In always fashion-conscious Japan, each year brings a handful of would-be hot new trends. Some of these go on to be hits, like the way many women have been dying their hair brown for the last 15 years. Others, like the high-waist bikini many fashion magazines were pushing last spring, never really catch on.
Now, a new look seems to be gaining traction with young women, in which they head out for a day on the town with a friend wearing nearly identical outfits.