Quick, what color means “go” at a traffic signal? If you speak English, odds are you just said “green” (and if you don’t speak English, why are you here? The articles with pictures of cute girls and cool robots are in a different part of the site).
On the other hand, in Japanese that same light is considered ao, which translates as “blue.” Crazy as it may seem, the Japanese concept of the color extends all the way down to the hues of traffic signals and mountain forests. It’s just one example of how the same word can have different meanings in different cultures.
OK, so that may be true for artsy fartsy things like colors, but surely this kind of linguistic flatulence isn’t present in the world of business, right? Wrong. Even seemingly simple things like the term “quality” can have vastly different meanings depending on the nation, as one expert demonstrates by explaining the differing definitions consumers in the U.S., Japan, Korea, and China have for it.















![Air quality in Beijing now so poor that sunrises are being broadcast on giant TV screens [UPDATED] Air quality in Beijing now so poor that sunrises are being broadcast on giant TV screens [UPDATED]](https://soranews24.com/wp-content/uploads/sites/3/2014/01/screen-shot-2014-01-20-at-12-07-28-pm.png?w=640)
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Major Japanese hotel chain says reservations via overseas booking sites may not be valid
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No more using real katana for tourism activities, Japan’s National Police Agency says
Japanese netizens outraged over famous YouTube channel’s treatment of hamsters【Videos】
Osaka establishes first designated smoking area in Dotonbori canal district to fight “overtourism”
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Fatal stabbing at Pokémon Center in Tokyo reignites concern over rising stalking cases in Japan
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