Given the less assertive role of the Japanese Self-Defense Force compared to a conventional military, it’s natural that the organization’s recruiting tends to be on the low-key side. The JSDF does indeed do invaluable work in disaster-relief and humanitarian missions, but the pitch to recruits is less hunting down the world’s villains and more holding the fort and being ready to lend a hand when people are in need.
Accordingly, the JSDF Coordination Office for Kagawa Prefecture, located on Shikoku, the smallest of Japan’s four main islands, has decided to go with showcasing the soft power-look of cute anime girls in its recruitment efforts.
