing lid
When will the cherry blossoms reach full bloom in Japan this year?[Forecast]
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Train station platform ramen store closes its doors on half a century of history in Tokyo
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
Public restrooms in Osaka to get in-stall video screens with ads
The hallucinatingly warm bedsheets of Japan’s favorite cheap home furnishings brand【Photos】
The most preposterous “adult” gacha capsule toys at Akihabara Station
Ghibli Museum building becomes a cuddly cushion
Naruto jerseys coming to Major Leage Baseball theme nights, Hello Kitty to take over a field
This retro-cool Japanese sleeper train is now a super-cheap hostel right in downtown Tokyo
Bones of mythical Japanese water demon to go on public display
Studio Ghibli releases the My Neighbour Totoro tea caddy, with a magical self-closing lid
Heart-shaped lemons from Hiroshima make sour a little sweeter
McDonald’s Japan’s matcha dessert family grows with the new strawberry green tea Frappe